Small business owners often wonder whether a copywriter can create content to help generate website traffic and sales. Knowing that professional copywriting can complement a variety of marketing strategies encourages wise business owners to learn more about the process. Mobile Copywriter shares some of the most important aspects of what a copywriter does.
What is Copywriting Designed to Achieve?
Copywriting is a skillful integration of written and verbal content to encourage consumers or B2B prospects to take action. Crafting content that keeps readers engaged beyond standard time frames increases the opportunity for a business to increase its sales conversions.
In short, copywriting is designed to compel prospective buyers to make a purchase or to request additional information from a specific business. While research has shown that most readers will abandon a website within eight seconds, our copywriting methods retain website visitors for more than three minutes. When a company has a reader’s attention, an opportunity will exist to provide informative content that strengthens branding, trust and insight about certain products and services.
Copywriters are Storytellers for Small Business Owner
Small business owners are hiring copywriters to explain to buyers why it makes sense to make a purchase from a certain merchant. You see, anyone can tell a consumer about the best shoes to buy online. However, what strategy would you use to get consumers to buy from you?
If a consumer has some reservations about buying shoes from your ecommerce website, she might visit websites, such as Amazon or Zappos to make a purchase. Copywriters are hired to sell the benefits of buying from your store versus other competitors.
Hiring copywriters is a great idea. You might have a substantial amount of information about insurance products that your company offers or mortgage loans that your firm provides. Although, getting a consumer to buy from you online is a totally different story.
As master wordsmiths, copywriters take storytelling to another level. Instead of blasting customers with the technical aspects of a certain product or a service, a copywriter will sell features and benefits to generate emotional triggers that get buyers to say — “yes,” I need that today.
Small Business Owners Can Hire Copywriters Online
Working with a professional copywriter is the best way for a small business to affordably connect with a local audience. So, for anyone who has ever wondered what does a copywriter do for a small business, the definitive response would lean toward increasing buyer engagement.
We offer a variety of services to reach buyers online. Small business owners can hire copywriters online to request web page content, blog posts, landing pages, press releases, newsletters and other item that direct prospective buyers toward a sales funnel or toward an online shopping cart.
Contact Mobile Copywriter today to inquire about call-to-action content that increases online sales.