Updated 07/22/2023
Content marketing enables small businesses to deliver information to new and existing customers.
Whether a B2B enterprise needs a low-cost credit card processing company or a consumer is searching for a heating and air conditioning contractor, an effective content marketing strategy can produce many leads and raving fans.
Getting found online is about brand recognition and website traffic.
A healthy combination of these marketing tips for small business can improve the sales revenue for retail establishments, service providers and for mobile entrepreneurs.
Content Marketing Tip # 1 – Content is King
In the battle among companies for the best looking website or the best SEO expert, content reigns supreme.
Content is king, because search engines are asked to find the information (content) that a user is seeking.
With exceptions to technologies, such as facial recognition software, most users are not submitting pictures, and asking the search engines to find similar images.
Great search engine results are provided according the query that a user initiates. Building awesome content is a solid marketing idea.
Content Marketing Tip # 2 – Use Images More Often
Eye-catching images generally attract web users more quickly than text. Creating marketing materials that include images could improve the viewing experience for the typical web user.
Images that are seamlessly integrated into blogs, website pages, articles and print advertisements may be used to separate large blocks of text that might seem too content-rich for readers who want to quickly scan certain documents.
Integrating images that are relevant to the surrounding content is a winning tip toward creating sharable materials.
Content Marketing Tip # 3 – Frequent Promotions Can Increase Sales
One-hit wonders are fairly rare.
Some business owners have a grand-opening event and believe that customers will continue to fill their stores, after the free food is gone from opening day.
Will customers continue to shop at a new business?
It depends on many factors.
Quality products and knowledgeable staff members who are friendly could influence whether repeat business is likely to occur.
However, existing and prospective customers must be aware of the products and services that a business has to offer.
Frequent promotions could help increase sales for a small business.
A small business increases its ability to get found online with regular search engine submissions.
Content Marketing Tip # 4 – Blog Consistently
Daily bloggers who produce quality content can get found online more often than a blogger who submits low-quality content on a quarterly basis.
Quality should always be considered before quantity, however, a blogger who submits low-quality posts on a weekly basis is more likely to get found online than a blogger with low-quality posts on a monthly basis.
Consistency is a fundamental key for small business blogging success.
Beyond getting found online, frequent blog posts are often anticipated from subscribers who are eagerly awaiting new information.
Small business owners often welcome the idea to start a blog.
Hiring a blog writing service and an SEO copywriter are wise marketing tips for small business owners.
If the blog fails to gain massive followers within a few months, the typical business owner might shift his attention to other activities.
It’s no secret that blogging takes time and a lot of work, but with a dedicated approach, a small business blog can get found online by Google, Yahoo, Bing and other search engines, too.
Content Marketing Tip # 5 – Email Can Generate Website Traffic and Sales
Email marketing strategies are terrific for increasing small business sales.
Sending consistent email messages to targeted groups could ignite the website traffic for a small business owner.
Several popular vendors offer software systems that enable entrepreneurs and bloggers to customize a variety of email campaigns.
Email messaging enables business owners to send product information and promotional links to their websites.
Email marketing tips for small business owners can increase website traffic and visibility.
Content that’s sent via email could also enhance the sales conversion rates for small business owners, as well.
Content Marketing Tip # 6 – Make Online Videos
Online videos offer a variety of formats to deliver digital messages.
A small business owner can display visual content that engages website users to learn more about certain products and services.
YouTube and other video streaming services offer excellent opportunities for content creation and sharing.
Studies have shown that online videos are great for SEO and for website owners to get found online.
Content Marketing Tip # 7 – Make Slideshow Presentations
Slideshows enable business owners to feature images that are surrounded by content that gives viewers an electronic presentation.
Developing a variety of slideshows is a great way for small businesses to captivate an audience and to get found online more frequently.
Content Marketing Tip # 8 – Social Networking
Small business owners should regularly engage in social networking activities.
Social media marketing tips for small business owners enables users to locate thought leaders, share information and learn about other users with similar interests.
Social media fosters a superb environment for marketing a small business via profile information, shared posts and communication among followers.
Content Marketing Tip # 9 – Article Writing
Article writing is ideal for small business communication.
Whether sending press releases, newsletters, white papers or a sales letter, small business owners can connect with prospective customers through professional article writing.
It’s essential to feature high-quality articles for a business to get found online. Additionally, flawed content materials could lead prospective customers to question the workmanship of a service provider.
Hiring an article writing service that is punctual, recognizes the best SEO practices and generates well-researched content could increase the opportunity for a small business website to get found online.
When combined with content marketing, article writing is a reliable way for a small business to promote its products, services and new updates.
Content Marketing Tip # 10 – Outsourcing
Getting external help for a company’s content production and content marketing needs.
Many business owners are overwhelmed with their existing duties.
Outsourcing is an ideal way to avoid the delay of a consistent content generation system.
Additionally, outsourcing could land ideas that exceed the normal responses that are pitched during a company’s typical brainstorming session.
Mobile Copywriter offers content marketing tips for small business owners online.
Contact us today to get more website traffic, to get targeted leads, to earn more money and to get ahead of the competition.