Service businesses frequently require a variety of content marketing strategies to inform prospective clients and existing clients about new developments, informative updates and promotional deals. Rather than being viewed as an annoyance factor, many customers appreciate regular updates from businesses that keep them informed. Blogging is an economical way for business owners to maintain a connection with their customers. As the founder of Mobile Copywriter, I have observed many service businesses with outdated blogs. In this blog post, I share some of the challenges that service business owners experience with regular blog updates.
Lack of Time for Blogging
A busy entrepreneur might focus most of his energy on sales and operations. The time that’s needed to craft a blog gets brushed aside week-after-week and month-after-month. Before long, the initial goals for a blog could begin to fizzle. Service business owners must allocate time for blogging or hire a writing specialist for the task. Ideally, a professional SEO article writer should be hired to maintain weekly or monthly blog posts. Blogging for success in a service business may even require several daily blog posts to outshine nearby competitors.
Limited Blog Updates Due to Writer’s Block
Writer’s block occasionally baffles some of the best wordsmiths. On a typical day, service business owners may have many things to juggle that are more important than gazing into a word document for possible writing ideas. Let’s face it, everyone would create multiple blog posts each day, if the right thoughts and words magically appeared on the computer screen. The more frequently that a person writes, the easier it becomes to hurdle writer’s block in a smooth stride to the finish line. Professional writers generally spend an enormous amount of time conducting research and developing content for a variety of subjects. Hiring a professional SEO article writer instead of dealing with writer’s block could enable a service business owner to concentrate on other tasks.
Blogging Costs are Too Expensive
In many businesses, you pay for what you get. For instance, a power washing company might charge $150 to clean the entire exterior structure of a home. A company that charges $350 might provide a better value or service guarantee than the firm with a super low price point. Blogging, professional SEO article writing and web content marketing costs may range from $1 to over $300 for a 300-word document. Writers are independent business owners who provide a valuable service, too. Would you trust a service business that provided professional auto painting for only $25? Most professional bloggers usually charge more than 10 cents per word. So, a business owner might get marginal quality for a 300-word blog post that’s priced for less than $30. However, a blogger who charges 20 cents per word would require $60 per 300-word blog post. At a minimum of one blog post per month, a business owner might be able to secure a rate of $60. Blog posts that occur twice per month would cost $120. As the number of blog posts increase, a business owner’s costs would multiply. For less than the daily costs of a flavored latte, a service business owner could have a blog that’s published on a bi-weekly basis. Avoiding the myths that echo blogging costs are too expensive could enable a business owner to deliver regular content to its customers.
Why is Blogging Such a Big Deal for a Business?
Many entrepreneurs are realizing that blogging for success in a service business is extremely necessary. Prior to making a purchase many consumers will perform a search query using Google, Yahoo, Bing or other search engines. Quality content is needed for a business to appear within the search engine results page (SERPs). Blogging on a consistent basis provides fresh content for SERPs to locate. Consumers often select the search results that are delivered on the first few pages for a specific query. If the website for a service business does not rank within the first few pages of a search engine, consumers are unlikely to find information about that particular company. Blogging is a big deal for service businesses, as it increases the opportunity for consumers and for search engines to locate a website.
Will a Blog or Website That Looks Great Attract a Lot of Visitors?
Not necessarily! While an aesthetically appealing blog or website is a plus, search engines will not find a website without content. A prudent business owner should seek to obtain a blog or a website that looks great and includes a robust amount of content. Many service business owners spend a disproportionate amount of their budget toward the design elements of a website. Blogging for success in a service business will require the frequent creation of new materials. A knowledgeable SEO writer can craft engaging content for a blog or a website.
Social Media Marketing Versus Blogging
Blogging and social media marketing utilize different strategies. However, with a blended effort, a service business owner could generate more website traffic. A blog post that resonates with social media followers might be shared among thousands of viewers. If the post goes viral, a service business could generate increased website traffic, additional leads or higher sales revenues. A web content marketing professional or an SEO copywriter who understands article writing for the web could integrate a successful blogging and social media marketing campaign for a service business.
Benefits of Regular Blog Posts
Blogging provides a low-cost method for business owners to keep consumers up-to-date on certain industry developments or promotional incentives. A blog also provides a voice that invites comments, objections and useful feedback. A service business can discover some of the things that are important to consumers via certain blog posts. Additional blogging benefits include:
- Quick content delivery
- Shareable information
- Improved search engine recognition
- Ability to gain followers
- Increased industry authority
A digital connection with consumers is important for small, medium and large businesses. With the help of a copywriting professional, a service business owner could expand the popularity of their website. As consumers rely on mobile devices more frequently, service business owners may need to hire a copywriter who can explain difficult concepts that website visitors and social media followers can easily understand. Contact Mobile Copywriter for information about blogging for success in a service business.
Contact us today: