SEO Copywriting for Mortgage Refinance Leads

Mortgage Refinance Leads

Mortgage refinance leads are easy to obtain. However, top loan originators prefer to generate high-quality mortgage refinance leads. Mobile Copywriter helps brokers and lenders discover low-cost methods of SEO copywriting to obtain exclusive mortgage refinance leads.

Search Engine Optimized Articles for Mortgage Leads 

Mortgage refinance leads and purchase money leads are often obtained from list brokers who sell them to loan originators.

List brokers gather information about homeowners and home buyers to form a database of names to sell.

The mortgage leads are frequently sold to multiple loan officers.

Yes, that is correct!

List brokers repeatedly sell the same database of names to as many as 10 different lending professionals.

Selling mortgage refinance leads to so many people seems like a highly unethical way to operate a business.

Content creation is a wise way for marketing managers to generate exclusive mortgage leads for the entire team.

Using SEO copywriting to build engagement with readers via call-to-action content is a better way to generate mortgage leads.

Search engine optimized articles, web page content and blog posts are designed to attract attention from Google, Yahoo and Bing.

Recognition from the major search engines is very important.

The best products, services or high-end websites are meaningless if free website traffic and free Internet leads are not received because a company’s website is not highly visible.

Here is the thing!

There is plenty of buzz about search engine marketing and paid Facebook advertisements because it takes far more skill to obtain a website ranking on the first page of Google with content writing.

SEO Copywriting Costs for Exclusive Mortgage Leads 

The costs for SEO copywriting will vary among creators. 

A general ballpark for an experienced writer who is proficient in search engine optimization may range between 25 cents and one dollar per word.

For instance, at 50 cents per word, 500-words of SEO copywriting would cost $250.

With one closed mortgage loan, a broker or a lender would realize an astronomical ROI.

Consider a professionally written blog or an article that pulled in an exclusive mortgage lead, which resulted in a $5,000 deal. The return on investment, based on SEO copywriting costs of $250 would be a whopping 2,000 percent.

Now, that ROI is based on just that one closed loan. 

SEO copywriting is based on evergreen content that could attract more leads for the same blog or article for many years.

The investment in SEO copywriting costs will continue to attract website visitors and exclusive mortgage leads long after a broker or a lender stops paying for Facebook ads. 

Brokers and lenders who publish dozens of high-quality SEO articles that provide valuable content for website visitors could result in a pipeline that is constantly filled with exclusive mortgage leads.  

Search engine optimized content gives users an edge over competitors who are not optimizing website information for Google and local prospects.

Google ranks Mobile Copywriter among the best SEO copywriting companies for mortgage brokers and mortgage lenders.

Contact Mobile Copywriter today about content creation services to dominate the competition!

I Need Content

Best SEO Company for Mortgage Marketing

Best SEO Company

Closing mortgage deals will provide generous rewards for lending professionals. Pipeline management separates average producers from top mortgage originators. Mobile Copywriter is the best SEO company for mortgage marketing that generates targeted leads.

Organic Search Engine Marketing Services

Search engine marketing (SEM) often relates to paid forms of exposure.

However, organic search engine marketing services use inbound promotional methods to attract free Internet leads.

Ranking near the top of Google’s SERPs can eliminate the need for paid advertising.

Professional Mortgage Marketing

Mortgage marketing online is dominated among a handful of companies with an enormous amount of money.

Lenders and mortgage brokers with smaller budgets are largely unable to compete against the firms who continuously roll out national advertising campaigns that appear online and on television.

Although, there is great news for mortgage professionals who want to obtain a fair share of their local markets.

Professional mortgage marketing gives a local mortgage company a fighting chance against out-of-state firms who are taking a lot of loans and money from the community.

Time is of the essence for mortgage professionals to make a commitment toward success. 

Avoiding cheap content providers and hiring the best SEO company for mortgage marketing will help brokers and lenders realize higher sales volumes.

SEO Lead Generation

A shortage of quality mortgage leads can result in low pipeline levels. 

When business begins to fade, loan originators will typically pick up the phone to prospect for people who might need a home loan.

With the right SEO lead generation strategies, loan originators can focus on closing deals versus hunting for folks who could use low-rate financing for a home loan. 

An SEO copywriter who specializes in lead generation for financial services should be consulted for a local marketing campaign.

Hire SEO Company to Increase Brand Awareness

Branding aims to help consumers instantly recognize a company. 

Mortgage brokers and lenders can hire an SEO company to improve search engine rankings, which can increase a website’s visibility and brand awareness.

When prospective borrowers frequently see a local mortgage company appearing in the search engine results, a request for a home loan might be made online. 

Get More Business With Local SEO Services

Competition for local mortgage leads is intense in most areas of the United States. 

Therefore, smart lending professionals will avoid do-it-yourself promotional projects to acquire local leads. 

While the market is hot, now is the time to work with a mortgage marketing professional to get more business.

Ranking at the top of Google for extremely valuable keywords via mortgage SEO can result in more leads, additional closed sales and more money!

As the best SEO company for mortgage marketing, we can help improve your search engine rankings and a variety of on-page SEO metrics.

Contact Mobile Copywriter today for faster mortgage marketing results.

.

Related Content

Blog Increases Mortgage Sales Volume

Blog Increase Mortgage Sales

Loan originators might be shocked to discover that a well-written blog increases mortgage sales. Lenders and brokers who provide valuable content for prospective borrowers are able to generate free mortgage leads. Mobile Copywriter provides search engine optimized content and marketing services to help financial professionals obtain inbound Internet leads. 

Blogging for SEO Mortgage Leads

Annoying online ads occasionally prompt a user to click onto a link for certain details. 

Think about your experiences, where pop-up ads or links appear. Some of the ads might be crafted in a manner that piques your curiosity, and results in clicks for more information.

However, when you entered specific words to find information that you were searching for, you might have selected one or more of the results that appeared on page one of the Google SERPs (search engine results page).

Blogging is one of the best ways to get SEO mortgage leads. When a user-initiated search is performed, high-quality content that is carefully marketed can appear at the top of Google’s search engine results.

If a home buyer searches for information about getting pre-qualified to purchase a home, results from your blog that rank well in Google might help you generate a new mortgage lead.

A loan officer with a fairly good closing ratio should be able to convert local leads from a mortgage blog that generates consistent profits.

Although, most blogs will never make it to the first page of Google.

When searching for any phrase that relates to mortgage Internet leads, only a few blogs will appear on page one of Google. 

While millions of search results are ranked for competitive keywords, Google will only list its ranking of the 10 most relevant pages for the search query.

An engaging blog increases mortgage sales and opportunities for more referrals.

Online Marketing With a Mortgage Blog

A weekly mortgage blog provides an opportunity for brokers and lenders to share helpful tips with readers.

Also, great for loan originators, a mortgage blog is the perfect digital marketing platform to build credibility, authority and trust with local borrowers.

Blogs that become a valuable resource for prospective home buyers might be shared with other borrowers or bookmarked for future visits.

Ideally, a mortgage blog will include a lead capture form that encourages borrowers to get pre-approved for a home loan or to seek help for specific questions.   

Blog Increases Mortgage Sales and Website Traffic

As your blog becomes more visible in the search engines for competitive lending terms, you should receive more website traffic from borrowers who are actively searching for mortgage loans. 

The easiest deals to close usually stem from people who need to obtain a mortgage loan to buy a house,

Companies with the top Google search engine results in your area for mortgage loans are likely to get inquiries from local borrowers.

Therefore, correctly using your blog to generate free mortgage leads in your area could enable you to dominate your local market.

As the best mortgage article writing service in the USA, Mobile Copywriter offers SEO services and content marketing support to help local websites get found online.

Contact us today about mortgage marketing strategies to grow your sales volume.

I Need Content

Rank in the Organic Search Engine Results to Get Mortgage Leads for Free

Mortgage Leads For Free

Obtaining high-quality mortgage leads for free is possible for local loan originators. Knowing how it is done can enable mortgage professionals to close more loans and to earn more money. 

Whether you are a loan originator, a mortgage broker or a local home lender, Mobile Copywriter has the ultimate marketing system for you to generate free mortgage leads on autopilot.

Free Mortgage Leads From Organic Search Engine Results

Let’s face it, many originators want to use social media to obtain mortgage leads for free. However, competing originators who are using similar tactics for lead generation are targeting the same prospects.

Why rank in the organic search engine results? 

Organic search engine results provide helpful information for prospects who are “searching” online for a home mortgage loan.

The best mortgage-lead generation strategies involve helping borrowers who are looking for support versus cold-calling a prospect to determine if a home loan is needed.

What’s interesting is that many mortgage professionals think that a prospective borrower will perform a search on Facebook or Twitter for a mortgage loan.

Moreover, when a borrower performs a Google voice-initiated search for mortgage rates or for a local mortgage loan, results will appear from companies nearby that rank at the top of the organic search engine results.

Guess who won’t receive any of those leads?

You!

If your website does not appear at the top of Google’s search engine results pages (SERPs), you will lose thousands of dollars to companies with premier rankings.

Purchase Mortgage Lead

Everyday, borrowers in every city are performing a search for the best mortgage rates, for first time home buyer tips and for details about refinancing.

Your website must appear on the first page of Google for mortgage terms in your geographic location.

For instance, if you are the king of VA IRRRL loans in Texas, it won’t matter if your website does not appear on page #1 of Google.

Working with an SEO copywriter is the best way to ensure that authoritative content is keyword optimized to improve your website ranking in Google’s organic search engine results pages.

Evergreen Content Creation Can Generate Free Mortgage Leads for Years

If you consistently place Facebook ads or social media posts, you are aware that folks who stop paying for leads or who stop posting on social media will fade into the wind, whenever their activity declines.

Although, solid content creation can retain a top search engine ranking for many years.

Copywriter Ranking First Page of Google

A simple Google search for anything related to “mortgage content writing,” “mortgage blog writer,” “generating free mortgage leads,” “targeted Internet leads” or thousands of other keyword terms that we rank for, on page one of Google, will reflect content that was written between one and five years ago. 

Crafting high-quality content that obtains evergreen strength takes more time and it’s generally more expensive, but you pay for it once, and you have an opportunity for the content to drive targeted mortgage leads to your website for several years.

Does Your Current Content Creation Work?

Perhaps, you are not building enough engagement with your website visitors. 

Maybe, your website traffic is low.

Your website traffic-to-conversions ratio is bad.

If any of the above are true, your current content strategy is flawed.

Quality content creation must be intentional.

You cannot risk adding subpar content to your blog or your website and expect Google to place it at the top of its search engine results.

If you read a lot of our content, you know that Google is the best reference source in the world for authoritative information online.

While Google also sells advertising space, the advertisers who spend the most money are placed above or below the best organic search engine results that Google shares for free with web-based users.

We have written this article to appear in the top of the SERPs when a user searches for “organic mortgage leads” or for “free mortgage leads.”

Many writers strive to achieve the same, however, it might be attempted without providing enough relevant details and the value that we are aiming for you to receive.

Google recognizes this, too.

Therefore, we routinely create content with the expectation that readers and Google will enjoy our information.

Your content creation team should achieve similar results, or you can outsource the tasks to dedicated article writing professionals.

Hire an SEO Copywriter to Get Mortgage Leads for Free

Whether, you offer very low mortgage rates or terms that are slightly above average, you can compete against the best brokers or lenders in the business with stellar inbound lead generation methods.

As borrowers who need money today are searching for financing to buy a home in your area, there is no reason that you should lose local mortgage leads to firms with a larger advertising budget.

If you are facing a myriad of challenges to retain a pipeline of free mortgage leads, you are urged to make a change.

There is no formidable argument for obtaining a first page ranking, at the top of Google’s organic search engine results. 

It’s free!

Check out where you currently stand. 

Perform a Google search with your optimal keywords and your city in the search bar to see if your website appears on page one of Google.

For instance, perform a Google search, such as “reverse mortgage loans San Diego,” “low-rate home loans New Jersey,” “mortgage pre-approval Miami FL” or “mortgage loans Kansas City.”

If your website does not appear on page one of Google, you need help!

We are here to help you with mortgage marketing strategies that work. 

Think about it….

It’s not the borrower with the best credit score who will know to pick up the phone to call you about refinancing his high-interest rate credit cards.

The prospect who reads your blog or a local renter who wants to buy a home might trust the information that you routinely provide. 

The consistent engagement or a top search engine ranking could result in you receiving daily Internet leads.   

Hiring an SEO copywriter will not only improve your website rankings in the Google SERPs, but your website visitors will also respond more favorably to call-to-actions that guide them to call you or to fill out your contact form.

Compete to win!

You deserve it.

Contact us now!

Get Info

.

.

Content Creation That Generates Free Mortgage Leads Post #465

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website. 

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.    

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads. 

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.   

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most. 

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free. 

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content. 

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads. 

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets. 

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers. 

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire SEO Copywriter

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals. 

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities. 

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.


Content Marketing

Content Marketing Ideas for Mortgage Lead Generation 

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling. 

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

  • Consistently adding fresh website content.
  • Posting informative blog content at least one time per week.
  • Linking relevant content to new articles.
  • Sharing helpful content with social media followers.
  • Linking images and videos to written content.
  • Create call to action content that readers will value.
  • Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.


We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex. 

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.  

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.    

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas. 

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies

We write mortgage content that meets the highest compliance standards. 

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.   

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

Get Info

Mortgage Blog Writers for Hire in the USA – Post #463

Mortgage Blog Writers For Hire Can Create Lead Generation Content.

Blog writers in the USA provide website visitors with informative content. Whether creating content for mortgage companies or for insurance firms, experienced article writing services can save business owners a lot of time. Ranked among the top mortgage blog writers for hire in the USA, Mobile Copywriter uses proven SEO strategies and high-value keywords to help web-based users find content online.

Why Hire Blog Writers Online?

Businesses of all sizes should frequently engage with existing customers. However, content marketing strategists who want to reach new customers can tap into niche-based audiences to develop more relationships online.

Hiring blog writers to create meaningful content that keeps readers informed or entertained is the best way to connect with a targeted audience.

For instance, a mortgage expert can provide information on her website that informs consumers about getting pre-approved for a home loan or about financing for first-time home buyers.

When a consumer begins to shop online for a home mortgage loan, his answers might be found via a blog that is properly search engine optimized to appear at the top of Google.

A mortgage company that has created original website content can use keywords to help Google and web-based users locate the information online.

Writing content for a blog is fairly easy to perform. Although, to get found online, near the upper portion of Google’s search engine results page for top-level keywords, an experienced blog writer should be hired.

Shown below are some of the things that top blog writing services provide:

  • High-quality content writing
  • HTML
  • Meta descriptions
  • ALT tags
  • Original content
  • Proper grammar
  • External links
  • Internal links
  • Images
  • Image links
  • Image tags
  • Calls to action
  • Optimal keywords
  • SEO subheadings
  • Answers for search query
  • Informative content
  • Proper keyword density
  • Seamless keyword integration
  • Authoritative solutions

Hire USA Bloggers to Increase Website Traffic for Mortgage Companies

Mortgage brokers and mortgage lenders want to get found online within the local search engine results pages for premium keywords. However, page one of Google only has 10 organic (Free) spots. At the moment, paid advertising appears above and below Google’s search engine results pages.  

Hiring trusted mortgage blog writers in the USA to create SEO content that is easy for Google to find will lead to more website traffic than sites that are not search engine optimized.

Consumers rarely click beyond the first page of Google to view additional search engine results. Knowing that Google has already identified three or four of its top 10 results, a consumers is generally able to find the answer for a specific search query.

Therefore, second best will not make the grade.

Use Blog Posts to Generate Mortgage Leads

As cliche as it might sound, content is king! Creating informative blog posts for prospective borrowers to review could lead to an increase in closed mortgage loans.

While the top mortgage lenders in the nation are spending mountains of cash to reach home buyers before the competition does, local mortgage lenders and mortgage brokers can use blog posts to generate mortgage leads.

Whether the goal is to originate reverse mortgage leads, refinancing leads or purchase money leads, mortgage professionals can compete with a winning mortgage marketing strategy.

Creating engaging blog posts and informative website content are proven mortgage marketing methods for generating exclusive mortgage leads.

Hiring a writer for mortgage blog posts is the best way to obtain original content. When a mortgage broker or a lender adds weekly blog posts to a mortgage website, borrowers can learn about new loan programs, certain financing incentives and information about the home buying process.

Contact Mobile Copywriter today to inquire about working with the best content creation firm for the mortgage industry.

Get Info

.

.

Generate Leads Online: Tips for Mortgage Brokers to Close More Loans – Post #460

Generate Leads Online To Grow Mortgage Business.

Consumers should know that mortgage brokers provide personalized service. An excellent banker will offer great service, too. But, as you are aware, a mortgage broker is compensated for shopping the marketplace to find competitive rates.

When a consumer understands that a bank has a limited amount of products and fewer mortgage interest rates than a broker has to compare, you should never have an empty pipeline. Mobile Copywriter uses the best content marketing strategies and search engine optimization tips for mortgage brokers to generate leads online.

Why Should You Generate Leads Online?

Generate Leads Online With Digital Marketing Strategies.

With a robust digital marketing strategy, you can generate free mortgage leads online. When you begin to receive free Internet leads, your profit per loan will skyrocket.

Many small and mid-sized mortgage brokerage firms will make the mistake of trying to create user-generated materials (their own) to compete against lenders who spend millions of dollars each month to leap over the competition.

Shopping for a mortgage loan is a big deal for borrowers who need money to buy a home or to refinance. While some borrowers might look to Reddit, Facebook or Twitter to ask their social media contacts about getting the best mortgage rates online, most people will perform a Google search to find local lending professionals.

Ranking on Google for high-value keywords in your market area is imperative to closing more loans. You should generate leads online because it’s where the vast majority of your prospective borrowers will begin their search for a home loan.

Are the Best Mortgage Rates From a Bank or a Mortgage Broker?

Best Mortgage Rates From A Bank Or Mortgage Broker?

Bankers use an array of marketing collateral to keep their customers informed, such as brochures, flyers and banner displays within a branch. Even with higher rates than a broker might have to offer, a banker may be able to encourage a borrower to apply for a mortgage loan.

Although, brokers can deliver a ton of value by simply educating consumers about a variety of lending options. The key is to engage and to build trust with prospective borrowers before a banker does.  

It is wise to explain to a borrower that every bank can set its rate for a 30-year fixed-rate mortgage. However, the consumer must also understand that it could take a considerable amount of time to find and to research hundreds of lenders to locate the best mortgage interest rates online.

Once a consumer understands how difficult it is to view every available loan option, your job as a mortgage broker is to eliminate the consumer’s pain points. In fact, when a consumer knows that most bankers are issuing retail rates and that you are shopping nationwide to obtain the best wholesale rates for their needs, you will generate more leads and close more mortgage loans online.

Grow Mortgage Business With Inbound Leads

Grow Mortgage Business With Free Inbound Leads.

As your brand and your influence grows online, you can attract more borrowers toward your mortgage website. Using the best digital marketing strategies for mortgage brokers, you can generate free Internet leads.

When borrowers are looking for home loans on Google, mortgage websites that are properly search engine optimized will generate the most local Internet leads.

SEO mortgage marketing strategies are ideal for growing a lending business that dominates local competitors.

Working with SEO copywriters who improve search engine rankings online is the surest path to get found on Google. As targeted website traffic increases for your business, you will get more inbound mortgage leads.

Contact Mobile Copywriter today for mortgage marketing ideas to take your company to the next level.

Get Info

3 Ways to Quickly Generate Free Mortgage Leads

Generate Free Mortgage Leads

3/5/2024

Free mortgage leads will improve your bottom line.

Fresh mortgage leads create excitement for hungry loan officers.

Getting a daily supply of highly targeted mortgage leads could prevent you from cherry-picking through aged contacts.

Digital marketing strategies offer excellent ways to generate free mortgage leads online.

How to Get Mortgage Leads Free?

Let’s explore ways to generate mortgage loan leads without paying for an exhausted list of names.

As a mortgage broker, loan officer or a lender, you need a steady supply of Internet leads.

Whether you want to generate purchase leads or refinance leads, these 3 methods can help:

  1. Engage with borrowers before they’re shopping for a home mortgage loan.
  2. Build your brand to stay top-of-mind with your audience.
  3. Use content marketing strategies to drive traffic toward your website.

Create SEO Content for Your Mortgage Website

Visibility is the fastest path toward writing and closing more mortgage loans.

However, you must have a way for prospective borrowers to find you online.

Mortgage businesses that generate a ton of free Internet leads are easy to discover on Google via targeted keyword phrases.

To get found online in the local search results, your website must be optimized to attract borrowers who are searching for mortgage services in your area.

Creating search engine optimized content for your website can improve your site’s ranking on Google.

With SEO content on your website, you will be able to generate free mortgage leads faster than your competitors who are not using the best SEO strategies to get found online.

Free Mortgage Leads – FHA, Conventional and VA Loans

You can generate free mortgage leads for all types of home loans.

Using content marketing strategies to reach more borrowers could help you build your business.

Whether you specialize in FHA mortgage loans or VA mortgage loans, it’s imperative to get the

word out to prospective borrowers and to your referral partners.

Consistent marketing messages will help you get free mortgage leads.

Write Engaging Content for Your Mortgage Blog Every Week

According to the Social Media Examiner website, Internet users average four hours per day online, read approximately 10 blogs per day and spend about 25 percent of their web-based time on blogs and social media.

Amplifying your reach is a lot easier with weekly blog posts.

Google uses robots to constantly scan the World Wide Web for authoritative pieces of content that relate to search phrases that web-based users are eager to find.

Weekly blog posts also increases your opportunity to generate free mortgage leads online.

Ideally, you should aim to consistently inform or to entertain your blog readers.

The mortgage lenders and brokers with record-breaking origination volumes are typically posting engaging content on a daily basis.

Mortgage professionals who are not submitting a regular supply of content for a blog or a website will notice less online traffic from new visitors, and they are less likely to generate free Internet leads.

The reason is very simple!

Google provides the best search results that are available for its users.

Mortgage companies that create a website or a blog without frequently upgrading it will fall off of Google’s radar.

Now, Google will not make a website vanish, intentionally.

Competitors who are submitting high-quality blog posts each week will submit at least a dozen (12) pieces of content for Google to rank within its search results every quarter (3 months).

So, if you add one blog post per month, you are only providing Google with 3 pieces of content per quarter to consider.

Therefore, your competitors who are fiercely trying to connect with borrowers before you do are providing Google with four times as much content (400% more).

Quality is certainly more important to Google and to your website visitors than quantity.

In most cases, a mortgage competitor that has similar content to yours with more frequent contributions will outpace you in search engine rankings, website traffic and lead generation.

Content creation requires time for research, writing, editing and crafting quality messages.

When you dominate your local area for valuable keyword terms, you’ll get mortgage leads for free.

Hiring a copywriter is a great way to generate free mortgage leads via informative blog posts.

Connect with a mortgage expert at Mobile Copywriter today!

Generate Free Mortgage Leads With Social Media Marketing

Social media appeals to people with all sorts of interests.

Building relationships is largely what social media is all about.

As a mortgage lender or a mortgage broker, social media is perfect for building your brand.

So, whether you engage in social media marketing on Facebook, Instagram, Twitter, LinkedIn or Pinterest, you have unlimited opportunities to increase brand awareness for your mortgage business.

Additionally, social media networks are great places to get free mortgage leads.

At the moment, social media networks are free. However, that could change one day, as several popular online newspapers that were free, now require a subscription for information that’s hot off of the press.

But, unlike newspapers and other types of printed advertisements, you can instantly publish content about your mortgage company.

Social media followers who need to buy a home or to refinance could obtain information about your mortgage company within your profile.

Therefore, adding a link to your website or providing a phone number to contact you are also quick ways to generate free mortgage leads via social media.

According to HubSpot, social media marketing improves lead generation and sales results because you are directing promotions toward people who decided to follow you.

Loan Officers Can Generate Free Mortgage Leads

Some mortgage companies expect loan officers to generate free mortgage leads from a variety of referral partners.

Loan officers can seek referrals from real estate agents, accountants, home builders and other professionals who frequently engage with consumers.

So, instead of paying online advertisers a hefty sum each month, loan originators can use content marketing strategies to get mortgage leads for free.

Our content helps loan officers engage in warm conversations with motivated buyers.

The process enables a loan officer to quickly establish rapport with people who want to buy a home or to refinance.

Using our materials to generate free mortgage leads will help you stuff your pipeline with borrowers who are eager to close.

Consider the Benefits of Free Mortgage Leads


Your website is an electronic storefront.

With thousands of mortgage companies competing to reach local borrowers, your website must be visible on the first page of Google.

Your website needs to build trust with potential customers and it needs to generate free mortgage leads 24 hours per day.

Mobile Copywriter provides professional blogging services, press releases, social media support and SEO for mortgage companies.

Our digital marketing strategies are used to help mortgage brokers and mortgage lenders dominate local competitors, when they generate free mortgage leads.

Hiring a professional copywriter is recommended for brokers and lenders who want to implement free mortgage lead generation strategies.

Still wondering how to get mortgage leads free?

As people who are curious about financing the cost of a home begin to search for answers online,

brokers and lenders who provide helpful home buying tips will generate mortgage loans for free.

The secret sauce to closing more mortgage loans begins with a pipeline of motivated borrowers.

Brokers who provide solutions for borrowers with a low down payment or self-employment income

that is difficult to prove should generate free mortgage leads on autopilot.

We create content that helps lending professionals get mortgage leads free of charge.

When borrowers are calling in for specific details about lending products, loan officers can take the

time that is necessary to properly assist them versus rushing to find more prospects.

Are you ready to quickly increase your share of the local mortgage market?

Learn more about our process to generate residential and commercial mortgage leads free.

Reach out to Mobile Copywriter about content marketing strategies to generate mortgage loan leads.

Contact Mobile Copywriter today about SEO copywriting services to maintain a full pipeline of borrowers who are anxious to get a mortgage loan online.

Get Info

Mortgage Marketing – Post #452

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.  

Mortgage Marketing

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

Mortgage SEO

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Increase Traffic

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

  • Home buying tips
  • Debt consolidation
  • Credit improvement
  • Financing programs
  • Pre-qualifying
  • Saving money
  • Benefits of homeownership
  • Reasons to hire a professional
  • Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

  • Web page content
  • Blog posts
  • Videos
  • Podcast
  • Newsletters
  • Press releases
  • Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.   

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.   

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Purchase Mortgage Lead

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will  enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.  

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.  

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.   

Get Info

3 Top Mobile Content Marketing Ideas for Small Business Owners – Post #442

Mobile Content Marketing

Updated 3/12/2019

Attracting new customers on a consistent basis is very important for small businesses. With several robust promotional methods, clever entrepreneurs can generate a ton of local Internet leads. Mobile Copywriter helps small business owners increase website traffic with top mobile content marketing ideas.

Create Concise Mobile Content Marketing Messages

A precise amount of content is needed for attention-grabbing moments to motivate a website visitor to take action. Mobile users who are constantly on the move are usually going to skim through website content to locate interesting information.

Websites with unsightly fonts, questionable graphics and walls of text are largely unappealing to mobile users. With the creation of concise content, we are able to retain the attention of mobile users for longer than average time frames.

In the mobile marketing arena, time is everything, and every second counts. Our mobile content marketing messages are concise and easy for web-based users to understand. Using informative content that does not contain a lot of fluff is the path to stronger user engagements.   

Share on Twitter
Use WordPress for a Reliable Mobile Content Marketing Platform

Having a mobile website is essential for small-to-medium-sized businesses. Managing a mobile website for small businesses is a lot easier with WordPress. As a premier mobile content marketing service, we highly recommend WordPress websites for small business owners.

Website updates are easy to perform using WordPress. For small businesses that are interested in our mobile content marketing program, we offer affordable WordPress design and hosting services.

Apply Mobile Mortgage Content Writing Strategies

Writing content for a mortgage website can attract mobile visitors. Our digital marketing strategies are used nationwide to help mortgage companies and other financial firms compete against industry giants who dominate local markets.

Using highly-researched keywords and professional content creation methods, we help mortgage brokers and lenders crush monthly, quarterly and annual origination goals.

How do we increase brand awareness for mortgage companies and for insurance firms?

We apply mobile mortgage content writing strategies that encourage borrowers to contact our clients for a home loan.

With search engine optimized mortgage content writing, our clients become more visible online. It is important for a mortgage website to get found online via Google.

Increased website traffic from targeted prospects can result in more Internet leads and more closed loans. Our copywriting services are recognized among the best marketing agencies for mortgage companies.

Hire SEO Copywriters for Mobile Content Marketing Strategies

Competing with other local business owners to attract more website traffic will require a significant amount of search engine optimization experience. Hiring SEO copywriters to form solid mobile content marketing strategies could enable a small business to increase website traffic, generate targeted leads and to convert more online sales. Take action today to get found online in local search engine results. We are experts at improving online visibility for small business websites. 

Contact Mobile Copywriter to order professional article writing services online.

Get Info