Generate Mortgage Leads While Mortgage Rates Are Low

Mortgage Rates

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

  • Lower overall costs (rate & price combination)
  • Excellent customer service
  • Solid customer reviews
  • Local office presence
  • Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects. 

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

Contact us today to inquire about growing a mortgage business online that builds trust with local prospects.

I Need Content

.

.

SEO Service Generates Exclusive Mortgage Leads

Exclusive Mortgage Leads

2/20/2024

Home buyers are using Google to search for affordable mortgage loans, which presents an outstanding opportunity to generate exclusive mortgage leads.

Brokers and lenders who appear on page one toward the top portion of Google’s search engine results page will receive phone calls before mortgage companies that appear beyond the first page of the SERPs.

With SEO services from Mobile Copywriter, lending professionals can generate exclusive mortgage leads for free.

Why Hire an SEO Service for the Best Exclusive Mortgage Leads?

Exclusive mortgage leads that are purchased online are often very costly.

Many lead generation companies sell purchase money leads and home refinance leads to multiple buyers.

Knowing that four or more mortgage loan officers might be calling the same borrower is discouraging.

Since lead generation companies can always resell a list of names, it is wise to develop an inbound marketing strategy.

When web page content is properly search engine optimized to attract website traffic and targeted results, lending professionals will generate exclusive mortgage leads for free.

Mortgage companies with less than 10 employees often attempt to create content in-house just to save a few dollars each month.

What a huge mistake!

There are national mortgage lenders with enormous advertising budgets that might feature a stagecoach or a rocket on televised commercials to build a connection with borrowers and to increase brand awareness.

Therefore, competitive mortgage companies must implement an aggressive marketing strategy to go up against firms that are approaching a 500 million dollar promotional budget.   

SEO services for a mortgage company can level the playing field.

Forget about the costs!

When a broker or a lender can hire an SEO copywriter to generate the best mortgage leads, it does not matter whether the annual costs are $5,000, $10,000 or $15,000 per year — when the goal is to generate multiple six-figure earnings per year.

Make a decision to stay in the game, not only to exist or to survive, but to dominate local mortgage leads.

Mortgage Marketing Ideas to Generate Exclusive Leads

Pay-per-click ads may be used to generate exclusive leads.

For instance, a broker who places Google ads or Facebook ads can receive inbound leads when a web-based user clicks onto display ads or text-based links.

Paid advertising is a great source for mortgage leads among companies with a marketing budget to sustain long-term promotional campaigns.

Affordable marketing ideas consist of blogging, adding high-quality website content, press releases and social media marketing.

Using a combination of methods to stay in front of prospective borrowers is the best way for brokers and lenders to stay top-of-mind with buyers who are searching online for home loan financing.

Hire SEO Copywriter to Grow Mortgage Business

Closing more loans can lead to greater annual production numbers and higher earnings.

Although, increasing a mortgage company’s loan origination volume is much easier when the sales force has plenty of high-quality leads.

Instead of waiting for the phone to ring, mortgage professionals can hire SEO copywriters to create content that increases website traffic.

We’ll help you generate exclusive mortgage leads in your market areas.

Contact Mobile Copywriter today to inquire about the best digital marketing strategies for mortgage brokers and lenders.

Get Info

Best Mortgage Marketing Ideas for Local Internet Leads Post #426

Best Mortgage Marketing Ideas

Updated 8/08/2022

Closing more home loans will increase your income and your confidence. However, it is best to remember that you are only as good as your last closed mortgage loan. Meaning, temporary success should not result in you resting on your laurels. Using the best mortgage marketing ideas can help you work smarter versus working harder.

Try Several Marketing Ideas to Get Daily Internet Leads

As a professional mortgage originator, a home buyer will expect a lot of support from you. Unless you operate on a referral-only basis, you can try the best mortgage marketing ideas to improve your branding. For instance, home buyers and real estate agents are generally looking to work with a dependable mortgage loan officer. Using a variety of marketing assets to highlight your reliability, availability and your responsiveness could enable you to get a few new loans each month.

Shown below are some of the best mortgage marketing ideas:

  • Email marketing
  • Monthly newsletters
  • Weekly blogging
  • Social media
  • Press releases
  • Loan officer website
  • Trade show presentations

Using various mortgage marketing ideas is recommended versus trying to maintain a full pipeline with a slingshot approach. Branding a loan officer website to include several of the ideas above could result in an abundance of local Internet leads.

Email Marketing- as an effective medium for reaching consumers, email marketing provides an easy way to stay in touch with existing customers. Email marketing is also used to build engagement with new subscribers. Additionally, statistics reflect an ROI of $36 for every $1 spent toward email marketing.

Monthly Newsletters- Mortgage companies that send monthly newsletters can mention new lending programs or special promotions to borrowers who look forward to learning about recent updates.

Weekly Blogging- Internet leads may be generated with weekly blog posts. Brokers and lenders may discover that frequent blogging is among the best mortgage marketing ideas. 

When borrowers read blogs that are informative or entertaining, future visits to a mortgage company’s website are likely to occur.

Essentially, blogs are great for building brand awareness and website traffic.

Mobile Copywriter offers affordable weekly blogging packages for mortgage companies and for small business owners.

Social Media- Social media platforms are ideal for mortgage companies.

People typically follow and communicate with companies that provide helpful or interesting information.

By learning more about its followers, a mortgage company can create  social media content that appeals its audience.

Offering free networking resources online, social media platforms, such as Facebook, LinkedIn, Instagram, Twitter, Pinterest and TicTok are ideal for mortgage marketing success.

Press Releases- When a major announcement or a new hire merits media attention, press releases are perfect for reaching large audiences.

 The details within a press release may be shared within blog posts, email letters, monthly newsletters and with social media followers. 

Loan Officer Website- A personal website is one of the best mortgage marketing tools for a loan officer.

A loan officer website enables a new and previous borrowers to keep in touch.

With a custom loan officer website, a change of employment will not result in lost connections with loyal borrowers.

Trade Show Presentations- Public venues offer an opportunity to meet and greet potential customers and referral sources.

In face-to-face settings, marketers can distribute business cards, brochures, cups, mugs, magnets and other promotional items.  

Best Mortgage Marketing Ideas to Generate Local Home Buyer Leads

If the bulk of your business is made up of purchase transactions, you can obtain more sales with targeted home buyer leads. With a robust marketing strategy, you can generate leads for first time home buyers, luxury home buyers or for new home buyers. Exceptional marketing ideas for local home buyer leads could enable a loan originator to get free Internet leads.

Mobile Copywriter helps its clients soar above the competition!

As copywriting specialists for mortgage companies, real estate agencies, insurance companies and for small business owners, we provide outstanding lead generation support.

Contact Mobile Copywriter for affordable ways to increase website traffic and online sales.

Get Info