Hourly pay rates are typical for many professional jobs. However, mortgage loan officers rarely work traditional banking hours from 9 to 5. Using the power of digital marketing, it is possible to increase loan officer salaries with high-quality website content.
Who is Responsible for Increasing Loan Officer Salaries?
The answer may largely depend on a company’s compensation structure. Salaried loan officers might receive minimal bonuses and commissions. Mortgage professionals who are paid on a commission-only basis could receive a generous level of compensation for funded transactions.
According to the Bureau of Labor Statistics, loan officers had median earnings of $63,650 in 2016. With earnings that are more than 30 percent above median pay rates in the United States, loan officer salaries may provide a comfortable lifestyle for motivated professionals.
In a nutshell, loan officers must hustle to make huge earnings in the mortgage industry. Professionals who roll up their sleeves to do whatever it takes to find new applicants and referral sources are bound to exceed the production levels of unmotivated order takers.
Owing the responsibility for personal production is a top characteristic among originators with the highest loan officer salaries. So, it is wise to avoid waiting for fancy television commercials, mail campaigns or telemarketers to generate mortgage leads. For loan officers who want to take control of their earnings, vibrant content marketing strategies offer winning solutions.
Best Content Marketing Ideas to Skyrocket Loan Officer Salaries
Content is king! It allows companies and individuals to build trust and relationships with prospective customers. High-quality content writing can attract targeted mortgage leads for purchase and refinance transactions. Shown below are ideas that can skyrocket loan officer salaries with professional content writing.
- Web page content
- Weekly blog posts
- Press releases
- Social media networking
While some lenders and loan officers will attempt to create their own content, it is not advisable. The best results in any profession are usually performed by an expert.
For instance, an experienced loan processor or an underwriter could probably write a home loan for a new mortgage applicant. However, it’s probably not the best use of a processor’s time, and some specific options or disclosures may be overlooked.
The same logic is applicable for content that is used to market a website. When other companies are competing to get found online, it makes sense to have a content marketing expert handling the assignment.
There is no reason to have a beautiful website that does not generate Internet leads. Companies that are not generating website traffic and Internet leads are clearly using the wrong content marketing strategy.
The best content marketing strategies add higher visibility and brand awareness for small business websites. Copywriters are skilled in content creation methods that entice readers to pick up the phone or to fill out a contact form on a company’s website.
Working with a copywriter who understands how to promote content in ways that are search engine friendly can quickly increase loan officer salaries.
Contact Mobile Copywriter for website content and article writing services that are designed to generate more website traffic and more Internet leads.