Updated 8/08/2022
Closing more home loans will increase your income and your confidence. However, it is best to remember that you are only as good as your last closed mortgage loan. Meaning, temporary success should not result in you resting on your laurels. Using the best mortgage marketing ideas can help you work smarter versus working harder.
Try Several Marketing Ideas to Get Daily Internet Leads
As a professional mortgage originator, a home buyer will expect a lot of support from you. Unless you operate on a referral-only basis, you can try the best mortgage marketing ideas to improve your branding. For instance, home buyers and real estate agents are generally looking to work with a dependable mortgage loan officer. Using a variety of marketing assets to highlight your reliability, availability and your responsiveness could enable you to get a few new loans each month.
Shown below are some of the best mortgage marketing ideas:
- Email marketing
- Monthly newsletters
- Weekly blogging
- Social media
- Press releases
- Loan officer website
- Trade show presentations
Using various mortgage marketing ideas is recommended versus trying to maintain a full pipeline with a slingshot approach. Branding a loan officer website to include several of the ideas above could result in an abundance of local Internet leads.
Email Marketing- as an effective medium for reaching consumers, email marketing provides an easy way to stay in touch with existing customers. Email marketing is also used to build engagement with new subscribers. Additionally, statistics reflect an ROI of $36 for every $1 spent toward email marketing.
Monthly Newsletters- Mortgage companies that send monthly newsletters can mention new lending programs or special promotions to borrowers who look forward to learning about recent updates.
Weekly Blogging- Internet leads may be generated with weekly blog posts. Brokers and lenders may discover that frequent blogging is among the best mortgage marketing ideas.
When borrowers read blogs that are informative or entertaining, future visits to a mortgage company’s website are likely to occur.
Essentially, blogs are great for building brand awareness and website traffic.
Mobile Copywriter offers affordable weekly blogging packages for mortgage companies and for small business owners.
Social Media- Social media platforms are ideal for mortgage companies.
People typically follow and communicate with companies that provide helpful or interesting information.
By learning more about its followers, a mortgage company can create social media content that appeals its audience.
Offering free networking resources online, social media platforms, such as Facebook, LinkedIn, Instagram, Twitter, Pinterest and TicTok are ideal for mortgage marketing success.
Press Releases- When a major announcement or a new hire merits media attention, press releases are perfect for reaching large audiences.
The details within a press release may be shared within blog posts, email letters, monthly newsletters and with social media followers.
Loan Officer Website- A personal website is one of the best mortgage marketing tools for a loan officer.
A loan officer website enables a new and previous borrowers to keep in touch.
With a custom loan officer website, a change of employment will not result in lost connections with loyal borrowers.
Trade Show Presentations- Public venues offer an opportunity to meet and greet potential customers and referral sources.
In face-to-face settings, marketers can distribute business cards, brochures, cups, mugs, magnets and other promotional items.
Best Mortgage Marketing Ideas to Generate Local Home Buyer Leads
If the bulk of your business is made up of purchase transactions, you can obtain more sales with targeted home buyer leads. With a robust marketing strategy, you can generate leads for first time home buyers, luxury home buyers or for new home buyers. Exceptional marketing ideas for local home buyer leads could enable a loan originator to get free Internet leads.
Mobile Copywriter helps its clients soar above the competition!
As copywriting specialists for mortgage companies, real estate agencies, insurance companies and for small business owners, we provide outstanding lead generation support.
Contact Mobile Copywriter for affordable ways to increase website traffic and online sales.
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