Content Mortgage Blog

Copywriting and Internet Marketing Services for Mortgage Companies

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Mortgage Companies

Updated July 10, 2023

Mortgage companies need a regular supply of fresh leads to consistently originate enough home loans. Working with high-quality mortgage leads can result in more closed transactions. Mobile Copywriter provides Internet marketing services for mortgage companies, insurance companies and for small business owners.

Why Mortgage Companies Need Marketing Help?

Marketing enables many companies to stay in touch with their current customer base.

Mortgage companies will occasionally send a generic blog post or postcards to previous customers.

However, the typical process to acquire new customers is one of the greatest challenges for loan officers and for mortgage advisers.

In previous years, a mortgage professional could visit a local real estate office with a box of donuts to get a conversation started with any real estate agents who would listen.

Modern technology has enabled real estate agents to work from home offices and from remote locations.

Therefore, connecting with a real estate professional without an appointment is a lot more difficult.

For many years, mortgage companies were able to profitably send printed materials, such as flyers, postcards, brochures and newsletters.

However, with the increase in postage costs and the ability for consumers to access financial products online, mortgage companies need content marketing help that motivates consumers to inquire about specific services.

Consumers are largely encouraged to shop online for the best mortgage rates and terms.

Loan originators who work at firms that post high-quality content marketing materials should maintain an abundance of leads and a full pipeline of business.

A mortgage copywriter can create content that keeps consumers engaged via a blog, website content and press releases.

Readers who are frequently returning to a blog or a website might decide to place a phone call for a home mortgage loan.

We provide authoritative mortgage content that gains recognition from Google, Yahoo and Bing.

Custom Content for Mortgage Companies

A lot of mortgage companies rely upon cheap article writing services to create syndicated content that gets used by many of their competitors.

Most mortgage companies that use syndicated content will simply add their name, phone number, website address and their email address to content that is being used by thousands of competing mortgage businesses.

Search engines are largely unable to rank a mortgage company above competing firms that are essentially using the same content.

In fact, Google will penalize a mortgage website and other business websites that display duplicate content.

We create custom content that will obtain favorable rankings in the search engines.

Consumers who frequently read similar content from various banks and financial companies will not have a reason to initiate a phone call to a specific firm for a mortgage loan.

Our custom content creation for mortgage companies provides a unique approach that readers and search engines love.

Custom content for mortgage businesses can compel website visitors to take action.

Copywriters use creative ideas to develop mortgage marketing strategies for lead generation.

Internet Marketing Services and Lead Generation for Mortgage Companies

For the past few years, Mobile Copywriter has been top-ranked by Google as the copywriter for mortgage Internet leads.

Due to our high-quality content, we also appear on Google’s first page as a content writer for mortgage companies, writer for reverse mortgage leads, mortgage blog writer and for dozens of additional keyword phrases.

Contact Mobile Copywriter for custom content creation and to inquire about Internet marketing help for mortgage companies.

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Generate Mortgage Leads With Unique Website Content

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Unique Website Content

 

Website content may be created to inform homebuyers about low rate mortgage loans. Whether you are a mortgage banker or a mortgage broker, you need to replenish your pipeline each month with quality loan applicants. Mobile Copywriter helps mortgage professionals generate mortgage leads via the Internet.

Why Generate Mortgage Internet Leads?

For starters, mortgage Internet leads are easier to generate than other forms of leads. Beyond repeat business and leads from your referral sources, you can create a system that produces daily Internet leads. The profit margins realized for targeted Internet leads become a no-brainer for mortgage advisers who plan to work smarter versus harder.

Get More Inbound Mortgage Leads With Unique Website Content

Unique website content will differentiate you from the syndicated materials that are shared among thousands of mortgage professionals. A large percentage of mortgage companies fail to update their blogs or websites. However, the vast majority of mortgage advisers who are updating their websites and blogs are using content that requires them to essentially copy and paste the materials that appear on thousands of competing sites.

If you are regularly adding content to a website that requires you to simply customize the information with your name, address, phone number and website details, you may be saving time, but you are wasting money.

Without Unique Website Content You Might Encounter Penalties From Google

Your website may never rank on the first page of Google if you are not using original website content. This is true for independent mortgage advisers and for mortgage professionals who operate in a net branch environment. Think about content that appears on your website and dozens of other mortgage websites, as well. Google only provides 10 organic search results on each of its pages. If the content is the same on 50 different websites, what would make Google place your website within its first 10 search engine results?

Avoid Buying Cheap Content to Generate Mortgage Internet Leads

In every business there are scavengers. However, you can operate a clean and an efficient lending business. The adage that you get what you are willing to pay for is quite true. Buying cheap Internet leads or leads that are sold to four or more companies will probably lead you to increased levels of frustration.

Mobile Copywriter helps mortgage professionals generate targeted Internet leads for purchase money loans, refinancing and for reverse mortgage leads. If you are ready to stop buying cheap content, you are encouraged to contact us today about generating unique website content for mortgage Internet leads.