Leads: Be More Productive With Targeted Marketing Strategies

Leads

 

Entrepreneurs are tasked with finding new ways to increase the quarterly sales for a small business. A regular supply of fresh sales leads can equip a sales team with a decent amount of targeted buyers to contact. Mobile Copywriter uses targeted marketing strategies to help small business owners acquire Internet leads.

Increase Sales Production

Action-oriented activities that are channeled toward growing a firm’s revenues can have a positive impact on a company’s sales production. While some businesses may be stuck in a neutral position, forward-thinking entrepreneurs can implement new ideas to elevate the quarterly sales for a small business.

Quality sales leads should display information about a prospective customer who is serious about making a purchase. Qualified leads will provide details, such as a buyer’s name, address, phone number, email address and the buyer’s items of interest. With a larger share of local buyer leads, a sales manager should be able to calculate the company’s average closing ratio.

Continuous sales training will provide an opportunity for sales representatives to maximize their production. Better trained sales representatives will be more confident on the telephone and during live presentations. We help local businesses generate high-quality sales leads that often result in greater sales performance.

Use Targeted Marketing Strategies to Increase Online Sales

Marketing strategies that are aimed toward specific buyers can increase a company’s sales conversion ratio. Using targeted marketing strategies to reach consumers or B2B customers can save a company a lot of money. Target marketing eliminates the need for mass marketing. Similar to using a hashtag on Twitter or on Instagram, target marketing strategies are designed to attract specific prospects who are ready to make a purchase.

Our targeted marketing strategies incorporate various types of content to engage with web-based users. Contact Mobile Copywriter about increasing online sales for a small business with targeted marketing leads.
 
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17 Small Business Marketing Tips for 2017

17 Small Business Marketing Tips

 

New Year’s Day and beyond will present excellent opportunities for entrepreneurial pursuits in 2017. Having the vision and the fortitude to execute a clever marketing idea will separate successful ventures from mediocre pursuits. Mobile Copywriter reveals some of its top small business marketing tips for 2017.

Boost Audience Engagement

Aspiring to increase sales without paying attention to loyal followers might be a recipe for disaster. Ask occasional questions to keep a pulse on important matters to staff members, colleagues and social media followers.

 

Share Clear Messages

 

Time is scarce. Provide content that is easily understood versus complex details that might present challenges for readers to comprehend. Remembering to K.I.S.S. is among the best small business marketing tips for 2017, as the acronym means to keep it simple stupid.

 

Focus on Quality

 

While it might sound cliché, a focus on quality is more important than producing a large quantity of inferior goods. Besides, it’s good to remember that quality speaks volumes! A company that receives positive references for quality should excel at customer retention and at opportunities for growth.

 

Present Original Content

 

Original content may be used to distinguish a company from other competitors within the marketplace. Investing in resources to present a unique approach or a customized message will show readers that their time is valuable. Companies that are less creative will take shortcuts to spin or to duplicate content from other sources. Not only does the use of duplicate content reflect poor values, Google will penalize companies that engage in the practice. Never compromise or settle for content that is not original.

 

Use Multiple Social Media Platforms

 

Social media enables small businesses to interact with folks who have a variety of interests. Maintaining an alliance with a specific social media platform could be counterproductive to networking. Social media engagement across multiple platforms is one of our top small business marketing tips for 2017. Share on Twitter

 

Build Brand Awareness

 

Every major consumer products company aims to strengthen their brand awareness among consumers. Companies in the food and the hospitality industries spend plenty of marketing dollars to maintain their brand recognition with consumers. Small business owners should relentlessly strive to build brand awareness to get found online faster.

 

Provide Relative Information

 

Readers will appreciate companies that display sought after information. For instance, a consumer who performs a search for reverse mortgage loans should not arrive at a web page that discusses Forex Trading on a mortgage website. Higher sales conversions are more likely to occur when a web-based user finds information that is relative to a search query.

 

Break Up Walls of Text

 

Readers frequently abandon web pages that reflect large paragraphs. Instead of displaying large blocks of texts, a group of small paragraphs with three or four sentences can enable a reader to consume the content in bite-sized portions. Content that is separated by subheadings enables a reader to scan a web page for desirable information.

 

Give Concise Details

 

It is very wise to provide readers with thorough answers. However, unnecessary details or filler content may be frowned upon. Remember to give concise details that are spot on.

 

Get a Responsive Website

 

Ever notice a company website that looks great on a desktop computer, however, the website must be resized for viewing on a tablet or a smartphone? With a responsive website, a user will be able to seamlessly view content on any screen size for desktop computers or mobile devices. A company that does not have a responsive website could receive search engine penalties from Google, Yahoo and Bing.

 

Update Website Content

 

Fresh website content is needed to motivate readers to make continuous visits. Since a purchase might not occur on an initial visit, a reader who found helpful information might decide to bookmark a website for future visits. Regularly updating website content is a major small business marketing tip for 2017.

 

Blog Frequently

 

Frequent blog posts are a great way to share information with subscribers and new visitors. Ideally, a small business should generate several blog posts per month. A higher search engine ranking may become an added benefit for a company that blogs frequently.

 

Use SEO Copywriting

 

Search engine optimized copywriting aims to compel website visitors to take decisive actions. Typically, a website visitor is going to quickly browse a web page for interesting content. SEO copywriting delivers powerful content that leads a reader toward a specific call-to-action, such as a phone call to the company or to complete a contact form.

 

Upload High-Quality Images

 

Search engines cannot read images, however, an eye-catching graphic image could generate more engagement among website visitors and social media followers. Be sure to upload images that are relevant to a blog post or a website article.

 

Display Social Media Icons

 

Linking a company’s social media icons to a website and its blog are favorable small business marketing tips for 2017. Thousands of additional connections could be made when new website visitors decide to follow a company on multiple social media networks. A display of social media icons can enhance a website’s image.

 

Concentrate on Local Internet Marketing Strategies

 

Small businesses that focus on local marketing may be able to outsell companies that are ignoring residential and commercial customers who are nearby. Local Internet marketing is less expensive to initiate than national or global campaigns. Stronger repeat sales may stem from local marketing strategies.

 

Outsource Content Marketing Tasks

 

It takes a lot of content to gain traction online. Instead of waiting until time permits to masterfully craft eloquent content that excites readers to make a purchase, a small business can outsource some of its creative content and marketing tasks to experienced professionals. Outsourcing may be used in conjunction with a company’s in-house creative team, SEO specialist and web designer.

Mobile Copywriter provides SEO services and local Internet marketing help for small and mid-sized businesses. Using a variety of digital strategies, we generate website traffic and targeted Internet leads for clients throughout the United States. Use the blue button below to contact us about professional website content, blog posts, press releases and additional small business marketing tips for 2017.
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