7 Free Google Tools for Small Business

Free Google Tools

Budget-friendly resources help small businesses save money. 

If it seems like your company pays for too many expenses, there are 

no-cost marketing and management tools that you can get today. 

Check out these free Google tools for small businesses that you can start using.

About Free Google Tools  

Google offers dozens of free tools for its users.

You can use Google’s tools for creative, managerial, marketing, educational and entertainment purposes.

Once you create a Google user account, you can explore many free tools from the world’s largest search engine.

Gmail

According to Google, Gmail is the largest email service in the world.

More than 1.5 billion active users enjoy its secure email service.

Cloud-based support enables users to access Gmail from any web browser.

Get Gmail:  https://mail.google.com/mail/

Google Voice

Your incoming and outgoing phone calls are free with Google Voice. 

Users also enjoy text messaging, voicemail and caller identification features.

VOIP technology enables users to access Google Voice via desktop and mobile devices.  

Get Google Voice: https://voice.google.com/

Google Calendar

If you’re using Gmail and Google Drive, you’ll have access to Google Calendar, too.

Basic features are included in the free version, however, a premium version is available.  

Your scheduled events may be seamlessly synced with your mobile devices. 

Get Google Calendar: https://calendar.google.com/

Google Docs

Google Docs is a word processor that enables users to create and edit content online.

This free tool automatically saves changes and enables users to share documents online.

With an Internet connection, Google Docs may be accessed from any location.

Get Google Docs: https://docs.google.com/

Google Chrome

Developed by Google, Chrome is a secure web browser that gets updated automatically.

It’s available for desktop and mobile users.

Google Chrome was designed for greater web browsing experiences.

Get Google Chrome: https://www.google.com/chrome/

Google Business Profile

Showcase your business on the world’s largest search engine.

With a Google Business Profile, you can build your brand and get discovered faster.

You can add photos, your logo, products, services, promotions and your contact information for customers who want to find your location, phone number or your website. 

Get Google Business Profile: https://www.google.com/business/

Google Search Console

Google offers this free service to help you understand your website’s appearance within its search results.

You can review, troubleshoot and receive tips to fix items that impact your website rankings

Get Google Search Console: https://search.google.com/search-console/about

Use Free Google Tools for Your Business

If you have used some of the above-mentioned tools from Google, you’re probably aware of the performance, maintenance and security features that Google provides.

Mobile Copywriter uses and recommends all of the 7 free Google tools for business that are shared in this article.

We’ve used most of these free Google tools to save money on operating expenses for the past 10 years.

Based in York, PA, Mobile Copywriter offers professional marketing services online.

Contact us today about building your brand and getting found online faster.

Local Search Engine Optimization Services for Small Businesses

Search Engine Optimization Services

Small businesses provide helpful products and services for local customers. Whether a plumber or a flower delivery business wants to obtain more sales, an affordable solution is available. Mobile Copywriter offers local search engine optimization services for small businesses.

SEO Services Online

The Internet is frequently used to locate trusted resources.

People who need help will perform a Google search to find a reputable service provider.

Online reviews and top search engine rankings are favorably viewed among most web-based users.

A local business may also be discovered via SEO services online.

Search engine optimization services use a variety of methods to help businesses get found online.

Local Keyword Research for Small Businesses

Products and services for a small business are largely identified with keywords.

SEO professionals conduct keyword research to find the most appropriate terms for a small business website.

For instance, “emergency plumbing services PA” is a more optimal keyword phrase for a local plumber versus “global plumbing services.” 

Our SEO services online are designed to help a local website get found on the first page of Google.

For example, perform a Google search with the keyword phrase below:

   Copywriter Ranking First Page of Google

As you look at some of the other search results that are displayed, you will notice that we are top ranked for a national search term – amongst formidable competitors.

Therefore, we certainly have the skills to perform local search engine optimization services for small businesses.

Local SEO Services to Rank on Page One of Google   

Beneath paid advertisements, Google only displays 10 organic search results.

Competitive business owners aim to secure one of the top three results on page one of Google.

While local SEO is not extremely difficult, it typically requires a series of tedious steps to gradually improve a website’s visibility.

However, obtaining a top website ranking is very rewarding, as more website traffic, Internet leads and sales should follow.

Local SEO services are ideal for professionals, too.

For instance, a Realtor that ranks on the first page of Google for “Buy a Home PA” will attract more prospective buyers than competitors who are shown beyond page one of Google.

A mortgage broker with top rankings for keywords, such as “mortgage loan CA” or “Mortgage Refinance San Antonio” will be more visible within their local market. 

Hiring Local Search Engine Optimization Services 

Help with local SEO services can save a small business a lot of time and money.

Local search engine optimization services should be viewed as a gradual approach toward greater visibility online and to rank ahead of other businesses who are competing for the same customers.

Mobile Copywriter helps its clients get found online faster.

Contact Mobile Copywriter today to get call to action content that compels website visitors to complete landing page forms or to place a call for service.

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Copywriting for Small Businesses With a Limited Budget

Small Business Copywriter – USA

Copywriting For Small Businesses

Updated 2/1/2024

Small business copywriting provides an affordable way to reach local prospects.

Whether you own an HVAC repair business or you sell popular games and electronics online, people must be able to find your website.

Mobile Copywriter increases inbound leads and sales for entrepreneurs with a limited budget via professional copywriting for small businesses.

How Does Copywriting for Small Businesses Help?

Small businesses are often outmuscled by larger competitors. 

Successful corporations can afford to hire six-figure marketing executives to roll out a variety of promotions.  

With a limited budget, a small business owner can hire a copywriter to get more attention. 

Copywriters use powerful words to encourage website visitors to take specific actions.

Building a larger audience could enable a small business to grow much faster. 

Through engagement with consumers, a small business can offer solutions and services that customers are searching to find.

After all, the goal of copywriting for small businesses is to increase brand awareness and sales.

Working with a small business copywriter is a great idea for marketers who are determined to succeed.

Do You Need to Hire a Copywriter?

If you have several hours per week to dedicate toward writing flawless marketing content that compels people to make online purchases, you might be okay without a small business copywriter.

However, if a limited amount of time or search engine optimized writing skills are preventing you from getting more inquiries, you need to hire a copywriter to remain competitive. 

Regardless of the niche, nearly every business could benefit from working with a professional copywriter.

With call to action content, a shopper might make an emotional decision to buy certain items.

Therefore, it’s wise to work with a small business copywriter who uses words to sell your items.

When consumers are easily able to use your tips and services, you may get more reviews and referrals.

Bottom-line, by hiring a copywriter for small businesses, your company can make more money and expand its customer base.

Copywriter for Entrepreneurs 

Typically, an entrepreneur understands everything there is to know about their business.

Entrepreneurs who have been in business for several years should be able to easily explain the benefits of certain products or services to a customer.

However, it is important to perform extensive research to find the right keywords to sell specific items.

As a copywriter for entrepreneurs, it is quite obvious that business owners need help with content writing that excites readers to take action or to make a purchase.

Whether a business is thriving or experiencing a slow period, a copywriter for entrepreneurs can focus on brand development, website visibility, media relations, search engine optimization and blog content.

Growing a Small Business With a Limited Budget 

Recruiting talented content creators could be difficult for a business with a limited budget.

Competitive keywords on Google and Facebook might also be too expensive.

SEO copywriting for small businesses with a limited budget offers a more affordable way to generate website traffic that builds brand awareness and attracts targeted leads. 

Copywriting services for small businesses can get the word out about certain offers fairly quickly.

Companies that are focused on immediate growth can reach out to Mobile Copywriter for prompt support.

Our affordable copywriting services for small businesses increase brand awareness and online sales.

Get a Sales Lift With a Small Business Copywriter

Want to increase your market share?

Small business copywriting services can pull sales from your nearby competitors.

As your brand, visibility and influence grows within the local area, your business will command more sales.

While you’re focused on closing local sales, a small business copywriter will craft compelling messages to encourage prospective customers to buy from your company.

Using a strategic method for marketing a small business can lead to greater success!

Small business copywriting support will magnify your marketing message.

Affordable Copywriting Services for Business Owners

As experienced business copywriters, we offer customized marketing solutions for local companies.

Copywriters who promote cheap content writing services are not always reliable.

Writing services with the lowest rates must rush to complete a high-volume of content.

Whereas, affordable copywriting services for business owners will allocate enough time for keyword research , content strategy and for thoroughly crafting engaging messages.

Mobile Copywriter offers professional small business copywriting support.

Get Small Business Copywriting Services Online

Outsourcing creative services, such as content marketing and copywriting services for small businesses can expedite the time that it takes to produce, edit and publish high-quality content online.

Marketing executives who need immediate support can rely on us to deliver every project on time.

With affordable small business copywriting services, local companies can compete against firms with larger marketing budgets.

When using our system that incorporates researched keywords with eloquently written content, SEO strategies and call to action signals, inbound leads seamlessly flow toward our clients’ websites.

Low-cost copywriting for small businesses makes sense for companies with a limited marketing budget.

Paid advertising is too expensive for some businesses.

A costly marketing campaign that produces a low return on investment might be devastating for a small business owner.

Small business copywriting services will empower local businesses to increase online sales.

Build Your Brand With a Small Business Copywriter

Copywriters use words to cleverly encourage customers to contact a local business.

Your business can grow faster with copy that drives more traffic, leads and sales to your website.

Getting the word out about your business can help you offer faster services for people who are searching online for immediate support.

Additionally, branding will help prospective customers identify your business.

Mobile Copywriter offers affordable copywriting services online for small business owners.

Copywriter Website Ideas for Small Businesses

Imagine the power of working with a copywriting agency versus getting ideas from a freelance copywriter website.

Knowledgeable copywriters with years of experience offer website ideas that increase revenue for small businesses.

The best copywriting services spend hours brainstorming to craft the perfect branding strategy for a small business.

With a proven marketing strategy, there’s unlimited potential for small business owners who want to earn more money.

In fact, the best copywriters for small businesses aim to rapidly increase online sales and brand awareness for local firms.

We specialize in copywriting for local businesses in the financial, real estate, mortgage, HVAC and service-oriented industries.

Best Small Business Copywriter to Increase Online Sales

Experienced small business copywriters create call to action content that drives more website traffic.

With increased traffic from motivated prospects, you’ll generate more leads and have opportunities to close more sales.

Getting more people into the top of your funnel should result in leads that are red hot.

Logically, it makes sense (more Traffic, more Leads and more Sales).

However, it takes a well rounded approach to generate the right type of leads.

And, a hot inbound marketing strategy will yield faster sales conversions versus long-winded cold calling methods.

We offer SEO copywriting for small businesses that builds brand awareness and genuine interest from targeted buyers.

Working with an experienced SEO copywriter for a small business who targets high-value keywords for services that you offer is highly recommended.

Contact Mobile Copywriter today about affordable content marketing packages, SEO blog writing packages and to discover how copywriters for small business can help your sales team.

Take the next step toward crushing your sales goals and adding thousands of dollars into your bank account each week.

Request info below.

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Local SEO Solutions for Small Business Owners

Local SEO

Search engine optimization provides helpful ways to increase website rankings. Although, many small business owners are not completely aware of the benefits of SEO. Mobile Copywriter offers local SEO solutions for small businesses.

About Search Engine Optimization 

Learning about search engine optimization is extremely valuable for entrepreneurs.

SEO is basically a method for improving a website’s visibility online.

However, the process for a website to get found online with SEO requires more than a few basic steps.

According to HubSpot, more than 200 ranking factors are used to determine where a website is listed in Google’s search engine results.

Common knowledge about search engine optimization elements are listed within the 200 ranking factors, such as keywords, content and backlinks. 

Although, SEO professionals will focus on more advanced strategies to get a website found online.

High-quality content creation is needed for a successful SEO strategy.

Many entrepreneurs and small business owners are too busy to write a weekly blog post or to make frequent website updates.

Dedicating several hours per week toward time-consuming search engine optimization tasks also presents an inconvenience for small business owners who are handling other sales, marketing and management activities.

SEO Problems for Small Businesses

Businesses within the same niche are typically focused on improving the same keywords.

Only 10 organic website results are ranked on the first page of Google and beyond.

A fierce amount of competition increases the degree of difficulty for a small business owner to rapidly advance key web pages toward page one of Google.   

SEO Solutions  

Discovering the best keywords for specific products or services can save time and money for a small business.

Concentrating on local SEO will help a small business improve its web page rankings in-state and within local cities.

Hiring a copywriter to get found online with SEO strategies and real SEO solutions can ensure that the best keywords are used to create call to action content. 

Mobile SEO Services 

Whether the primary customers for a small business are B2B or B2C, a mobile marketing strategy should be considered.

Nearly everyone uses mobile devices to shop for desirable products and services online.

Mobile SEO services in the USA can help a small business connect with customers who are searching to buy from companies “nearby” or “near me” — and encourage them to take immediate actions.

SEO reduces the amount of money that a business will need to spend on marketing costs to get found online.

Hire an experienced SEO copywriting service in the US to attract more website traffic and sales leads for small businesses.

Contact Mobile Copywriter today for immediate SEO support.

Starting or Saving a Business in 2020?

Business in 2020

Business in 2023 creates unique challenges for many entrepreneurs. Whether you are trying to start a business with a limited budget or having staffing problems, you are not alone. Millions of business owners are enduring unprecedented financial hurdles that began after the Covid-19 pandemic. Help is available for entrepreneurs who are starting or trying to save a business in 2023, and beyond.

Lower Monthly Sales

Social distancing has negatively impacted some of the nation’s largest industries, such as travel, entertainment, hospitality, merchandising, medical and agricultural enterprises.

Your business can find customers online via digital marketing strategies versus using traditional promotional methods that deliver lower monthly sales.   

A higher return on investment may be realized with helpful website information, blog content, article writing services, press releases and explainer videos.

Content Marketing Support to Grow a Business in 2023

Consumers are finding more ways to locate valuable resources from home.

However, a lot of necessary services cannot be ordered online from Walmart or Amazon.

A strong local marketing campaign can build brand awareness for a local firm.

For instance, an auto parts store or a fitness center would benefit from content marketing support for local businesses.

Sharing specific details about your company’s products and services might attract some new customers and additional sales.

If you are facing some challenging experiences in your business, help is just a click away.

As the economy continues to flounder, now is best the time to take immediate action toward branding and marketing your company.

With a reduced amount of face-to-face interactions, B2B firms and retailers are noticing fewer sales. Less sales for a business that operates on relatively tight margins could lead to unpleasant conditions.

Therefore, content marketing strategies are essential for entrepreneurs who are starting or working to save a business in 2023.

The Internet provides opportunities to reach local shoppers and buyers from global locations. Entrepreneurs who use creative methods to engage with targeted prospects will be able to cost-effectively generate more sales online.

Create Content That Motivates Customers to Buy With Help From A Copywriter

The largest brands in the world hire copywriters to create call-to-action content, and you can, too.

Although, brainstorming to create the most attractive Super Bowl ad might be out of your current budget, local marketing opportunities are much more affordable.

For less money per month than you would spend on Facebook advertising, local search engine optimization strategies are ideal ways to generate targeted Internet leads.

Hire a copywriter to create content for a local business.

Mobile Copywriter helps small business owners and Fortune 500 companies get found online via competitive keywords and SEO strategies.

Contact us today about effective ways to grow a home-based business.

Hot Email Tips for Small Businesses

Hot Email Tips Help Businesses Generate Leads Online

Entrepreneurs often search for profitable ways to increase online sales. However, it is important to know which low-cost methods can generate a healthy amount of sales. Mobile Copywriter shares hot email marketing tips to generate Internet leads from targeted sources.

Marketing a Small Business With Scorching Hot Email Strategies 

Each day, email is read among millions of consumers and business owners.

While some email messages are related to sales, operations and customer service, many entrepreneurs receive dozens of promotional emails on a daily basis.

Therefore, it’s important to creatively use hot email marketing strategies.

Write a Powerful Email Subject Line 

Unlike search engine optimization, where a user is looking for specific information, email 

messages are sent from friends, associates and online marketing experts. 

Topics can range from health tips, business opportunities, educational offers, mortgage loans, auto insurance savings, marketing ideas and other subjects.

Many email messages are unwanted and deemed as junk mail.

Which means, a marketer must quickly command a reader’s attention to avoid appearing as spam.

When an email message is believed to contain spam, the receiver or certain spam detectors might swiftly forward the content toward the spam folder. 

Although, to truly get a reader’s attention, an email message must contain a very eye-catching subject line.

With a powerful email subject line that contains valuable information, a reader might click onto the link to review the message. 

Having some info about a reader’s interests can help marketing professionals obtain an above average email open rate. 

A hot email subject line that piques a reader’s interest might get opened immediately.

Create Captivating B2B Email Marketing Messages  

Unique email marketing messages enable entrepreneurs to generate thousands of free B2B leads online. 

However, ordinary methods often fail to attract new prospects. Offers that move readers to take action typically include emotional triggers.

Think about it.

If any type of messaging worked, all business owners would generate inbound marketing leads on autopilot.

When the mission from the outset is to create hot email topics that readers will love, opportunities for success should increase.

A professional article writing service can craft unique email messages and blog content that excites readers to obtain more information about specific offers.

Get Email Addresses From Website Visitors 

Grow your business online with an email subscriber list. 

Use lead magnets, such as an ebook or a free report to build a list of email addresses.

It might take several website visits before a reader finds enough value to provide his email address.  

However, it is possible to obtain thousands of email addresses that belong to motivated subscribers.

Mobile Copywriter helps financial professionals and small business owners reach more people online with vibrant digital marketing strategies.

Contact us today about content creation that gets found online and engages readers to take action.

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Does Your Marketing Strategy Include SEO Copy? Post #476

SEO Copy

SEO copy provides the optimal amount of web page content for your website. When search engine optimized content is eloquently created, website visitors are more likely to become buyers. Mobile Copywriter applies cutting-edge digital marketing strategies that increase website traffic for small businesses.

Email Marketing

Small business owners can obtain a favorable open rate and more conversions with SEO copy.

With an engaging email letter that speaks toward a customer’s needs, your response ratio and your sales revenue could soar.

Getting started with an email marketing campaign is a wise investment that enables you to quickly reach out to your subscribers.

Landing Pages  

If you want to realize the highest return on your marketing costs, a well-designed landing page can outperform a standard web page. 

Great for ecommerce and for business owners who sell products online, landing pages with SEO copy are created to compel readers to take action.

Without a website, some entrepreneurs use Facebook Ads and Google Ads to drive traffic to a landing page that is equipped with a buy now button.

Blogging

Sure, your blog writing can feature generic content. A lot of business owners and professional service providers write their own blogs.

Although, the savings from writing your own blog could result in missed opportunities. 

Why?

When SEO copy is included within all of your blog posts, your content will rank higher in the search engine results. 

As it becomes easier to find your blog online, your subscriber list will continue to grow.

Experienced SEO copy writers are recommended for crafting marketing collateral that will be used toward growing your business.

Press Releases

A press release that mentions a newsworthy topic is a great way to obtain a shareable piece of content for your audience. 

While a press release does not provide a tremendous amount of SEO value, it can contribute toward your off-page SEO strategy.  

Enhance your marketing initiatives with a cleverly-written press release to remain better connected with your target market.

Website SEO Copy

A website marketing strategy is very important for your business. Without a plan, you would endlessly wish for any type of traffic to land on your website.

However, website SEO copy should be designed to attract targeted prospects that result in free Internet leads for your business. 

Using a subtle approach to guide prospective customers toward a marketing funnel or to a marketing outline, such as the one shown on the web page below could be a game changer for your business.

Ultimate Low-Cost Website Marketing System

SEO marketing activities will enable more people to find your website in Google’s search engine results.

Contact Mobile Copywriter for copywriting support to get found online in Google’s search engine results much faster.

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Best Local SEO Services to Rank a Small Business Online

Best Local SEO Services

Local SEO services are not just for the biggest or the best corporations.

When an edge is needed to compete against larger firms,

search engine optimization can level the playing field.

Mobile Copywriter uses the best local SEO services to help a small

business rank online.

Why Online Ranking Matters?

In most endeavors, the early bird gets the worm. In terms of online sales opportunities, websites that appear before other sites in the local search engine results typically receive more visibility and more traffic.

Websites that rank for the top local keywords will attract targeted visitors for popular products and services, which could lead to higher sales conversions.

Therefore, a company that appears on page two of Google or worse, is largely surrendering business to competitors who rank on the first page of Google.

Best Local SEO Services for Ranking a Small Business on Google

Small business owners are typically too busy to maintain a website that is search engine optimized to retain premier Google rankings or to generate free Internet leads.

Working with the best local SEO services can provide a business owner with some competitive advantages that are shown below.

  • Get found online faster
  • Above average return on investment
  • Inbound lead generation strategies
  • Frequent reporting
  • Keyword research
  • Competitor analysis
  • Premium web page content
  • Scheduled blog posts
  • Favorable linking methods
  • Affordable SEO rates
  • High-quality citations
  • Backlinking strategies
  • Google My Business optimization
  • Map improvements
  • Media attention
  • Social media integration
  • Technical website enhancements
  • Better search engine rankings

Local search engine optimization is ideal for businesses that aim to attract customers who are within a certain service area.

For instance, a company that offers mortgage loans in California might work with an SEO service to create a strategy for attracting home buyers within the state or buyers who reside in certain counties.

While, a dentist in Miami might target prospective patients within a 30-mile radius of his dental practice, a dentist in Tampa might market toward pediatric patients in a specific neighborhood.

Either way, working with an experienced SEO company is the best way to maximize funds that are earmarked for online marketing.

Affording the Best Local SEO Services

Entrepreneurs who shop for SEO services will find that many experienced firms charge between $80 per hour and $200 per hour. Monthly SEO rates typically range between $500 and $2,000 per month.

As with everything else, a company will charge more money for the time spent toward delivering high-quality services.

To get a company started with basic SEO services, some SEO firms charge $300 per month or less.

However, when using the $100 per hour rate that experienced SEO companies are likely to charge, this would equal about three hours per month of actual work.

Most entrepreneurs would never ask a staff employee to only show up for three hours per month, because a limited number of hours would probably take too long to produce meaningful results.

But, paying $2,000 per month for roughly 15 to 20 hours of SEO services might be a bit expensive for some small enterprises.

A more affordable price of $1,000 per month for SEO services could secure about 10 hours of work for a local business.

The best local SEO services will require time and dedication to obtain solid gains within the search engine rankings.

Anyone who thinks that lasting overnight results are capable under Google’s watch is mistaken or misinformed.

Using white hat (favorable) search engine optimization methods are recommended to avoid website ranking penalties that could make it virtually impossible for consumers to find a company’s site online.

Affordable SEO

Hiring SEO Copywriters to Rank a Small Business Online

Competitive keywords can present ranking challenges for small business owners. Entrepreneurs who rely upon free resources, such as social media, free small business websites and free blogging services to save money will often lose a lot of time and online sales.

Think about it.

Even an aggressive driver would be overmatched by a Nascar professional.

Most entrepreneurs would also struggle to achieve top-level Google rankings for competitive keywords, when competing against the best local SEO services.

What’s interesting is that many entrepreneurs turn to a web designer to obtain high-quality website content.

Website content creation and web design are totally different skill sets.

While content is king, it is not created equally among digital marketing specialists.

So, who should a small business owner hire for SEO services?

Many web design firms will hire a content writer to create website content.

Copywriters are tasked with writing copy that sells.

Sales copy, which is generally used in B2B marketing campaigns and B2C promotions can increase revenue for local businesses.

When hiring an SEO copywriter to handle local SEO services, a business can work with a creative specialist who blends copy writing services with search engine optimization skills.

Blending copywriting and SEO may result in a winning combination for local business owners.

Lead Generation for a Small Business Website

When a small business website is ranked on the first page of Google, there is a good chance that it will receive visits from users who are searching for specific products or services.

Visibility is the key to online marketing success.

Without appearing on the first page of Google, a small business website will struggle to get found online.

Reaching the first page of Google is achieved by outbidding pay-per-click advertisers for various keywords or by ranking in the organic (free) search engine results for targeted keywords.

Essentially, business owners must pay to play in the PPC world of Internet lead generation.

However, organic Internet leads may be generated for free when a website attracts visitors via a first page Google ranking.

Paying for ads that appear at the top of Google’s search results or creating high-quality content that outranks other competitors for a slot on Google’s first page are the only ways to appear on page number one for the world’s best search engine.

So, the process is very easy to understand for business owners who want to pay for each visitor who clicks onto a website advertisement.

Although, if a website owner stops pouring money toward paid ads, the traffic will come to an immediate halt. This result would also cutoff the company’s lead supply from prospective website visitors.

Working with the best local SEO services to get a small business website ranked on the first page of Google can provide a better long-term solution.

Amazing website content will standout above generic articles or blog posts.

The Internet is filled with poorly written content.

An excessive amount of average content appears online, too.

Think about this!

A business owner who want to appear on the first page of Google to get free Internet leads with low-quality content will be waiting for a very long time.

As the most trusted search engine for online resources, Google works extremely hard to place the best results on its first page.

Therefore, putting anything that is less than high-quality content onto a business website or a blog will likely result in a waste of time and money.

Small business owners who are focused on lasting results are encouraged to hire the best local SEO services for ranking on Google.

Exceptional content creators obtain premier search engine rankings, which can provide more opportunities to generate Internet leads for a small business website.

Best Local SEO Services for B2B Marketing Campaigns

Business-to-business marketing strategies aim to provide a solution for a company that needs certain products or services.

Sharing insightful tips to help improve a company’s efficiency is a great way to connect with decision makers.

For instance, a merchant processing firm that provides additional security features or offers a lower discount rate then a business current pays could capture the attention of C-suite executives.

When local SEO services are used to improve a website’s ranking on Google, there is a better chance that prospective customers will discover the company online.

Business to Consumer Marketing Campaigns

The competitive nature for most consumer niches is brutal. If a local business is looking for the best way to connect with consumers, it is important to remain highly visible.

A small business can use online marketing campaigns to build brand awareness with consumers.

The best digital marketing strategies will aim to increase engagement with consumers. This would entail developing ways to keep consumers informed and entertained.

When a consumer repeatedly notices that a small business provides value and answers to specific questions, a company may become a trusted resource that a consumer contacts for more information or to make a purchase.

Business to consumer marketing campaigns can eliminate the thought about a company being a fly-by-night outfit.

Since a consumer will not make a purchase until she feels a certain comfortable level with a business, it is a prudent idea to focus on brand awareness.

SEO Man

Hiring the Best Local SEO Services for Content Writing and Copywriting

A business that is competing to win will need more attention than its competitors.

However, to get found online via the free search engine results of Google’s first page, a small business website will need content and search engine optimization that is superior to other firms.

Many elements, such as web page content, blog posts, backlinks, citations, researched keywords, competitor research and other factors are components that frequently result in a company’s online sales success or failure.

Small business owners are generally too involved in day-to-day activities to properly manage online marketing tasks.

Some business owners have smartly outsourced part of the workload to a web designer, article writing service, copywriter, freelancer or a social media service.

Typically, a piece of the puzzle is missing when a service provider offers limited support. A business might end up with an attractive website that generates very little traffic.

Hiring a full-service content creation and SEO company can level the playing field for a small business.

Mobile Copywriter is the best local SEO service for financial firms and for small business owners who need article writing services, blog posts, press releases, content creation and search engine optimization to get found online.

Reach out to us to inquire about the best methods to gain online authority for a mortgage business, loan officer branding, insurance company leads, copywriting for real estate agents and to reach more customers via the first page of Google.

Now is the time!

Get a larger share of the local market and generate inbound Internet leads.

Contact us about affordable ways to dominate the competition.

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Content Creation That Generates Free Mortgage Leads Post #465

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website. 

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.    

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads. 

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.   

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most. 

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free. 

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content. 

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads. 

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets. 

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers. 

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

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Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals. 

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities. 

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.


Content Marketing

Content Marketing Ideas for Mortgage Lead Generation 

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling. 

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

  • Consistently adding fresh website content.
  • Posting informative blog content at least one time per week.
  • Linking relevant content to new articles.
  • Sharing helpful content with social media followers.
  • Linking images and videos to written content.
  • Create call to action content that readers will value.
  • Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.


We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex. 

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.  

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.    

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas. 

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies

We write mortgage content that meets the highest compliance standards. 

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.   

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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What is Mobile Marketing for Local Business? Post #456

Mobile Marketing For Local Business

At any moment, a consumers may need to make a random purchase. With a quick online search via a mobile device, nearby goods and services may be located. Mobile marketing for local business offers a unique way to stay in front of buyers who are performing a Google search for a specific item.

Mobile Devices

Consumers rely on mobile devices for many tasks.  As a pocket-sized computer, a mobile device, such as a smartphone or a tablet can place phone calls from anywhere. However, gaming, texting and online shopping are fun, too.

Smart marketers who focus on mobile marketing for local business can learn a lot.

Here is why it’s important!

Local buyers will rarely use newspapers to find goods and services.

According to the DigitalGov website, usage and engagement with mobile devices has led developers to focus on “mobile first” strategies.

Content creation for mobile devices will help search engines find local businesses.

A quick Google search may be performed to find just about anything.

Find a Restaurant Near Me

While on the go, a mobile device may be used to find fast food restaurants or fine dining establishments. When a user has the location settings enabled on her mobile device, she can use it to find restaurants that are nearby.

Whether typing or using voice prompts for the device to find a restaurant near me, Google will display a variety of restaurants and the approximate distance to reach the location.

The time to get found online for quality goods and local services has never been better.

Progressive business owners are hiring SEO services and mobile copywriting agencies to boost their visibility in Google’s search results.

Why Mobile Marketing for Local Business is Necessary?

When a consumer has a toothache, time is of the essence to find help fast.

Dentist who get found online before other local competitors will generate more revenue.

If a homeowner has a flooded basement, a local plumber is needed immediately.

For the above situations, a consumer does not have the time to shop around for several days.

Therefore, appearing at the top of Google’s search engine results is essential to the survival of local professionals.

Mobile marketing for local business owners is no longer an option.

To stay top of mind with local prospects, a solid digital marketing strategy is the best way to get a small business website found online.

Mobile Marketing Help

Running a small business has many daily challenges. Staying on top of the latest search engine optimization methods and digital marketing strategies is time consuming for busy entrepreneurs.

So, unless a business sells content marketing services, it generally makes more sense to outsource the tasks to a professional agency or to hire copywriters online who can generate targeted leads.

Ready to appear in local search results?

Want to generate more sales from mobile shoppers?

Mobile Copywriter provides nationwide digital marketing services, SEO, content creation and social media services for small and mid-sized businesses.

Use the blue button below to request help from the best mobile marketing company.

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