Marketing Mortgage Loans When Interest Rates are Rising

Marketing Mortgage

Mortgage lending professionals provide financing and tips that enable families to borrow money for a home. However, certain economic climates can change a borrower’s prospective toward the housing market. Mobile Copywriter shares helpful tips for marketing mortgage loans when interest rates are rising.

Rising Interest Rate Environment

Interest rate adjustments are useful as a hedge against inflationary pressures.

Although, home buyers typically view rising interest rates as a bad sign for the mortgage market.

Buyers are often consumed with the thought about higher rates leading to larger monthly mortgage payments.

Lending professionals who are marketing mortgage loans as interest rates are rising must continuously keep borrowers informed about the benefits of securing affordable home financing

Educating Home Buyers 

Home buyer education is essential for first-time purchasers and for repeat buyers.

Mortgage brokers, lenders and real estate agents who provide exceptional value for home buyers might also notice higher sales revenue.

Informing borrowers about the current interest rate conditions and the advantages of securing a rate lock to know exactly what their long-term mortgage payments will be should provide some positive insight among home buyers.

Using certain strategies to offset a higher mortgage payment could be helpful, too.

For instance, instead of making a down payment that is larger than the required amount for a loan approval, a borrower might be able to pay off a $3,500 credit card balance.

If paying off the credit card eliminates a $60 monthly payment, it may now be easier to afford a mortgage payment that has increased by $50, as a result of rising interest rates.

Advising a borrower who is seeking a loan approval to refrain from credit inquiries, late payments or from opening new accounts should also be viewed as prudent financial tips.

Additionally, any opportunity to increase a borrower’s credit score might help her obtain a lower mortgage interest rate. 

Marketing Mortgage Loans to Homeowners

When mortgage rates are ultra low, many loan originators are thrilled to tout the cheapest rates of the week.

However, in a changing rate environment, where interest rates are frequently moving in different directions, an experienced loan officer should be able to speak candidly with a home buyer.

It is important for borrowers to know that interest rates will fluctuate. 

Providing borrowers with details about historical data might provide information that is useful for future planning, such as starting with an adjustable-rate mortgage that is fixed for a one-year term or for a five-year term. 

Alternatively, a borrower might want to lock-in a fixed-rate mortgage loan, with the goal of refinancing when market conditions improve.

Higher interest rates provide mortgage marketing opportunities for seasoned loan officers to follow up with borrowers in the future.

Marketing Mortgage Loans to Home Buyers 

Mortgage brokers and lenders should be viewed as champions for home buyers, as getting funded is the most important part of the journey. 

The housing turmoil that occurred around 2008 has largely caused millennial buyers to delay the thought of homeownership.

Brokers and lenders who are marketing mortgage loans to millennials, first-time home buyers or to previous buyers should highlight the benefits of buying a home.

For instance, lending professionals can reiterate some of the items shown below:

  • The advantages of buying a home versus renting.
  • Mortgage interest deductions
  • Property tax deductions
  • Long-term payment protection versus uncertainty
  • Ability to borrow against the equity within the property
  • Buy with low down payment or no down payment
  • Property may be left for loved ones
  • A home may be customized or remodeled versus a rental
  • Home value may used toward owner’s net worth
  • A house may be sold for a profit

Mobile Copywriter creates web pages, blog posts, social media posts, email for marketing mortgage messages, press releases, brochures and newsletters. SEO copywriting services and article writing services are also offered to help brokers and lenders generate mortgage leads.     

Need help with marketing mortgage loans?

Want exclusive mortgage leads versus sharing paid leads?

We use research to locate the best keywords for marketing mortgage loans online.

Get help with marketing mortgage loans via a mortgage expert who writes call to action copy. 

Use the button below to contact Mobile Copywriter today!

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Loan Officer Marketing Ideas to Generate Mortgage Leads Online

Loan Officer Marketing Ideas

 

Lending professionals are generally delighted to get mortgage leads from quality sources. A robust marketing system may be used to effortlessly generate mortgage leads online. Mobile Copywriter offers loan officer marketing ideas to help mortgage professionals earn more money.

Why Use Loan Officer Marketing Ideas to Build a Solid Pipeline?

Marketing creates opportunities for branding and for communicating with prospective buyers. While loan officers are thoroughly trained on most types of home financing products, many mortgage professionals will try an assortment of marketing ideas to determine what works. Truthfully, originators who throw a few ideas against the wall to see what sticks will get lucky sometimes.

Using proven loan officer marketing ideas will be instrumental toward maintaining consistent levels of production. Merely winging it often leads to a great month for closings that is followed by a month of minimal production. This cycle is frequently perpetuated in the mortgage business. Using some of our loan officer marketing ideas can enable a mortgage professional to crush previous sales goals.

Hire a Copywriter to Create Weekly Blog Posts

Marketing mortgage loans is a necessary function that requires regular follow up. Some loan officers become involved with marketing to the extent that a disproportionate amount of time and energy is left to write new loan applications. Blog posts that are read each week will keep a loan officer’s name and expertise in front of prospective borrowers.

A loan officer can hire a copywriter for mortgage companies to create lead generation content that attracts inquiries from targeted prospects.

Work With Copywriters Who Understand SEO

Copywriters who are experienced in search engine optimization can help local lenders generate mortgage loan leads that have higher conversion rates. Some of the best loan officer marketing ideas require call-to-action content. SEO copywriters are exceptionally skilled at generating leads for mortgage brokers and at helping loan officers generate mortgage leads online.

Contact Mobile Copywriter for content creation strategies that compel readers to take action. Use the blue button below to connect with us today.
 
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Content Writer for Marketing Mortgage Loans Online

Updated 06-06-2022

Writing more loans is a primary goal for motivated mortgage loan officers. However, a limited lead supply can result in unstable production levels. Mobile Copywriter uses the best strategies for marketing mortgage loans online.

Why Contact an Experienced Content Writer About Marketing Mortgage Loans?

Nearby competitors are publishing new websites and blog posts each day. High-quality content writing enables a mortgage company website to attract more traffic, leads and closed loans.

When website visitors are requesting mortgage pre-qualifications, rate quotes and information about buying a home, a loan officer can concentrate on originating and closing more home loans.

Content is king. Lenders and brokers who are serious about increased production can contact a professional content writer — one who ranks in the top Google results for nearly every keyword phrase related to an expert mortgage copywriter. 

Marketing mortgage loans is not an easy task.

Generating mortgage leads with high-quality content writing and marketing systems are productive methods for attracting customers via inbound initiatives. 

Working with an experienced content writer is the best way to get a mortgage website to appear on the first page of the major search engines.

Additionally, Google makes periodic adjustments to its search engine algorithm.

Many folks are aware of the search engine spiders that Google uses to crawl websites for new information or for important details.

Most people are largely unaware that Google has quality raters who provide human insight to confirm the effectiveness of the algorithm updates.

The process that Google raters use to determine if the algorithm changes are working is based on the E-A-T formula.

Here is a breakdown of the acronym:

E- Stands for Expertise

A- Stands for Authority

T- Stands for Trustworthy

Basically, the quality rater uses the formula to locate the best-in-class and most reputable results for the search query.

Ray Cole is the top mortgage writer at Mobile Copywriter, a digital marketing agency that provides SEO, content, copy and article writing services in the USA.

He is a mortgage industry veteran with more than 20 years of mortgage lending experience.

Ray also held Google Authorship credentials until Google eliminated the program.

A lot of content writers, SEO copywriters and web designers have never written a mortgage loan, sat across from a borrower at the closing table or learned to counter borrower objections and concerns about the home lending process.

For these reasons, Google’s E-A-T formula makes sense for mortgage companies who want to work with writers who understand compliance issues and fair housing.

Working with a mortgage content writer who is also a mortgage expert will ensure that your audience receives credible information.

In addition to the above, our copywriting skills encourage readers to take action!

Marketing Mortgage Loans

Why Marketing Mortgage Loans Online is Important?

Many retail mortgage businesses are making adjustments to become online enterprises. With the proper approach, mortgage companies can reach more borrowers via proven Internet marketing strategies. The typical customer acquisition costs for mortgage leads are much lower online versus offline. Mortgage companies can use Internet marketing to improve brand awareness and website traffic.

Consumers who need financing to buy a home are using the power of the Internet to find credible lending resources. When a web-based search is performed, a consumer will generally contact several companies that are shown on Google’s first-page search engine results. The best content writers are able to help local home lenders with creative strategies for marketing mortgage loans online.

Hire an SEO Content Writer for Marketing Mortgage Loans Toward Targeted Borrowers

Search engine optimized website content may be directed toward interested home buyers. An SEO content writer uses proven methods to help mortgage companies get found online faster. Outsourcing certain creative tasks to an SEO content writer will enable a loan officer to focus on larger loan production goals.

Mobile Copywriter helps brokers and lenders obtain more website traffic that results in free Internet leads.  

Hire an experienced mortgage content writer today!

Contact Mobile Copywriter for authoritative mortgage content that engages website visitors to take action.

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