19 Ways to Increase Online Sales in 2019

Online Sales Tips for 2019

Create a Plan for Internet Marketing Success 

Building a website that generates a lot of traffic is an entrepreneurial dream. Getting a fantastic traffic-to-sales conversion ratio would be great, too. In order to make it happen, a reliable marketing strategy is needed to increase online sales in 2019.

When a larger market share is desired, a business owner will need a plan that encourages website visitors to make an online purchase.

With an Internet marketing strategy in place, an entrepreneur will have opportunities to cultivate relationships that lead to more online sales versus a website owner who favors a transactional sales method.

Keep in mind that savvy shoppers are probably going to visit several websites before deciding to buy a product or to order local services.Therefore, we have provided a helpful list of 19 ways to increase online sales in 2019.

  1. Update “About Us” Page – A confident business owner will have plenty to say about the quality of his services. Prospective buyers are looking for trusted resources prior to risking money via the Internet. An “About Us” page that reflects quality, experience and credibility could greatly influence a buyer’s purchasing decision.
  2. Add Fresh Website Content – It’s a huge mistake to create website content that does not receive frequent updates. When a website visitor returns to find the same content month-after-month, she may begin to look elsewhere to find fresh website content. Search engines, such as Google and Bing are always crawling the web to locate high-quality content that will benefit online users. Stale content is similar to yesterday’s news. Therefore, maintaining fresh website content is essential toward building a stronger engagement with visitors.
  3. Publish Scheduled Blog Posts – Many of the most authoritative websites will publish multiple articles per day. However, a business owner can remain connected with his audience by simply publishing at least one blog post per week. Blogging is an excellent way to attract new customers to a local business.
  4. Get a Website – Recent estimates indicate that many businesses do not have a website. According to a CNBC survey, nearly half of all businesses within the United States are operating without a website. While some entrepreneurs are making daily sales via alternative platforms, social media networks and ecommerce sites, a company-owned website is recommended for building long-term brand awareness. Additionally, in 2019 and beyond, entrepreneurs need to acquire a mobile website to maximize their opportunities with online shoppers.
  5. Accept Online Payments – An entrepreneur who plans to increase online sales needs a seamless way to securely process credit card and debit card payments.A secured payment platform that displays “HTTPS” at the far left of the web browser indicates that a web page is secured. This gives consumers confidence to enter personal and financial details.
  6. Build an Email List – Building and nurturing an email list is a very valuable way to stay connected with prospective customers. An email list is among the best resources and the fastest methods that an entrepreneur can use toward scaling a business.
  7. Increase Page Speed – Google delivers fast search engine results. Therefore, web pages that take too long to load will be omitted from its first page search engine results. Visit Page Speed Insights to run a page speed test.
  8. Promote Items on Social Media – While Facebook, Twitter, Pinterest and Instagram offer advertising services, users can share posts that highlight various products and services. Currently, social media posts are free, which enables marketers to enjoy no-cost promotions. Although, a sparse amount of promotional posts are recommended to prevent being viewed as a spammer.
  9. Display Customer Reviews – Buyers will make purchases more frequently with trusted businesses. Reading online reviews from previous buyers can encourage a new customer to make a purchase.
  10. Respond to Inquiries Promptly – Prior to making an online purchase, a customer might have a question. Merchants who follow up quickly may be able to answer any questions or concerns, before a customer changes her mind or visits another online store.
  11. Get Found Online – Visibility on Google, Yahoo and Bing are essential to generating more online sales. If your website does not appear near the top of the search engine results for popular keywords, buyers are likely to make a purchase from a company that is shown on Google’s search engine results page (SERPs).
  12. Increase Brand Awareness – A creative marketing strategy may be used to help customers recognize your business more often. An identifiable logo, images, colors or a slogan could help consumers remember your brand. For instance, if you performed a Google search for basketball shoes and you were not familiar with the top two search engine results, but Nike was the third result, you might click onto Nike’s page link because you recognize and trust the brand
  13. Improve SEO – Search engine optimization aims to help a website increase its organic visibility. When a user performs a web-based search, she will notice that web pages with paid advertisements and web pages without ads appear on the first page of Google’s SERPs. The web pages with advertisements are promoted by Google and billed to the web page marketer when a link is clicked by a web page visitor. As you improve SEO, your website benefits from organic page rank increases that are free of promotional ads. Ranking on the first page of Google without having to incur hefty advertising costs can save a business a bundle of cash.
  14. Run Online Ads – Regardless of certain superficial claims that are made by search engine optimization specialists, SEO takes several months or longer to realize some noticeable results. A paid online marketing strategy via Google or Facebook could enable your ads to appear today.
  15. Offer Discounted Products or Services – Giving consumers an opportunity to save money on desirable items could certainly improve the probability that you will increase online sales in 2019. Why! Because, consumers love deals that are irresistible.
  16. Use Lead Magnets – A large percentage of online shoppers are unlikely to make a purchase on an initial visit to your website. Some of the visitors may never return to your website. A lead magnet, such as a free eBook or a newsletter will require the visitor to enter his email address. Thereafter, you can stay in touch with email content that strengthens your brand and your trust with the consumer.
  17. Set up Retargeting Services – By using codes or pixels that appear on your website, you can send promotional ads from Google, Facebook and other marketing services to visitors who previously landed on one or more of your web pages. As a user is searching for specific items online, your ads may continuously appear for certain search results. This approach can also improve your brand awareness with prospective buyers.
  18. Add a Chatbot – When a consumer lands on your web page, a chatbot can deliver automated responses for a user’s inquiries. Perhaps, the customer has a question about the size or color of a specific item that a chatbot can quickly answer. An expeditious customer service process frequently increases online sales.
  19. Create a Call-to-Action – While some users are constantly perusing the web to burn some time, buyers who are considering certain items to purchase might land on your website today. Encouraging a buyer to purchase an item now or to contact you right now for more information will trigger some impulsive actions. Simply asking for the sale or demonstrating a willingness to provide more value if necessary could help you grow your business in 2019.

Mobile Copywriter provides content marketing, SEO, blog posts and web page content to help companies get found online via Google search engine results.

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Lead Generating Ideas to Get More Website Traffic and Online Sales – Post #445

Lead Generating Ideas

 

Marketing tips to get found online could be a step in the right direction for a local business. Using a variety of search-engine friendly promotional strategies can increase website traffic and sales conversions for entrepreneurs who may have become frustrated with online marketing. Mobile Copywriter offers lead generating ideas to improve brand awareness and earnings for small business owners.

Are Lead Generating Ideas Difficult to Implement?

No. However, on the surface, many creative tasks appear hard to perform. For instance, a video editing professional might be able to revise certain types of footage within a day, while a novice could spend more than a week on the same project.

It is recommended for a company to focus on its core strengths and to outsource certain tasks to an expert. Taking consistent action is the differentiator among companies that attract a lot of Internet leads versus firms that are struggling to get website traffic and local sales online.

Best Lead Generating Ideas for Small Business Owners

A lot of small business owners are constantly looking for the best lead generation tactics to find prospective customers. Generally, content marketing and online advertising are the best ways to generate leads online.

Content marketing is a great strategy for a company with limited funds for online ads. Without having a trunk of advertising money, time and patience are needed to build brand awareness for a local business. After a local business has established a trusted presence on Google, Yahoo and Bing, consumers may be willing to spend more time learning about services that are offered to resolve certain needs.

Although, a company typically needs a large supply of content to get found online, it only makes sense to upload high-quality website content. Companies that immediately try to ambush website readers with content that is too thin or too promotional are often viewed as spammy service providers.

Online advertising often receives mixed reviews among small business owners. While some companies experience a massive amount of success, other business owners are losing the online advertising battle against more experienced marketers. Online advertising tools, such as Google’s Keyword Planner and Facebook’s advertising filters are helpful for lead generating ideas.

Shown below are several ways that local businesses are generating Internet leads:

  • Content Writing
  • Video Marketing
  • Webinars
  • Blogging
  • Press Releases
  • Podcasts
  • Social Media Networking
  • Pay-Per-Click Ads
  • Display Advertising
  • Retarget Marketing
  • Sales Pages
  • Actionable Funnels

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Lead Generation Ideas for More Website Traffic and Online Sales

Using several lead generation ideas could markedly increase a company’s website traffic. High-quality content that captivates website visitors to learn about local solutions to solve a problem could generate more online sales for small businesses.

Contact Mobile Copywriter for faster ways to get found online with content marketing.

 

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Online Sales Tips to Ignite Your Website Traffic – Post #407

Online Sales Tips

 

Professional website copy can drive a boatload of targeted leads to your website. Whether you offer mortgage loans, dental services, emergency plumbing services, legal advice or real estate services, additional website traffic can increase your opportunities to generate more leads. Mobile Copywriter provides fast-acting online sales tips for local business owners.

Online Sales Tip #1. Form a Strategy

Decide whether you will focus on social media marketing, search engine marketing, organic website traffic or a combination of methods. Consider whether you will use paid traffic sources, free traffic sources or a combination of the two. We primarily use organic website traffic sources (free traffic) and social media networking.

Knowing where your traffic will come from can enable you to focus on specific tasks.

Online Sales Tip #2. Identify Your Target Market

Target marketing is the best way to connect with your ideal customers. Knowing that your typical customer is a male who works in a professional occupation, between 30 and 55 years old, loves to golf and drives a high-end sports car is valuable information for an exotic automobile repair shop. Armed with a sufficient amount of knowledge, you will know where to channel your marketing efforts, as well as the activities that you should avoid. For instance, you can concentrate in areas that appeal to your ideal buyer versus promoting your services to a very broad market.

Forming a buyer persona will enable you to engage with your ideal customers.

Online Sales Tip #3. Create Shareable Content

Regardless of the marketing strategy that you employ, you can create shareable content that provides value for your audience. Many marketers are obsessed with getting a piece of content to go viral. However, you can build engagement with shareable content that readers enjoy. We help small businesses get found online with search engine optimized copywriting and with online sales tips.

Contact Mobile Copywriter for content marketing strategies to grow your business faster.