Website Copywriting Services Versus Hiring In-House

Website Copywriting Services

Updated 3/22/2024

Experienced copywriters provide content that generates brand awareness and sales for all types of businesses.

Whether a company offers local services or sells products around the world, a copywriter plays an important role within the content creation team.

Mobile Copywriter offers some insight toward hiring website copywriting services versus hiring in-house copywriters.

What is Copywriting?

Some people confuse the word copywriting with the process to obtain a copyright. 

Copywriting is performed by a professional copywriter who aims to attract attention and sales with words.

The latter term relates to the legal ownership of originally created works that are registered with the U.S. Copyright Office.

Website Copywriting Services 

Massive exposure is needed to grow an online business.

Business owners and sales professionals know that more prospects usually result in more conversions, as sales is a numbers game.

The same is true for online businesses. 

Companies that are highly visible online have a huge advantage over competitors who are ranked beyond the first page of Google, lack a social media presence or fail to embrace email marketing.

Small and large businesses can get found online faster with experienced website copywriting services.

Shown below are some of the most requested services:

  • Brochures
  • Email marketing letters
  • Blog posts
  • SEO copywriting services
  • Web page content

Professional website copywriting services often compete against cheap article writing services.

While there is rarely any comparison, business owners typically get what they pay for.

Experienced copywriters have performed the above services thousands of times versus freelancers with less than a year or two of experience. 

Therefore, cost should not be the only consideration when deciding to outsource a company’s creative marketing support.

Hiring an In-House Copywriter and Content Creators 

Entrepreneurs who are focused on sales and managing a business may need help with promotional copy, content writing and marketing services.

Deciding to hire a copywriter in-house and additional members for a professional content creation team is a valuable investment for any company.

However, the costs for in-house creatives is expensive for small and mid-sized businesses.

The salary for a copywriter with more than five years of experience could exceed $100,000.

An outlay of $60,000 or more for each additional member of a content team, such as a graphic designer, a copy editor, content writers, proofreaders, a videographer, content marketing professionals and a competitive benefits package will require a robust HR budget.

According to the U.S. Bureau of Labor Statistics, the mean hourly rate for writers was $39.00 per hour as of May 2021.

Although, writers earned mean annual wages of $81,120, writers in the top 25 and top 10 percentiles earned $101,080 and $133,580, respectively.

Additionally, employee turnover can decrease production and increase a company’s cost to train new hires.

Outsourcing Costs for Website Copywriting Services

The actual rates for freelance copywriters and agencies that provide website copywriting services will vary among creative firms.

Companies that spend many hours researching specific topics, competitors, keywords, SEO strategies, headlines, marketing ideas and finalizing the project with a solid call to action are likely to charge more money than creators who invest less time.

Freelance copywriters might charge $30 to $50 per hour or more.

Professional copywriting services often charge more than $75 per hour.

When considering the costs per item, an email marketing letter could cost more than $300, a sales page could cost $500 or more, a web page could cost $500 or more and the costs for a landing page could exceed $1,000.

Some website copywriting services offer monthly retainers that range from $500 for basic projects to $5,000 per month for customized projects.

The value of a copywriter’s experience and the amount of time invested to complete a project are usually the determining factors for copywriting rates.

Order Website Copywriting Services Online

Copywriting services are needed to compete against businesses online.

The return on investment outweighs display advertising and pay-per-click ads.

Reach out to discuss website copywriting services to dominates local markets.

Mobile Copywriter offers high-quality SEO copywriting services, direct response copywriting, email marketing services and website copywriting services for businesses in PA, CA, LA, GA, VA, WA, Green Bay and throughout the United States.     

Contact us today about affordable copywriting projects that lead to more revenue.

I Need Content

Website Content Strategies to Generate More Traffic and Internet Leads

Website Content Strategies

 

Website traffic is vigorously driven to properly optimized sites. It is important for small business owners to understand the power of search engine optimization. In many cases, when a consumer wants to obtain services, tips or solutions for a specific need, she will visit Google to search for the best results. Mobile Copywriter uses Internet marketing and website content strategies to help its clients sell more items online.

Generate More Traffic for A Small Business Website

An increase in website traffic could result in more inquiries and more revenues for a small business. However, building a website will not guarantee that a stampede of cash-throwing consumers will appear in record numbers that ultimately causes the site to crash. Many business owners are overly optimistic toward their initial online sales projections.

When reality kicks into gear, small business owners may realize that Google has placed the best 10 results for specific search terms on its first page of the organic search engine results. A website that does not appear on the first page of Google for targeted keywords will lose business to other companies.

No one will launch a website to purposely fail. However, without a favorable ranking in the search engines, a business will need to consistently spend money toward pay-per-click ads and display advertisements.

Ironically, many small business websites are barely able to generate enough Internet traffic to make a profit. As some of the largest retailers in the nation are closing hundreds of stores, small business owners are missing an opportunity to sell more products and services online. We use professional website content strategies to help small businesses increase their online sales.

Entrepreneurs can work with experienced copywriters to generate search engine optimized content that results in more website traffic and Internet leads. We offer a content marketing system that builds branding, website traffic and online sales for small business owners.

Contact Mobile Copywriter about ranking on Google with search engine optimized website content strategies.
 
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Hire SEO Company Online for Sales Leads

Hire SEO Company

 

Local Internet marketing services can increase exposure and website traffic for a small business. Companies that specialize in search engine optimization will use strategic methods to improve a website’s ranking online. Mobile Copywriter is best SEO company to hire for online support.

Why SEO Works for Local Businesses?

Search engine optimization is used to help a website obtain a higher ranking online. Using a variety of proven methods to attract search engine attention, an SEO copywriter can substantially increase website traffic. As online visibility improves for a local business, an entrepreneur may begin to notice that SEO works faster than standard content creation methods.

Hire SEO Company to Get Sales Leads Online

Let’s face it. Lead generation online is very difficult. Typically, a small business owner has two options to consider for compiling online leads. Local Internet advertising is a viable choice for companies with a large marketing budget. Through daily preset spending limits, a small business can gain Internet leads via display ads and pay-per-click campaigns. Conversely, a company that wants to consider low-cost methods to generate sales leads online can hire an SEO company for local Internet marketing help.

SEO Service for Article Writing and Content Marketing

Hiring an SEO company is a great idea for small business owners. An SEO company that works with experienced copywriters will be uniquely qualified to create and to market various types of content. Copywriters spend a lot of time studying the best ways to sell items online.

High-quality article writing that is paired with an amazing content marketing strategy will lead to more website traffic, Internet leads and online sales for local business owners. Entrepreneurs who decide to hire an SEO company online will have a huge advantage over local businesses that are unwilling to make an investment to increase their web-based earnings.

Contact Mobile Copywriter today to inquire about Internet marketing for local businesses and to hire SEO company professionals.
 
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Real Estate Marketing Ideas to Sell More Homes

Real Estate Marketing

Updated 10-5-2019

Professional real estate agents are typically motivated to sell more homes. Whether a real estate agent works with luxury homebuyers or with first time homebuyers, a solid Internet marketing strategy could lead to more home sales online. As the premier resource for real estate marketing ideas, Mobile Copywriter can help real estate agents sell more homes.

Attracting Real Estate Buyers Online

Many real estate agents believe that a great photo and an eloquent listing description is all that is needed to sell a home online. Some agents spend a fortune on local Internet advertising. Our research has shown that small business owners are attracted to low-cost promotional methods. Getting prospective buyers to visit a real estate website will be good for business. With our local Internet marketing help, real estate agents can exceed their annual sales goals.

Hire Copywriting Companies for Real Estate Agents

Real estate agents work very hard to ensure that home listings are properly marketed. Adding search engine optimized content to a real estate website can increase website traffic and online sales. Copywriting companies can create website content that results in fresh real estate leads.

Copywriters can update a real estate website or a blog to include rich content that motivates homebuyers to pick up the phone or to fill out a contact form.

Creative content starts the lead generation process for a real estate agent who wants to grow her business much faster.

Selling More Homes With Real Estate Marketing Ideas

Getting the word out about a stunning home listing is important for a commissioned real estate agent. Experienced copywriters will create a strategy to help real estate agents sell more homes. Real estate marketing ideas, such as web page articles, press releases and blog posts may be used to connect with prospective homebuyers. Our web-based promotional methods are designed to generate more home sales online.

Unique real estate marketing ideas are needed to stand out from nearby competitors. Home listings that feature a variety of property details and neighborhood demographics could generate targeted real estate leads and more online sales.

Contact Mobile Copywriter for the best real estate marketing ideas to reach home buyers before the competition gets an opportunity.

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