Marketing for local mortgage companies has been a widely used method to generate purchase and refinance leads. Although, the costs for mortgage marketing has remained expensive for smaller firms. Mobile Copywriter helps brokers and lenders obtain low-cost mortgage leads.
Why do Inbound Mortgage Leads Provide Higher Closing Ratios?
Consumers who want to buy a home or borrow money will perform an online search for local mortgage companies. Interestingly, mortgage marketing professionals know how to capture the attention of a consumer who wants to get specific types of search results from Google. Because of the instantaneous results that are provided for information that a consumer is searching to find, inbound mortgage leads will naturally generate a higher conversion ratio than direct mail or display ads.
When outbound promotions are conducted to gain brand awareness or to obtain responses from prospective buyers, marketing professionals have historically desired to make a connection with about one percent of the viewers. Let that sink in for a moment! When better options exist, it is unwise to rely on a marketing strategy that 99 percent of the potential viewers will ignore.
Generating inbound mortgage leads from home buyers who need financing is the best way for a loan officer to maintain a full pipeline of borrowers to assist.
Real Time Mortgage Leads
Internet marketing agencies may be hired to generate live transfer leads. Mortgage companies will receive live transfer leads in real time. While live transfer leads are generally going to consist of exclusive mortgage leads, the cost to receive leads in real time is quite expensive for mortgage companies with a limited marketing budget.
Getting real time mortgage leads will often cost more than $100 per call. However, some brokers and lenders are willing to pay more money upfront to receive an instant connection with a prospective borrower.
Inbound mortgage leads may be generated for less money than live transfer calls. Brokers and lenders that are able to get low-cost mortgage leads are likely to realize a higher return on investment.
Use Web Content That is Optimized for Marketing a Mortgage Website
So, what is the best way to get affordable mortgage leads? Typically, an improvement in on-page search engine optimization will increase website traffic for local mortgage companies. Hiring an SEO mortgage website specialist could result in a better organic search engine ranking.
Many mortgage websites are not properly optimized to rank on the first page of Google. Generally, mortgage companies are spending money via Google Adwords to generate home buyer and refinance leads or creating high-quality content to rank on the first page of Google and other search engines.
With a higher organic search engine ranking, mortgage professionals will have more opportunities to obtain inbound mortgage leads. Targeted mortgage marketing strategies enable brokers and lenders to receive leads from borrowers who are seeking to buy a home, refinance or to get a reverse mortgage.
Hire Mortgage Content Writers
Mobile Copywriter is the premier SEO mortgage website content creation and marketing company for local brokers and lenders. Make the decision today to hire mortgage content writers for blog content, press releases, web page content, mortgage website updates and for other article writing services.
Use the blue button below to contact us about strategies to get found online via consumers who are looking to get approved for home loans.