23 Free Digital Marketing Tools for Content Creators

Free Digital marketing Tools

Digital marketing services provide creative support for local, national and global businesses. With an experienced creative team, a company can improve its brand awareness and generate more sales online. Mobile Copywriter shares 23 free digital marketing tools for content creators in the U.S.

Free Digital Marketing Tools

Freelancers and corporate marketing departments use a variety of digital marketing tools to design unique images, videos and copy.

Content creators use the power of digital marketing technology to educate, entertain and inspire people online.

Check out 23 of the best digital marketing tools shown below.

  • Canva
  • Hubspot
  • Buffer
  • Google Trends
  • UberSuggest
  • BuzzSumo  
  • Google Keyword Planner
  • Hemingway
  • Sumo
  • WordPress
  • SendGrid
  • Grammarly
  • Link Explorer (MOZ)
  • Google My Business
  • Zoho CRM
  • Mailchimp
  • Screaming Frog SEO Spider
  • Google Docs
  • Trello
  • HotJar
  • Typeform
  • Google Search console
  • Medium

Create Content With Free Digital Marketing Tools

Small business owners and companies that need low-cost resources to build engagement with audiences online can use digital marketing tools for content creators.

The free versions mentioned above provide an economical way to market a business online.

However, most of the digital marketing tools offer premium features for a monthly fee.

Copywriters who create content for article writing services, blog posts, newsletters and for web pages will be able to design basic and advanced images.

For outreach, digital marketers can use free tools for email marketing and social media to build engagement with subscribers.

Google offers a variety of free tools that web developers or content creators can use to gain more website traffic and visibility online.

As a creative agency, Mobile Copywriter uses many of the digital marketing tools shown above.

Let us know about other high-quality digital marketing tools for content marketing professionals.

Reach out today to hire copywriters or to work with amazing content creators.

Contact Mobile Copywriter for more information. 

Mobile Copywriter for Remote Jobs Online 

Companies are struggling to hire experienced copywriters. Whether for in-house assignments, freelancing tasks or for contractual work, nearly every company needs creative people to help with branding and online sales. Professional service providers and entrepreneurs can rely on Mobile Copywriter to complete remote jobs online.

Mobile Copywriter

Building Reader Engagement 

Skilled copywriters can craft articles, blogs, web pages, brochures and landing pages that encourage people to keep reading.

Want to know why it’s important to build reader engagement?

When words are used to retain a person’s attention, the opportunities to create a sale can increase.

Search engine ranking signals are sent to Google for every second that a website visitor remains on the site.

Essentially, when people spend more time on a page for a specific keyword search, Google knows to keep that page at the top of its resources for other users who want similar information. 

Additionally, website visitors may share or bookmark web pages that provide contain helpful information.

Mobile Copywriter excels at building reader engagement for its clients who need remote copywriting support..

Outsourcing Remote Jobs and Freelance Assignments to Mobile Copywriter 

The typical time frame that it takes to screen, interview and run background checks to hire a copywriter full-time may be overwhelming for some companies.

With recent advancements in technology, remote jobs for copywriters are becoming more mainstream.

So, when freelance copywriting assignments arise, mortgage companies, Realtors, insurance agents, attorneys, business owners and Inc. 5000 Companies have hired Mobile Copywriter for high-quality copy and content work.

Our copywriting jobs online are completed to meet the highest corporate, legal and compliance standards.

Companies are outsourcing remote copywriting jobs to Mobile Copywriter because we have maintained a 5-Star Google rating for the past 10 years.

HR professionals can contact us today to expedite time sensitive copywriting jobs remotely.

Hiring SEO Copywriter to Get Found Online 

Search engine optimization improves a website’s visibility online.

If it is difficult for Google to precisely determine the relevance for specific web pages, it will be nearly impossible for a website to get ranked on the first page of Google.

Every business owner should want to get found online quickly.

For instance, when a search is performed for the best Mobile Copywriters USA or Copywriter York PA, we want people to quickly discover us on page one of Google.   

Hiring an SEO copywriter can lead to similar results for competitive business owners.

Instead of posting an ad for SEO copywriter jobs online, hiring managers can speak with us about the scope of specific assignments and the pay rate for senior copywriter jobs online.

Working With the Best Mobile Copywriter Online 

Recruiters and HR professionals can spend hundreds of hours searching for the best copywriters online.

Companies that post freelance copywriter jobs online for product descriptions or for blog writing services can place web-based orders that are completed by experienced content writers.

However, marketing teams that are focused on more leads and sales revenue should be working with the best copywriters online.

Remote Copywriting Jobs for Content Creators

Marketing agencies, recruiters and web development firms often hire content creators for remote copywriting jobs.

Many freelance writers are looking for work from home copywriting jobs without experience.

Therefore, places like Upwork, Glassdoor, ZipRecruiter and Indeed are highly visited by people who are looking for remote copywriting jobs online.

Hiring executives and recruiters can outsource contract assignments and long-term copywriting jobs to Mobile Copywriter.

Knowing that every remote copywriting job is handled with the same care as in-house assignments is

important for customers who are aiming to generate more leads and online sales.

So, what does a remote copywriter do?

Remote copywriters are tasked with creatively helping clients achieve their marketing goals.

A remote copywriter must care about quality content creation that speaks directly to web-based

readers and eloquently crafts words to move prospects toward a marketer’s sales funnel.

Copywriting assignments are completed externally versus within a client’s office.

Time-sensitive projects are generally sent to remote copywriters with a reputation for reliability.

For nearly 10 years, we have crafted marketing content that our clients adore.

Contact Mobile Copywriter today about urgent marketing assignments or to get more information about copywriting strategies that increase online conversions.

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Copywriting for Small Businesses With a Limited Budget

Small Business Copywriter – USA

Copywriting For Small Businesses

Updated 2/1/2024

Small business copywriting provides an affordable way to reach local prospects.

Whether you own an HVAC repair business or you sell popular games and electronics online, people must be able to find your website.

Mobile Copywriter increases inbound leads and sales for entrepreneurs with a limited budget via professional copywriting for small businesses.

How Does Copywriting for Small Businesses Help?

Small businesses are often outmuscled by larger competitors. 

Successful corporations can afford to hire six-figure marketing executives to roll out a variety of promotions.  

With a limited budget, a small business owner can hire a copywriter to get more attention. 

Copywriters use powerful words to encourage website visitors to take specific actions.

Building a larger audience could enable a small business to grow much faster. 

Through engagement with consumers, a small business can offer solutions and services that customers are searching to find.

After all, the goal of copywriting for small businesses is to increase brand awareness and sales.

Working with a small business copywriter is a great idea for marketers who are determined to succeed.

Do You Need to Hire a Copywriter?

If you have several hours per week to dedicate toward writing flawless marketing content that compels people to make online purchases, you might be okay without a small business copywriter.

However, if a limited amount of time or search engine optimized writing skills are preventing you from getting more inquiries, you need to hire a copywriter to remain competitive. 

Regardless of the niche, nearly every business could benefit from working with a professional copywriter.

With call to action content, a shopper might make an emotional decision to buy certain items.

Therefore, it’s wise to work with a small business copywriter who uses words to sell your items.

When consumers are easily able to use your tips and services, you may get more reviews and referrals.

Bottom-line, by hiring a copywriter for small businesses, your company can make more money and expand its customer base.

Copywriter for Entrepreneurs 

Typically, an entrepreneur understands everything there is to know about their business.

Entrepreneurs who have been in business for several years should be able to easily explain the benefits of certain products or services to a customer.

However, it is important to perform extensive research to find the right keywords to sell specific items.

As a copywriter for entrepreneurs, it is quite obvious that business owners need help with content writing that excites readers to take action or to make a purchase.

Whether a business is thriving or experiencing a slow period, a copywriter for entrepreneurs can focus on brand development, website visibility, media relations, search engine optimization and blog content.

Growing a Small Business With a Limited Budget 

Recruiting talented content creators could be difficult for a business with a limited budget.

Competitive keywords on Google and Facebook might also be too expensive.

SEO copywriting for small businesses with a limited budget offers a more affordable way to generate website traffic that builds brand awareness and attracts targeted leads. 

Copywriting services for small businesses can get the word out about certain offers fairly quickly.

Companies that are focused on immediate growth can reach out to Mobile Copywriter for prompt support.

Our affordable copywriting services for small businesses increase brand awareness and online sales.

Get a Sales Lift With a Small Business Copywriter

Want to increase your market share?

Small business copywriting services can pull sales from your nearby competitors.

As your brand, visibility and influence grows within the local area, your business will command more sales.

While you’re focused on closing local sales, a small business copywriter will craft compelling messages to encourage prospective customers to buy from your company.

Using a strategic method for marketing a small business can lead to greater success!

Small business copywriting support will magnify your marketing message.

Affordable Copywriting Services for Business Owners

As experienced business copywriters, we offer customized marketing solutions for local companies.

Copywriters who promote cheap content writing services are not always reliable.

Writing services with the lowest rates must rush to complete a high-volume of content.

Whereas, affordable copywriting services for business owners will allocate enough time for keyword research , content strategy and for thoroughly crafting engaging messages.

Mobile Copywriter offers professional small business copywriting support.

Get Small Business Copywriting Services Online

Outsourcing creative services, such as content marketing and copywriting services for small businesses can expedite the time that it takes to produce, edit and publish high-quality content online.

Marketing executives who need immediate support can rely on us to deliver every project on time.

With affordable small business copywriting services, local companies can compete against firms with larger marketing budgets.

When using our system that incorporates researched keywords with eloquently written content, SEO strategies and call to action signals, inbound leads seamlessly flow toward our clients’ websites.

Low-cost copywriting for small businesses makes sense for companies with a limited marketing budget.

Paid advertising is too expensive for some businesses.

A costly marketing campaign that produces a low return on investment might be devastating for a small business owner.

Small business copywriting services will empower local businesses to increase online sales.

Build Your Brand With a Small Business Copywriter

Copywriters use words to cleverly encourage customers to contact a local business.

Your business can grow faster with copy that drives more traffic, leads and sales to your website.

Getting the word out about your business can help you offer faster services for people who are searching online for immediate support.

Additionally, branding will help prospective customers identify your business.

Mobile Copywriter offers affordable copywriting services online for small business owners.

Copywriter Website Ideas for Small Businesses

Imagine the power of working with a copywriting agency versus getting ideas from a freelance copywriter website.

Knowledgeable copywriters with years of experience offer website ideas that increase revenue for small businesses.

The best copywriting services spend hours brainstorming to craft the perfect branding strategy for a small business.

With a proven marketing strategy, there’s unlimited potential for small business owners who want to earn more money.

In fact, the best copywriters for small businesses aim to rapidly increase online sales and brand awareness for local firms.

We specialize in copywriting for local businesses in the financial, real estate, mortgage, HVAC and service-oriented industries.

Best Small Business Copywriter to Increase Online Sales

Experienced small business copywriters create call to action content that drives more website traffic.

With increased traffic from motivated prospects, you’ll generate more leads and have opportunities to close more sales.

Getting more people into the top of your funnel should result in leads that are red hot.

Logically, it makes sense (more Traffic, more Leads and more Sales).

However, it takes a well rounded approach to generate the right type of leads.

And, a hot inbound marketing strategy will yield faster sales conversions versus long-winded cold calling methods.

We offer SEO copywriting for small businesses that builds brand awareness and genuine interest from targeted buyers.

Working with an experienced SEO copywriter for a small business who targets high-value keywords for services that you offer is highly recommended.

Contact Mobile Copywriter today about affordable content marketing packages, SEO blog writing packages and to discover how copywriters for small business can help your sales team.

Take the next step toward crushing your sales goals and adding thousands of dollars into your bank account each week.

Request info below.

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Website Copywriting Services Versus Hiring In-House

Website Copywriting Services

Experienced copywriters provide content that generates brand awareness and sales for all types of businesses. Whether a company offers local services or sells products around the world, a copywriter plays an important role within the content creation team. Mobile Copywriter offers some insight toward hiring website copywriting services versus hiring in-house copywriters.

What is Copywriting?

Some people confuse the word copywriting with the process to obtain a copyright. 

Copywriting is performed by a professional copywriter who aims to attract attention and sales with words. The latter term relates to the legal ownership of originally created works that are registered with the U.S. Copyright Office.

Website Copywriting Services 

Massive exposure is needed to grow an online business.

Business owners and sales professionals know that more prospects usually result in more conversions, as sales is a numbers game.

The same is true for online businesses. 

Companies that are highly visible online have a huge advantage over competitors who are ranked beyond the first page of Google, lack a social media presence or fail to embrace email marketing.

Small and large businesses can get found online faster with experienced website copywriting services.

Shown below are some of the most requested services:

  • Brochures
  • Email marketing letters
  • Blog posts
  • SEO copywriting services
  • Web page content

Professional website copywriting services often compete against cheap article writing services. While there is rarely any comparison, business owners typically get what they pay for.

Experienced copywriters have performed the above services thousands of times versus freelancers with less than a year or two of experience. 

Therefore, cost should not be the only consideration when deciding to outsource a company’s creative marketing support.

Hiring an In-House Copywriter and Content Creators 

Entrepreneurs who are focused on sales and managing a business may need help with promotional copy, content writing and marketing services.

Deciding to hire a copywriter in-house and additional members for a professional content creation team is a valuable investment for any company.

However, the costs for in-house creatives is expensive for small and mid-sized businesses.

The salary for a copywriter with more than five years of experience could exceed $100,000.

An outlay of $60,000 or more for each additional member of a content team, such as a graphic designer, a copy editor, content writers, proofreaders, a videographer, content marketing professionals and a competitive benefits package will require a robust HR budget.

According to the U.S. Bureau of Labor Statistics, the mean hourly rate for writers was $39.00 per hour as of May 2021. Although, writers earned mean annual wages of $81,120, writers in the top 25 and top 10 percentiles earned $101,080 and $133,580, respectively.

Additionally, employee turnover can decrease production and increase a company’s cost to train new hires.

Outsourcing Costs for Website Copywriting Services

The actual rates for freelance copywriters and agencies that provide website copywriting services will vary among creative firms.

Companies that spend many hours researching specific topics, competitors, keywords, SEO strategies, headlines, marketing ideas and finalizing the project with a solid call to action are likely to charge more money than creators who invest less time.

Freelance copywriters might charge $30 to $50 per hour or more.

Professional copywriting services often charge more than $75 per hour.

When considering the costs per item, an email marketing letter could cost more than $300, a sales page could cost $500 or more, a web page could cost $500 or more and the costs for a landing page could exceed $1,000.

Some website copywriting services offer monthly retainers that range from $500 for basic projects to $5,000 per month for customized projects.

The value of a copywriter’s experience and the amount of time invested to complete a project are usually the determining factors for copywriting rates.

Mobile Copywriter offers high-quality SEO copywriting services, direct response copywriting, email marketing services and website copywriting services for businesses in PA, CA, LA, GA, VA, WA, Green Bay and throughout the United States.     

Contact us today about affordable copywriting projects that lead to more revenue.

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Generate Leads Online: Tips for Mortgage Brokers to Close More Loans – Post #460

Generate Leads Online To Grow Mortgage Business.

Consumers should know that mortgage brokers provide personalized service. An excellent banker will offer great service, too. But, as you are aware, a mortgage broker is compensated for shopping the marketplace to find competitive rates.

When a consumer understands that a bank has a limited amount of products and fewer mortgage interest rates than a broker has to compare, you should never have an empty pipeline. Mobile Copywriter uses the best content marketing strategies and search engine optimization tips for mortgage brokers to generate leads online.

Why Should You Generate Leads Online?

Generate Leads Online With Digital Marketing Strategies.

With a robust digital marketing strategy, you can generate free mortgage leads online. When you begin to receive free Internet leads, your profit per loan will skyrocket.

Many small and mid-sized mortgage brokerage firms will make the mistake of trying to create user-generated materials (their own) to compete against lenders who spend millions of dollars each month to leap over the competition.

Shopping for a mortgage loan is a big deal for borrowers who need money to buy a home or to refinance. While some borrowers might look to Reddit, Facebook or Twitter to ask their social media contacts about getting the best mortgage rates online, most people will perform a Google search to find local lending professionals.

Ranking on Google for high-value keywords in your market area is imperative to closing more loans. You should generate leads online because it’s where the vast majority of your prospective borrowers will begin their search for a home loan.

Are the Best Mortgage Rates From a Bank or a Mortgage Broker?

Best Mortgage Rates From A Bank Or Mortgage Broker?

Bankers use an array of marketing collateral to keep their customers informed, such as brochures, flyers and banner displays within a branch. Even with higher rates than a broker might have to offer, a banker may be able to encourage a borrower to apply for a mortgage loan.

Although, brokers can deliver a ton of value by simply educating consumers about a variety of lending options. The key is to engage and to build trust with prospective borrowers before a banker does.  

It is wise to explain to a borrower that every bank can set its rate for a 30-year fixed-rate mortgage. However, the consumer must also understand that it could take a considerable amount of time to find and to research hundreds of lenders to locate the best mortgage interest rates online.

Once a consumer understands how difficult it is to view every available loan option, your job as a mortgage broker is to eliminate the consumer’s pain points. In fact, when a consumer knows that most bankers are issuing retail rates and that you are shopping nationwide to obtain the best wholesale rates for their needs, you will generate more leads and close more mortgage loans online.

Grow Mortgage Business With Inbound Leads

Grow Mortgage Business With Free Inbound Leads.

As your brand and your influence grows online, you can attract more borrowers toward your mortgage website. Using the best digital marketing strategies for mortgage brokers, you can generate free Internet leads.

When borrowers are looking for home loans on Google, mortgage websites that are properly search engine optimized will generate the most local Internet leads.

SEO mortgage marketing strategies are ideal for growing a lending business that dominates local competitors.

Working with SEO copywriters who improve search engine rankings online is the surest path to get found on Google. As targeted website traffic increases for your business, you will get more inbound mortgage leads.

Contact Mobile Copywriter today for mortgage marketing ideas to take your company to the next level.

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19 Ways to Increase Online Sales in 2019

Online Sales Tips for 2019

Create a Plan for Internet Marketing Success 

Building a website that generates a lot of traffic is an entrepreneurial dream. Getting a fantastic traffic-to-sales conversion ratio would be great, too. In order to make it happen, a reliable marketing strategy is needed to increase online sales in 2019.

When a larger market share is desired, a business owner will need a plan that encourages website visitors to make an online purchase.

With an Internet marketing strategy in place, an entrepreneur will have opportunities to cultivate relationships that lead to more online sales versus a website owner who favors a transactional sales method.

Keep in mind that savvy shoppers are probably going to visit several websites before deciding to buy a product or to order local services.Therefore, we have provided a helpful list of 19 ways to increase online sales in 2019.

  1. Update “About Us” Page – A confident business owner will have plenty to say about the quality of his services. Prospective buyers are looking for trusted resources prior to risking money via the Internet. An “About Us” page that reflects quality, experience and credibility could greatly influence a buyer’s purchasing decision.
  2. Add Fresh Website Content – It’s a huge mistake to create website content that does not receive frequent updates. When a website visitor returns to find the same content month-after-month, she may begin to look elsewhere to find fresh website content. Search engines, such as Google and Bing are always crawling the web to locate high-quality content that will benefit online users. Stale content is similar to yesterday’s news. Therefore, maintaining fresh website content is essential toward building a stronger engagement with visitors.
  3. Publish Scheduled Blog Posts – Many of the most authoritative websites will publish multiple articles per day. However, a business owner can remain connected with his audience by simply publishing at least one blog post per week. Blogging is an excellent way to attract new customers to a local business.
  4. Get a Website – Recent estimates indicate that many businesses do not have a website. According to a CNBC survey, nearly half of all businesses within the United States are operating without a website. While some entrepreneurs are making daily sales via alternative platforms, social media networks and ecommerce sites, a company-owned website is recommended for building long-term brand awareness. Additionally, in 2019 and beyond, entrepreneurs need to acquire a mobile website to maximize their opportunities with online shoppers.
  5. Accept Online Payments – An entrepreneur who plans to increase online sales needs a seamless way to securely process credit card and debit card payments.A secured payment platform that displays “HTTPS” at the far left of the web browser indicates that a web page is secured. This gives consumers confidence to enter personal and financial details.
  6. Build an Email List – Building and nurturing an email list is a very valuable way to stay connected with prospective customers. An email list is among the best resources and the fastest methods that an entrepreneur can use toward scaling a business.
  7. Increase Page Speed – Google delivers fast search engine results. Therefore, web pages that take too long to load will be omitted from its first page search engine results. Visit Page Speed Insights to run a page speed test.
  8. Promote Items on Social Media – While Facebook, Twitter, Pinterest and Instagram offer advertising services, users can share posts that highlight various products and services. Currently, social media posts are free, which enables marketers to enjoy no-cost promotions. Although, a sparse amount of promotional posts are recommended to prevent being viewed as a spammer.
  9. Display Customer Reviews – Buyers will make purchases more frequently with trusted businesses. Reading online reviews from previous buyers can encourage a new customer to make a purchase.
  10. Respond to Inquiries Promptly – Prior to making an online purchase, a customer might have a question. Merchants who follow up quickly may be able to answer any questions or concerns, before a customer changes her mind or visits another online store.
  11. Get Found Online – Visibility on Google, Yahoo and Bing are essential to generating more online sales. If your website does not appear near the top of the search engine results for popular keywords, buyers are likely to make a purchase from a company that is shown on Google’s search engine results page (SERPs).
  12. Increase Brand Awareness – A creative marketing strategy may be used to help customers recognize your business more often. An identifiable logo, images, colors or a slogan could help consumers remember your brand. For instance, if you performed a Google search for basketball shoes and you were not familiar with the top two search engine results, but Nike was the third result, you might click onto Nike’s page link because you recognize and trust the brand
  13. Improve SEO – Search engine optimization aims to help a website increase its organic visibility. When a user performs a web-based search, she will notice that web pages with paid advertisements and web pages without ads appear on the first page of Google’s SERPs. The web pages with advertisements are promoted by Google and billed to the web page marketer when a link is clicked by a web page visitor. As you improve SEO, your website benefits from organic page rank increases that are free of promotional ads. Ranking on the first page of Google without having to incur hefty advertising costs can save a business a bundle of cash.
  14. Run Online Ads – Regardless of certain superficial claims that are made by search engine optimization specialists, SEO takes several months or longer to realize some noticeable results. A paid online marketing strategy via Google or Facebook could enable your ads to appear today.
  15. Offer Discounted Products or Services – Giving consumers an opportunity to save money on desirable items could certainly improve the probability that you will increase online sales in 2019. Why! Because, consumers love deals that are irresistible.
  16. Use Lead Magnets – A large percentage of online shoppers are unlikely to make a purchase on an initial visit to your website. Some of the visitors may never return to your website. A lead magnet, such as a free eBook or a newsletter will require the visitor to enter his email address. Thereafter, you can stay in touch with email content that strengthens your brand and your trust with the consumer.
  17. Set up Retargeting Services – By using codes or pixels that appear on your website, you can send promotional ads from Google, Facebook and other marketing services to visitors who previously landed on one or more of your web pages. As a user is searching for specific items online, your ads may continuously appear for certain search results. This approach can also improve your brand awareness with prospective buyers.
  18. Add a Chatbot – When a consumer lands on your web page, a chatbot can deliver automated responses for a user’s inquiries. Perhaps, the customer has a question about the size or color of a specific item that a chatbot can quickly answer. An expeditious customer service process frequently increases online sales.
  19. Create a Call-to-Action – While some users are constantly perusing the web to burn some time, buyers who are considering certain items to purchase might land on your website today. Encouraging a buyer to purchase an item now or to contact you right now for more information will trigger some impulsive actions. Simply asking for the sale or demonstrating a willingness to provide more value if necessary could help you grow your business in 2019.

Mobile Copywriter provides content marketing, SEO, blog posts and web page content to help companies get found online via Google search engine results.

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What is Mobile Marketing for Local Business? Post #456

Mobile Marketing For Local Business

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks.  As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

Use the blue button below to request help from the best mobile marketing company.

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Discover SEO Tips to Successfully Increase Website Traffic – Post #455

Increase Website Traffic

Learning to increase website visibility is a valuable skill.

However, entrepreneurs are generally stretched too thin to put in additional hours toward mastering the craft.

SEO tips from Mobile Copywriter provide immediate benefits to help influence a website’s traffic.

What are the Benefits of Search Engine Optimization?

Essentially, SEO provides a compass for Google and for Bing to find content within a website that a user is seeking to discover.

Website owners who understand the power of this concept will have opportunities to take immediate actions — before the competition does.

Ranking number one on Google has benefits.

First, when millions of online users are able to see a website at the top of the search results for certain keywords, brand recognition for the website or company substantially improves.

Second, a website that is ranked number one by Google will typically receive more traffic than the other search results shown on the page.

Third, more traffic usually leads to more revenue.

A business that is dedicated to providing value for its customers should strive to get found online by nearby customers.

Therefore, a vibrant local SEO strategy will help a company get the word out to prospective buyers within the marketplace.

Increase Website SEO

While improving SEO is much easier said than done, small business owners can discover SEO tips that eliminate a lot of wasteful actions.

However, with some subtle adjustments and a lot of relative content, it is possible to generate greater levels of visibility online and more website traffic.

Shown below are several SEO tips to help increase visibility for a new website or for an aged website.

SEO Tips

SEO Tip #1. Use original content — exclusively.

SEO Tip #2. Exclude information that is not relative to the title of the page.

SEO Tip #3. Link to internal web pages with similar content.

SEO Tip #4. Create a keyword density of 2 percent or less.

SEO Tip #5. Insert images and videos to improve the user experience for website visitors.

SEO

Hundreds of SEO tips are used by experts to increase website traffic.

However, with a focus on quality website content, a small business can experience a huge lift in the search engine rankings.

Mobile Copywriter helps business owners with affordable Internet marketing solutions that generate free leads and increases online sales.

Contact us today about implementing content marketing strategies to get found online.

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Mortgage Marketing – Post #452

Lending professionals will thrive with branding that resonates with local home buyers and borrowers who want to refinance. However, mortgage lenders and brokers are often competing to originate loans from the same group of prospective borrowers. Mobile Copywriter provides a definitive overview of the best mortgage marketing strategies.

Becoming known as a reputable resource for government, conventional and alternative lending programs can establish a local mortgage company as the go-to resource for buying or refinancing a home.

Our mortgage marketing strategies are helping brokers and lenders build more engagement with prospective borrowers.

Using content creation methods that are designed to gain search engine visibility and to increase website traffic, we help our clients save money by avoiding “hit or miss” advertising methods.  

Mortgage Marketing

Targeted Marketing Strategies

Instead of recommending massive mailing campaigns or expensive forms of online advertising, we educate our clients on the benefits of content marketing.

When lenders are consistently providing valuable information and resources for borrowers who are in the market for specific services, the opportunities to write more home loans will naturally increase.

Therefore, instead of hoping that buyers are tricked into clicking onto an advertisement just to generate mortgage Internet leads, targeted marketing strategies provide a win-win for lending professionals who truly want to obtain clients for life.

Using a variety of services, such as web content writing for mortgage companies, authoritative blog posts, social media networking and press releases, our clients who are too busy to complete similar tasks are able to receive targeted Internet leads.

Mortgage SEO

Search engine optimization is often viewed as some sort of mysterious art form that has lost its appeal in the world of online marketing.

The confusion typically stems from entrepreneurs who are largely unaware of the benefits of SEO. Perhaps, a small business owner hired an SEO specialist to get a website ranked on the first page of Google, but the process failed.

As the top ranked SEO copywriter for mortgage companies (go ahead and Google it for confirmation), we only use the most reputable online marketing strategies to help improve a website’s natural search engine rankings. The practice is commonly referred to as “White Hat” SEO techniques, which are highly recommended to avoid search engine penalties from Google or Bing.

When properly performed, mortgage SEO will increase the opportunities for a local website to get found online. Although, mortgage marketing managers and loan officers should know that it takes time to rank a blog or a website on the first page of Google for highly desirable terms.

Certain keyword phrases that are deemed as low-hanging fruit might be easier to rank online. But, it could take six months to a year for competitive terms to achieve favorable search engine rankings.

Sure, we have gotten many pages to appear at the top of Google in just a few weeks, however, we do not make the types of guarantees that causes people to lose trust in legitimate SEO techniques.

Mortgage SEO

SEO Copywriting Gets Mortgage Marketing Results

Hiring an SEO copywriter is a great way to maximize a mortgage company’s marketing budget.

Here’s why!

Mortgage professionals are generally too busy to create enough content to consistently feed their pipeline, to remain up-to-date on SEO advancements or to perform A/B tests to gauge what’s working versus what is not.

Our mortgage marketing packages provide weekly blog posts, daily social media actions and periodic press releases. Instead of hiring three or more experienced creative specialists who would expect salaries and benefits of at least $60,000 each (copywriter, social media pro, content writer, editor, digital marketing expert), lending professionals can outsource the tasks to a professional SEO copywriting service.

Submitting informative and concise blog posts will improve the chances that readers will opt-in for certain offers or visit the website again to view future topics of discussion.

In addition to providing stellar search engine optimized web content, copywriters are also known for creating priceless call-to-action materials.

We provide the ultimate combination of services for effective mortgage marketing that builds brand awareness, website traffic, reader engagement, Internet leads and more closed loans.

Connect with us today about obtaining targeted mortgage leads from borrowers who are searching online for local lending services.

Increase Traffic

Mortgage Website Traffic

Similar to other types of sales, mortgage lending is largely a numbers game. For instance, a mortgage company that gets 1,000 monthly website visitors versus a company that gets 10,000 monthly website visitors will receive far less mortgage leads.

Sure, the traffic sources are vital to generating quality Internet leads. However, companies that are focused on generating organic website traffic via Google’s search engine results will not have to spend thousands of dollars each month on Facebook ads.

Content creation is an excellent way to increase mortgage website traffic for a local broker or for a regional lender.

Competitive mortgage lenders and brokers can work with SEO copywriters to create call-to-action content that encourages website visitors to apply for a home loan or to return to the website for additional information.

So, what types of content will generate free Internet leads for a mortgage website?

  • Home buying tips
  • Debt consolidation
  • Credit improvement
  • Financing programs
  • Pre-qualifying
  • Saving money
  • Benefits of homeownership
  • Reasons to hire a professional
  • Local community involvement

Content Marketing Strategies for a Mortgage Company

The days of creating a piece of content to never touch again are gone, as the Internet provides an expressway for smart marketing professionals to reach a massive amount of folks with content curation strategies.

Shown below are some of the best ways to share content via digital marketing methods.

  • Web page content
  • Blog posts
  • Videos
  • Podcast
  • Newsletters
  • Press releases
  • Social media

Web Page Content – Visitors rarely land on a mortgage website by accident. When a prospective borrower clicks onto a mortgage website, he is generally seeking information about buying a house or refinancing his current home loan.

With content that references some of the topics mentioned above, a new website visitor may take some time to check out some useful tips. Ideally, the prospective borrower will bookmark the website for a future visit.

Ironically, many mortgage company websites are rarely updated. Therefore, when a prospective borrower returns to a previously visited website for more info, she is likely to go to other mortgage websites that consistently provide fresh web page content.

Blog Posts – While potential borrowers are unlikely to frequently check out a mortgage company’s “About Us” page or its “Services” page, a high number of repeat visits may be made to view helpful blog posts.

As an unbeatable method to stay connected with prospective borrowers, blogging is an excellent way to build a subscriber base that gets a notification when a new blog post is published.

When a mortgage company can retain a borrower’s attention by drawing them toward a branded mortgage website several times a month, a greater level of trust will exist to move the relationship forward. The probability is extremely high for a trusted mortgage lender to receive a phone call when the borrower is ready to apply for a home loan.

Videos – Since a large percentage of consumers love to watch visual content that enables them to follow along, live video presentations and recorded videos are used to cover a wide variety of topics.

In 2018, and beyond, video marketing is projected to become the preferred method for building an audience of raving fans. Viewers can easily subscribe to their favorite channels, and receive a notification when a new video is published.

Podcasts – As a digital audio file, subscribers can listen to recorded topics of interest. According to Search Engine Land, podcasts may be used to build credibility, authority and search engine rankings.   

Newsletters – Monthly or quarterly newsletters may be used to provide a variety of details that readers might find useful.

Press Releases – a mortgage company can hire a copywriter to create informative press releases. While a press release is not a mortgage marketing method that improves SEO, the opportunity for social sharing, media attention and brand awareness makes this a viable way to get the word out about major announcements or upcoming events.   

Social Media – Today’s mortgage marketing professionals are aware of the power of social media networking. It provides an excellent forum to educate, entertain and inform a community of followers about a variety of topics.

Many reciprocal benefits are realized via social media, as helpful tips and services may be received from a variety of followers. Social media networks, such as Facebook, Twitter, LinkedIn, Google+ and Pinterest are excellent platforms for mortgage firms.

Generate Free Mortgage Marketing Leads

Mortgage brokers and small mortgage companies often discover that lead generation is very expensive. Some of the largest mortgage companies in the country are spending millions of dollars each month toward paid advertising that makes it difficult for local mortgage firms to compete.

However, our promotional strategies are helping local originators generate free mortgage leads. Therefore, without a huge budget for pay-per-click leads, display ads, social media advertising, direct mailing costs or telemarketing campaigns, we help our clients dominate their markets for local Internet leads.

Our 7-Step Process for Content Marketing Success helps brokers and lenders obtain exclusive leads for purchase, refinance and for reverse mortgage loans.

Hire Copywriters for Call-to-Action Mortgage Marketing Strategies

While every company hopes that each website visitor will complete an online application for a mortgage loan, the reality is quite different.

A borrower might review three or more websites before selecting a mortgage company to work with.

Companies that provide an enormous amount of value will probably notice that a fair amount of repeat visitors have returned to their websites. Although, it’s actionable types of content that moves the prospect toward becoming a customer.

Mortgage brokers and sale managers can hire copywriters to create content marketing strategies that motivate website visitors to pick up the phone or to submit their contact information via a contact form.

Purchase Mortgage Lead

Content Marketing Costs for a Mortgage Company

So, how much money should a mortgage company spend per month for content marketing? The actual answer will vary according to the number of loan originators that a company employs and the company’s average conversion-to-leads ratio.

Affordable content writing services for mortgage companies are worth their weight in gold — regardless of price.

Why? Because ranking on the first page of Google for highly desirable keywords will  enable a mortgage company to get more Internet leads than companies that are shown on page two or beyond.  

Cheap article writing services and content marketing services might charge $50 per article or $200 per month, while professional article writing services might charge $200 per search engine optimized article or $1,000 per month.

Like everything else, the supply and demand for high-quality content writing that generates website traffic and Internet leads will cost more than generic information that is quickly produced.

Here is why the costs for an exceptional content marketing system for mortgage companies is a no-brainer.

Using an average loan amount of $200,000, a mortgage company would gross $3,000 with a loan origination fee of one and a half points.

Mortgage companies with content marketing costs of $1,000 per month would recoup their costs with just one loan per quarter.

Ideally, a local mortgage company that generates daily Internet leads via digital marketing could easily close 4 or more loans per month to realize an ROI that is more than 10 times the cost of content creation and marketing services.

Increasing Brand Awareness for a Local Mortgage Company

In an age where consumers are using their smartphone and laptops to search for everything online, mortgage companies need to have a strong local presence to compete against larger lenders.

Consumers know that Google has displayed the websites with the most authoritative content at the top of their local search engine results pages.

Frequently appearing on the first page of Google, in social media and in press releases are excellent ways to build trust and brand recognition with local customers.  

Mortgage companies can get the word out about a new office or recent developments by hiring experienced copywriters for increasing brand awareness.

Considerations

Storytelling that shares bite-sized chunks of information may be used to provide an endless amount value for readers who initially land on a website via a specific keyword search, such as “Copywriter PA” or “Copywriter Mortgage Content.”

We help mortgage companies that are eager to close more FHA, conventional, VA, USDA and reverse mortgage loans.

Contact Mobile Copywriter for mortgage website content that dominates local search engine results.   

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SEO Web Writer for Small Businesses – Post #422

SEO Web Writer

 

Launching a small business website could lead to more user engagement and online sales. Whether a company is just starting out or trying to expand, it is essential to get found online. An SEO web writer for small businesses can recommend the best strategies for increasing website visibility.

What is SEO?

Search engine optimization is a strategic method to get a website found online when users are looking for specific items. A variety of SEO tactics may be used to improve a website’s visibility. SEO is the best way for a small business to compete against other local competitors.

Advantages of Working With an SEO Web Writer

Copywriters and freelance writers provide website content for various types of small businesses, such as web design firms, real estate agents, mortgage companies and for insurance agents. An SEO web writer for small businesses creates search engine optimized content to generate more website traffic and local leads. Using high-quality SEO article writing services can enable a company to get found online for specific keywords, such as legal services, HVAC repairs, local plumbers or auto insurance rates.

SEO Web Writer Services

An entrepreneur might need to connect with customers who are within close proximity of a local store. Speaking with a professional SEO web writer is the best way to learn about the benefits for specific services. An SEO web writer for small businesses can create web page content, blog posts, newsletters, press releases and other documents.

Hiring an SEO Web Writer for Small Businesses

Getting started with an SEO web writer for small businesses could enable a local company to build trust with prospective customers. Most SEO web writers are available for hire via the Internet. The costs for SEO writing are generally higher than the standard freelance writing rates. The additional costs for SEO web writing may be recouped through higher website rankings and targeted Internet leads.

Contact Mobile Copywriter for Internet marketing help and to get found online.
 
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