Research provides detailed information that helps marketers enter into a new decade with bright ambitions. Whether your firm caters to consumers or toward business clients, savvy marketing professionals can stay ahead of the game with cutting-edge strategies. Check out some of the best digital marketing trends in 2023 for local business owners.
Digital Marketing Trends
Your business has the power to offer electronic promotions and stellar customer support via digital marketing.
However, in 2023, your company can expand its audience and sales with a variety of digital marketing strategies.
- Voice Search – It’s rapidly growing to locate items, such as information, products, services and directions online. Amazon’s Alexa and Google Assistant are examples of voice-based support services that are helping people submit a query without physically typing onto a keyboard.
- Marketing Automation – According to Forrester, global spending toward marketing automation could reach $25 Billion per year by 2023. Using this technology helps businesses seamlessly schedule a variety of tasks, such as blog posts, social media updates, campaign-driven activities and other digital touchpoints.
- Chatbots – Known as conversation agents, chatbots work 24 hours per day to provide quick answers for various product inquiries or answers to frequently asked questions online. After attempting to decipher what a user is asking, a chatbot will provide a text-based response.
- Video – Web users are consuming video at increasing rates each year. According to Hubspot, the brain processes visuals 60,000 times faster than text. Therefore, eye-catching images and videos can attract a viewer’s attention for longer time frames. Digital marketer’s are finding success with videos that are motivational, informative or humorous.
- Email Marketing – Consumer and B2B marketers are continuing to have favorable experiences with interactive email offers and with newsletters that are used to build engagement with readers.
- Mobile Applications – There is practically an App for just about every online task. Mobile applications have enhanced the user experience for online banking, gaming, shopping and a variety of organizational needs. As smartphones and other mobile devices become more sophisticated, mobile applications will become more useful and far more advanced.
- Content Marketing – While marketers plan to write more content and to record more online videos, it is just as important to aggressively promote the content. High-quality content that is shareable and builds engagement with viewers is needed for marketing success in 2023.
Conclusion
Digital marketing trends in 2023 may be used toward building a company’s brand, website traffic and online sales.
Marketers can experiment with a variety of methods to connect with prospective customers.
Outsourcing is an excellent way to save time and money on marketing-related tasks.
Contact Mobile Copywriter today to learn about ways to rank on page one of Google or to get found online with content writing that motivates readers to take action.
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