Generate Mortgage Leads While Mortgage Rates Are Low

Mortgage Rates

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

  • Lower overall costs (rate & price combination)
  • Excellent customer service
  • Solid customer reviews
  • Local office presence
  • Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects. 

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

Contact us today to inquire about growing a mortgage business online that builds trust with local prospects.

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Help Home Buyers Discover the Power of a Mortgage Calculator

Mortgage Calculator

First-time home buyers are usually overwhelmed by the amount of information that is needed to secure a mortgage loan. Interestingly, many buyers think that finding a home that also checks the important boxes for their spouse would be the most challenging part of the process. Lending professionals can help home buyers discover the power of a mortgage calculator and other useful details.

Point Borrowers Toward Helpful Mortgage Resources

Giving borrowers an abundance of insightful tips will help a loan originator develop more relationships. While some lending experts might believe that too much information could get a borrower into trouble, the exact opposite is true.

Educating a borrower about helpful mortgage resources shows that a loan officer is willing to share knowledge and tips about the home financing process.

When a borrower has a sufficient amount of information, he could be more comfortable with the decision to move forward with a specific mortgage company.

Transparency is the best path, as a borrower who does not receive enough support might perform a Google search that directs her to another mortgage lender. 

With a mortgage calculator, a home buyer can solve a variety of basic equations.

Teach Home Buyers How to Use a Mortgage Calculator

While the process should seem straight forward, taking a few minutes to educate a borrower about the best ways to use a mortgage calculator might be appreciated. 

Explaining to a borrower how to input various terms, loan amounts and interest rates will be helpful when performing mortgage calculations. 

Additionally, a loan officer could tell a borrower where to find mortgage interest rates other than a 30-year loan term.

It is also a prudent idea to ensure that a borrower who wants to refinance knows how to use a mortgage calculator, too. 

Perhaps, a borrower is undecided between a 30-year fixed-rate mortgage loan and a 15-year fixed-rate home loan. Knowing how to perform some basic mortgage calculations could empower a borrower to compute various monthly payments.

Provide Value for Prospective Borrowers

While the goal for an originator is to submit a completed loan application that has a high probability of becoming a funded transaction, some occasional hand holding may be required.

Mortgage professionals who provide a substantial amount of value for borrowers might receive referrals and online testimonials. Remember, whether a loan transaction was favorable or unpleasant, a borrower will share her home-buying experience with others.

Taking the time to answer any questions that a borrower has, providing some financing tips and helping buyers discover the power of a mortgage calculator could result in more closed transactions.

Mobile Copywriter provides content creation and digital marketing services to help lending professionals generate free mortgage leads. We also offer affordable web design, mortgage calculators and the best landing page funnel content for loan officers.

Contact us today for more information about engaging with borrowers who want to buy a home or to refinance.

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Close More Loans With Mortgage Lead Generation Websites

Loan originators can generate free Internet leads with a mortgage lead generation website. In order to successfully close more mortgage loans, an originator can use a system that attracts targeted borrowers for purchase or refinance transactions. Mobile Copywriter offers the best Internet lead generation websites for mortgage professionals.

Why Mortgage Lead Generation Websites?

A financial website should have a professional appearance. Prospective borrowers who visit unappealing websites are known to abandon the sites within eight seconds. Therefore, selecting a website that is built from the ground up to generate a consistent amount of Internet leads could drastically improve a loan originator’s production.

Mortgage brokers and lenders who purchase lead generation websites will have an edge over local competitors. With high-quality website content that informs consumers about low-down payment mortgage programs and the benefits of reverse mortgages, a loan originator can expect to generate fresh Internet leads. We build engagement with consumers via unique content creation methods.

Mortgage Lead Generation Websites

Closing More Loans With Targeted Mortgage Leads

Targeted mortgage leads stem from consumers who are searching for a home loan online. Getting a daily supply of mortgage Internet leads can enable loan originators to close more deals. With a proven content marketing system, mortgage professionals can acquire free Internet leads. Shown below are some of the types of leads that mortgage loan officers need.

*Purchase leads
*Refinance leads
*Reverse mortgage leads
*Investment property leads
*Multi-family leads
*Land leads
*Golf course leads
*Warehouse leads
*Small balance commercial leads
*Self-employed borrower leads
*FHA leads
*VA leads
*USDA leads

Hire a Copywriter to Create Mortgage Lead Generation Websites

Unless a mortgage company website ranks on the first page of Google, it is unlikely to generate mortgage Internet leads online. However, companies that continuously compete with other firms for paid search engine marketing clicks are an exception. Without enduring the costs of expensive online marketing campaigns, mortgage companies and loan originators can hire a copywriter to create lead generation websites that will meet legal, ethical and compliance standards.

The Best Mortgage Lead Generation Companies Help Brokers Get Found Online

When a mortgage broker has run out of patience with a non-performing website, it’s a good idea to get marketing help from search engine optimization experts. A website that has a fantastic appearance might have cost thousands of dollars to build, however, if it does not rank on the first page of Google, the bulk of local mortgage leads are going to companies that are shown on page one of the search engine results page. 

Working with the best mortgage lead generation companies will enable brokers and lenders to use content marketing strategies and SEO strategies that are designed to attract more website traffic and Internet leads.

Contact Mobile Copywriter for mortgage lead generation websites to crush the competition. Make the decision today to work with the best copywriter to increase online sales.

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