Online Sales Tips to Ignite Your Website Traffic – Post #407

Online Sales Tips

 

Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.

Online Sales Tip #1. Form a Strategy

Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.

Knowing where your traffic will come from can enable you to focus on specific tasks.

Online Sales Tip #2. Identify Your Target Market

Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.

Forming a buyer persona will enable you to engage with your ideal customers.

Online Sales Tip #3. Create Shareable Content

Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.

Contact Mobile Copywriter for content marketing strategies to grow your business faster.

 

 

17 Small Business Marketing Tips for 2017

17 Small Business Marketing Tips

 

New Year’s Day and beyond will present excellent opportunities for entrepreneurial pursuits in 2017. Having the vision and the fortitude to execute a clever marketing idea will separate successful ventures from mediocre pursuits. Mobile Copywriter reveals some of its top small business marketing tips for 2017.

Boost Audience Engagement

Aspiring to increase sales without paying attention to loyal followers might be a recipe for disaster. Ask occasional questions to keep a pulse on important matters to staff members, colleagues and social media followers.

 

Share Clear Messages

 

Time is scarce. Provide content that is easily understood versus complex details that might present challenges for readers to comprehend. Remembering to K.I.S.S. is among the best small business marketing tips for 2017, as the acronym means to keep it simple stupid.

 

Focus on Quality

 

While it might sound cliché, a focus on quality is more important than producing a large quantity of inferior goods. Besides, it’s good to remember that quality speaks volumes! A company that receives positive references for quality should excel at customer retention and at opportunities for growth.

 

Present Original Content

 

Original content may be used to distinguish a company from other competitors within the marketplace. Investing in resources to present a unique approach or a customized message will show readers that their time is valuable. Companies that are less creative will take shortcuts to spin or to duplicate content from other sources. Not only does the use of duplicate content reflect poor values, Google will penalize companies that engage in the practice. Never compromise or settle for content that is not original.

 

Use Multiple Social Media Platforms

 

Social media enables small businesses to interact with folks who have a variety of interests. Maintaining an alliance with a specific social media platform could be counterproductive to networking. Social media engagement across multiple platforms is one of our top small business marketing tips for 2017. Share on Twitter

 

Build Brand Awareness

 

Every major consumer products company aims to strengthen their brand awareness among consumers. Companies in the food and the hospitality industries spend plenty of marketing dollars to maintain their brand recognition with consumers. Small business owners should relentlessly strive to build brand awareness to get found online faster.

 

Provide Relative Information

 

Readers will appreciate companies that display sought after information. For instance, a consumer who performs a search for reverse mortgage loans should not arrive at a web page that discusses Forex Trading on a mortgage website. Higher sales conversions are more likely to occur when a web-based user finds information that is relative to a search query.

 

Break Up Walls of Text

 

Readers frequently abandon web pages that reflect large paragraphs. Instead of displaying large blocks of texts, a group of small paragraphs with three or four sentences can enable a reader to consume the content in bite-sized portions. Content that is separated by subheadings enables a reader to scan a web page for desirable information.

 

Give Concise Details

 

It is very wise to provide readers with thorough answers. However, unnecessary details or filler content may be frowned upon. Remember to give concise details that are spot on.

 

Get a Responsive Website

 

Ever notice a company website that looks great on a desktop computer, however, the website must be resized for viewing on a tablet or a smartphone? With a responsive website, a user will be able to seamlessly view content on any screen size for desktop computers or mobile devices. A company that does not have a responsive website could receive search engine penalties from Google, Yahoo and Bing.

 

Update Website Content

 

Fresh website content is needed to motivate readers to make continuous visits. Since a purchase might not occur on an initial visit, a reader who found helpful information might decide to bookmark a website for future visits. Regularly updating website content is a major small business marketing tip for 2017.

 

Blog Frequently

 

Frequent blog posts are a great way to share information with subscribers and new visitors. Ideally, a small business should generate several blog posts per month. A higher search engine ranking may become an added benefit for a company that blogs frequently.

 

Use SEO Copywriting

 

Search engine optimized copywriting aims to compel website visitors to take decisive actions. Typically, a website visitor is going to quickly browse a web page for interesting content. SEO copywriting delivers powerful content that leads a reader toward a specific call-to-action, such as a phone call to the company or to complete a contact form.

 

Upload High-Quality Images

 

Search engines cannot read images, however, an eye-catching graphic image could generate more engagement among website visitors and social media followers. Be sure to upload images that are relevant to a blog post or a website article.

 

Display Social Media Icons

 

Linking a company’s social media icons to a website and its blog are favorable small business marketing tips for 2017. Thousands of additional connections could be made when new website visitors decide to follow a company on multiple social media networks. A display of social media icons can enhance a website’s image.

 

Concentrate on Local Internet Marketing Strategies

 

Small businesses that focus on local marketing may be able to outsell companies that are ignoring residential and commercial customers who are nearby. Local Internet marketing is less expensive to initiate than national or global campaigns. Stronger repeat sales may stem from local marketing strategies.

 

Outsource Content Marketing Tasks

 

It takes a lot of content to gain traction online. Instead of waiting until time permits to masterfully craft eloquent content that excites readers to make a purchase, a small business can outsource some of its creative content and marketing tasks to experienced professionals. Outsourcing may be used in conjunction with a company’s in-house creative team, SEO specialist and web designer.

Mobile Copywriter provides SEO services and local Internet marketing help for small and mid-sized businesses. Using a variety of digital strategies, we generate website traffic and targeted Internet leads for clients throughout the United States. Use the blue button below to contact us about professional website content, blog posts, press releases and additional small business marketing tips for 2017.
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7 Internet Marketing Tips to Get Found Online

Internet Marketing Tips

Updated 9/15/2023

Get found online using search-engine friendly tips to rapidly increase website traffic for small business owners.

Aiming for more Internet leads and online sales is a goal that’s shared among competitive entrepreneurs, professional service providers and home-based business owners.

Since you already have great products and services, all you need now is a way to share your information with prospective buyers.

Check out 7 Internet marketing tips to get found online faster.

Benefits of Getting Found Online

Why put in the effort to improve your website ranking within the search engines?

Prospective buyers are checking out the Internet to find the most relevant resources for auto loans, insurance, furnace repairs, credit card processing, mortgage loans and to locate a reputable real estate agent to sell a home.

Staying in front of online shoppers is a great way to drive traffic toward a small business website.

Here are some of the benefits of increased Internet visibility:

· Brand awareness
· Low-cost leads
· Increased website traffic
· Enhanced trust and credibility
· More sales
· Higher profit margins

Internet Marketing Tip #1) Develop a Strategy

Instead of trying 10 different marketing ideas at once, you can select a few proven methods to help with your strategic plan.

For instance, Mobile Copywriter uses a 7-Step Process for Content Marketing Success to help its clients generate local leads online.

Internet Marketing Tip #2) Perform Website Updates

Adding fresh content to your website or blog will reduce the possibility that visitors and search engines will label your site as vacant real estate or a stale website.

Include brief content that readers can quickly scan to find desirable information.

Occasional website updates with info that readers can use will keep them engaged for longer time frames.

Internet Marketing Tip #3) Blog Frequently

Blogging is an excellent way to stay connected with your readers.

Frequent blog posts often lead to a higher percentage of repeat visits to your site.

Subscribers who follow your blog might discover a helpful tip or decide to make an online inquiry about your products or services.

So, blog frequently to improve your website traffic and your connectivity with readers.

Internet Marketing Tip #4) Build Social Media Engagement

Social media offers many ways to help small business owners get found online.

Active participation can lead to new relationships and business development opportunities.

Social media engagement has reciprocal methods for sharing information with a variety of followers.

Share valuable information that you think readers will enjoy, and your followers might repost or share some of your content, too.

Internet Marketing Tip #5) Be Genuine

Authenticity is an extremely valuable trait for an Internet marketer.

Many readers don’t receive enough details to determine whether an entrepreneur appears to offer credible information.

No one wants to get misled in a retail store environment or on the Internet.

Remaining true to your values is among the best ways to get the targeted website traffic that you desire.

Internet Marketing Tip #6) Avoid Over Promotion Activities

Over the top promotional activities that continuously blast readers with items to buy might become an annoyance factor.

Instead, you can differentiate your business by providing readers with more value than you expect in return.

For instance, you could implement an Internet marketing strategy that provides valuable tips before asking readers to buy a single product or service.

Internet Marketing Tip #7) Hire a Content Writing Expert

At the end of the day, you’ll need to write a focused agenda that serves as a roadmap for when you wake up the next morning.

If your day is too involved for content marketing activities that are needed to get the word out about your business, you can enlist the services of an SEO copywriter or a content writing expert.

Well-written content will provide valuable information to your blog or website.

Readers might bookmark your information for later references, immediately share certain details with others or decide to contact you about purchasing your products or services.

Considerations

As a small business owner, your time is best spent managing your operation.

Outsourcing your company’s content writing materials for increased reader engagement and seamless lead generation initiatives could result in a winning solution.

Ensuring that fresh website content is consistently produced will increase your chances for online selling success.

Deciding to work with one of the best web content writing companies will give you a competitive advantage, as well.

Mobile Copywriter provides Internet marketing strategies that are designed to produce real results for small business owners who want to get found online and to dominate local Internet leads.

Based in York, PA, Mobile Copywriter is here to help your website get found online by targeted prospects who are searching on Google, Yahoo and Bing for products and services that your company sells.

Contact Mobile Copywriter today to order content writing online or to get additional details about our helpful Internet lead generation tips.