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Copywriter Marketing Secrets to Generate Profitable Leads

September 30, 2023July 9, 2022 by Ray Cole

Updated 09/30/2023

Sales leads provide opportunities to close more business.

Whether on the phone, online or via face-to-face, sales reps can spend less time reaching out to unqualified prospects with high-quality leads.

Copywriter marketing secrets offer unique tips to generate profitable leads.

Understand Copywriter Marketing

Independent sales reps and small business owner often rely upon do-it-yourself methods to achieve certain sales targets.

However, the largest businesses in the world and franchise systems hire copywriters to create marketing copy that compels customers to make a purchasing decision.

Copywriters use words to create verbal jingles for commercials and written content to subtly nudge prospective customers to move toward various steps within a sales process or funnel.

Copywriter marketing ideas generate more leads and sales for companies that are committed to growth.

Become More Visible

Increasing brand awareness is important for large and small businesses.

Shoppers cannot buy from companies that are virtually invisible online.

Many entrepreneurs are excited about selling goods and services online.

What’s not so exciting is the real challenge to generate sales from customers that thousands of competitors are also targeting.

When a business is more visible online, it might also receive more website traffic from Google.

Develop a Buyer Persona

Copywriter marketing secrets and strategies are quite awesome.

However, it would be super tedious for a copywriter or a business owner to randomly find customers.

Therefore, it makes sense to know who the ideal customer is.

For instance, if a real estate agent sells million dollar properties, she would not be maximizing her time when marketing toward first-time home buyers.

While an occasional sale might occur, an actual buyer persona could include items, such as a move-up buyer, luxury shoppers, clients with above-average income, great credit scores, buyers with assets and money for a large down payment.

Great copywriters will fill the top of the funnel with the client’s ideal customer(s).

Ironically, the average client notices higher conversions when working with a professional copywriter versus novice content writers or a journalist.

Provide Value Before Seeking Compensation

Sure, getting paid is important.

Unfortunately, creators who only focus on money may end up with very little of it.

When a person performs an online search, Google often provides millions of search engine results.

Several of the results on the first page of Google may be reviewed, but the company that provided the most valuable tips or solutions might receive an inquiry for more information – that ultimately leads to a closed sale.

Use SEO Copywriter Marketing Strategies

Companies with the most sales may not have the best products and services.

Many businesses with superior products, services and customer support are losing sales to companies that are more visible online.

Search engine optimized copywriting is the ultimate way to gain website attention without using paid advertising.

So, in addition to providing massive value for website visitors, SEO copywriter marketing strategies incorporate items, such as link building, high-value keywords, meta tags, html headings and other technical features that help search engines find specific information.

A lot of content is written to educate, entertain or inform readers about people, places or things.

SEO copywriting is crafted to attract search engine attention. Although, the ultimate goal is to deliver

specific information that readers are searching to find online.

When a business obtains targeted website traffic, it should also generate leads that are far more profitable.

Copywriter marketing secrets provide a more direct path toward people who are looking to buy specific items online.

Get More Leads With Call to Action Copywriting

As mentioned above, copywriter marketing strategies are intentionally geared toward lead generation and sales.

Getting found online and providing website visitors with a ton of value is a waste of time, if a call to action is not present.

After providing solutions to problems or concerns that the visitor has, it makes sense to ask for the sale or to suggest subscribing to a newsletter with more helpful tips.

Mobile Copywriter helps its clients succeed with low-cost lead generation strategies that the competition envies.

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Website Copywriting Services Versus Hiring In-House

March 22, 2024April 28, 2022 by Ray Cole

Updated 3/22/2024

Experienced copywriters provide content that generates brand awareness and sales for all types of businesses.

Whether a company offers local services or sells products around the world, a copywriter plays an important role within the content creation team.

Mobile Copywriter offers some insight toward hiring website copywriting services versus hiring in-house copywriters.

What is Copywriting?

Some people confuse the word copywriting with the process to obtain a copyright.

Copywriting is performed by a professional copywriter who aims to attract attention and sales with words.

The latter term relates to the legal ownership of originally created works that are registered with the U.S. Copyright Office.

Website Copywriting Services

Massive exposure is needed to grow an online business.

Business owners and sales professionals know that more prospects usually result in more conversions, as sales is a numbers game.

The same is true for online businesses.

Companies that are highly visible online have a huge advantage over competitors who are ranked beyond the first page of Google, lack a social media presence or fail to embrace email marketing.

Small and large businesses can get found online faster with experienced website copywriting services.

Shown below are some of the most requested services:

Brochures
Email marketing letters
Blog posts
SEO copywriting services
Web page content

Professional website copywriting services often compete against cheap article writing services.

While there is rarely any comparison, business owners typically get what they pay for.

Experienced copywriters have performed the above services thousands of times versus freelancers with less than a year or two of experience.

Therefore, cost should not be the only consideration when deciding to outsource a company’s creative marketing support.

Hiring an In-House Copywriter and Content Creators

Entrepreneurs who are focused on sales and managing a business may need help with promotional copy, content writing and marketing services.

Deciding to hire a copywriter in-house and additional members for a professional content creation team is a valuable investment for any company.

However, the costs for in-house creatives is expensive for small and mid-sized businesses.

The salary for a copywriter with more than five years of experience could exceed $100,000.

An outlay of $60,000 or more for each additional member of a content team, such as a graphic designer, a copy editor, content writers, proofreaders, a videographer, content marketing professionals and a competitive benefits package will require a robust HR budget.

According to the U.S. Bureau of Labor Statistics, the mean hourly rate for writers was $39.00 per hour as of May 2021.

Although, writers earned mean annual wages of $81,120, writers in the top 25 and top 10 percentiles earned $101,080 and $133,580, respectively.

Additionally, employee turnover can decrease production and increase a company’s cost to train new hires.

Outsourcing Costs for Website Copywriting Services

The actual rates for freelance copywriters and agencies that provide website copywriting services will vary among creative firms.

Companies that spend many hours researching specific topics, competitors, keywords, SEO strategies, headlines, marketing ideas and finalizing the project with a solid call to action are likely to charge more money than creators who invest less time.

Freelance copywriters might charge $30 to $50 per hour or more.

Professional copywriting services often charge more than $75 per hour.

When considering the costs per item, an email marketing letter could cost more than $300, a sales page could cost $500 or more, a web page could cost $500 or more and the costs for a landing page could exceed $1,000.

Some website copywriting services offer monthly retainers that range from $500 for basic projects to $5,000 per month for customized projects.

The value of a copywriter’s experience and the amount of time invested to complete a project are usually the determining factors for copywriting rates.

Order Website Copywriting Services Online

Copywriting services are needed to compete against businesses online.

The return on investment outweighs display advertising and pay-per-click ads.

Reach out to discuss website copywriting services to dominates local markets.

Mobile Copywriter offers high-quality SEO copywriting services, direct response copywriting, email marketing services and website copywriting services for businesses in PA, CA, LA, GA, VA, WA, Green Bay and throughout the United States.

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Marketing Mortgage Loans When Interest Rates are Rising

August 14, 2023February 7, 2022 by Ray Cole

Mortgage lending professionals provide financing and tips that enable families to borrow money for a home. However, certain economic climates can change a borrower’s prospective toward the housing market. Mobile Copywriter shares helpful tips for marketing mortgage loans when interest rates are rising.

Rising Interest Rate Environment

Interest rate adjustments are useful as a hedge against inflationary pressures.

Although, home buyers typically view rising interest rates as a bad sign for the mortgage market.

Buyers are often consumed with the thought about higher rates leading to larger monthly mortgage payments.

Lending professionals who are marketing mortgage loans as interest rates are rising must continuously keep borrowers informed about the benefits of securing affordable home financing.

Educating Home Buyers

Home buyer education is essential for first-time purchasers and for repeat buyers.

Mortgage brokers, lenders and real estate agents who provide exceptional value for home buyers might also notice higher sales revenue.

Informing borrowers about the current interest rate conditions and the advantages of securing a rate lock to know exactly what their long-term mortgage payments will be should provide some positive insight among home buyers.

Using certain strategies to offset a higher mortgage payment could be helpful, too.

For instance, instead of making a down payment that is larger than the required amount for a loan approval, a borrower might be able to pay off a $3,500 credit card balance.

If paying off the credit card eliminates a $60 monthly payment, it may now be easier to afford a mortgage payment that has increased by $50, as a result of rising interest rates.

Advising a borrower who is seeking a loan approval to refrain from credit inquiries, late payments or from opening new accounts should also be viewed as prudent financial tips.

Additionally, any opportunity to increase a borrower’s credit score might help her obtain a lower mortgage interest rate.

Marketing Mortgage Loans to Homeowners

When mortgage rates are ultra low, many loan originators are thrilled to tout the cheapest rates of the week.

However, in a changing rate environment, where interest rates are frequently moving in different directions, an experienced loan officer should be able to speak candidly with a home buyer.

It is important for borrowers to know that interest rates will fluctuate.

Providing borrowers with details about historical data might provide information that is useful for future planning, such as starting with an adjustable-rate mortgage that is fixed for a one-year term or for a five-year term.

Alternatively, a borrower might want to lock-in a fixed-rate mortgage loan, with the goal of refinancing when market conditions improve.

Higher interest rates provide mortgage marketing opportunities for seasoned loan officers to follow up with borrowers in the future.

Marketing Mortgage Loans to Home Buyers

Mortgage brokers and lenders should be viewed as champions for home buyers, as getting funded is the most important part of the journey.

The housing turmoil that occurred around 2008 has largely caused millennial buyers to delay the thought of homeownership.

Brokers and lenders who are marketing mortgage loans to millennials, first-time home buyers or to previous buyers should highlight the benefits of buying a home.

For instance, lending professionals can reiterate some of the items shown below:

The advantages of buying a home versus renting.
Mortgage interest deductions
Property tax deductions
Long-term payment protection versus uncertainty
Ability to borrow against the equity within the property
Buy with low down payment or no down payment
Property may be left for loved ones
A home may be customized or remodeled versus a rental
Home value may used toward owner’s net worth
A house may be sold for a profit

Mobile Copywriter creates web pages, blog posts, social media posts, email for marketing mortgage messages, press releases, brochures and newsletters. SEO copywriting services and article writing services are also offered to help brokers and lenders generate mortgage leads.

Need help with marketing mortgage loans?

Want exclusive mortgage leads versus sharing paid leads?

We use research to locate the best keywords for marketing mortgage loans online.

Get help with marketing mortgage loans via a mortgage expert who writes call to action copy.

Use the button below to contact Mobile Copywriter today!

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Best SEO Company for Mortgage Marketing

August 14, 2023February 23, 2021 by Ray Cole

Closing mortgage deals will provide generous rewards for lending professionals. Pipeline management separates average producers from top mortgage originators. Mobile Copywriter is the best SEO company for mortgage marketing that generates targeted leads.

Organic Search Engine Marketing Services

Search engine marketing (SEM) often relates to paid forms of exposure.

However, organic search engine marketing services use inbound promotional methods to attract free Internet leads.

Ranking near the top of Google’s SERPs can eliminate the need for paid advertising.

Professional Mortgage Marketing

Mortgage marketing online is dominated among a handful of companies with an enormous amount of money.

Lenders and mortgage brokers with smaller budgets are largely unable to compete against the firms who continuously roll out national advertising campaigns that appear online and on television.

Although, there is great news for mortgage professionals who want to obtain a fair share of their local markets.

Professional mortgage marketing gives a local mortgage company a fighting chance against out-of-state firms who are taking a lot of loans and money from the community.

Time is of the essence for mortgage professionals to make a commitment toward success.

Avoiding cheap content providers and hiring the best SEO company for mortgage marketing will help brokers and lenders realize higher sales volumes.

SEO Lead Generation

A shortage of quality mortgage leads can result in low pipeline levels.

When business begins to fade, loan originators will typically pick up the phone to prospect for people who might need a home loan.

With the right SEO lead generation strategies, loan originators can focus on closing deals versus hunting for folks who could use low-rate financing for a home loan.

An SEO copywriter who specializes in lead generation for financial services should be consulted for a local marketing campaign.

Hire SEO Company to Increase Brand Awareness

Branding aims to help consumers instantly recognize a company.

Mortgage brokers and lenders can hire an SEO company to improve search engine rankings, which can increase a website’s visibility and brand awareness.

When prospective borrowers frequently see a local mortgage company appearing in the search engine results, a request for a home loan might be made online.

Get More Business With Local SEO Services

Competition for local mortgage leads is intense in most areas of the United States.

Therefore, smart lending professionals will avoid do-it-yourself promotional projects to acquire local leads.

While the market is hot, now is the time to work with a mortgage marketing professional to get more business.

Ranking at the top of Google for extremely valuable keywords via mortgage SEO can result in more leads, additional closed sales and more money!

As the best SEO company for mortgage marketing, we can help improve your search engine rankings and a variety of on-page SEO metrics.

Contact Mobile Copywriter today for faster mortgage marketing results.

5 Organic Lead Generation Tips to Get More Customers

August 14, 2023December 9, 2020 by Ray Cole

Getting more customers without spending any money on marketing requires a unique skill. After all, if no effort was needed, whatsoever, all businesses would have mountains of cash. Fortunately, there are ways to generate leads and to get more customers with organic marketing methods. Mobile Copywriter offers lead generation tips to get more customers online.

About Organic Internet Leads

Free Internet leads are also known as organic leads.

What is the difference between pay-per-click and SEO?

Pay-per-click offers paid methods to obtain Internet leads from search engines, social media platforms and other web-based properties.

SEO leads are generated from search engines for free.

To better understand how to generate SEO leads, a marketer should picture a farmer who will put in the work to harvest plenty of fruits and vegetables.

At first, a farmer would need a decent foundation. Therefore, the soil would be prepped for planting.

Next, the farmer would sow specific seeds to grow desirable items.

Along the way, the proper methods to nurture the crops would be followed.

Regular intervals of water would also be added to ensure growth and to maintain freshness.

Occasionally, a herbal pesticide may be needed to keep critters away.

When properly combined, content creation and content marketing are the best ways to build search engine visibility that helps marketers get more customers.

Hence, optimized content for search engine rankings!

Content that is not optimized often requires outbound marketing efforts to attract attention, such as paid ads, direct mail, cold calling or email marketing.

Organic Internet leads are generated with inbound website traffic that largely stems from evergreen content creation.

Build a Lead Generation Website

Many business owners believe that a new website will equal more sales. Nothing could be further from the truth. According to an insightful article that was published via Small Business Trends, the failure rate for ecommerce websites reaches 90% after 120 days.

When the thought about how to get more clients to your business without spending money arises, be prepared for some sleepless nights.

Online marketing is not a complex science. Proven lead generate tips can help businesses get more customers on autopilot.

Business owners have found a lot of success with content marketing. With a lead generation website that is search engine optimized, marketers can generate free leads online for a small business.

A website that becomes a lead generation machine reduces the need to create a huge advertising budget for a small business owner.

Hiring a copywriter to build a lead generation website is a great idea.

Rather than overpaying a web designer to create search engine optimized content, a small business owner can outsource the task to an SEO copywriter.

Search engine optimized copywriting can yield more website traffic and organic Internet leads than a marketer might receive from cheap article writers

Use Google My Business for Increased Visibility

Google My Business provides free services online.

Users can add details to enhance the visibility for a local business.

Viewers of a GMB profile can see a company’s NAP details (Name, Address, Phone Number), hours of operation and information about various products or service offerings.

A Google My Business profile is not completed by Google.

Therefore, creating a GMB profile and its content will require a manual process.

Online marketing professionals and SEO copywriters can assist business owners with setting up a Google My Business profile.

Having a GMB profile provides business owners with an advantage over companies that do not have a Google My Business profile.

The professional appearance adds credibility, trust and brand recognition for a local business. All of these items are helpful for companies that are trying to get found online.

When a local search is performed for optimized keywords, a GMB profile may appear in the upper-right corner of the page for the top Google result.

Also, a GMB profile should appear when a search is performed for a company’s name.

Without a Google My Business profile, a company will miss out on one of the best free lead generation tips.

Create Evergreen Website Content With Relevant Keywords

Website content that is relative to a company’s products and services should contain valuable information for visitors to read.

Routinely adding new gems and nuggets will provide fresh website content for readers to review.

Failing to update stale web pages could cause visitors to quickly bounce away to a more informative website.

Copywriters and SEO content writers create website copy that provides valuable tips for readers.

While using high-quality content writing to build engagement with website visitors, a business can generate leads that result in more customers.

Selecting the right keywords for content creation will help a business generate targeted Internet leads.

Optimize Website Content for Mobile Search

Appearing in the top mobile search results can increase sales for a local business. According to Statista, 50 percent of web traffic worldwide stems from a mobile search.

Shoppers who are planning to make a local purchase will frequently search for products, services or food on a mobile device.

Businesses with the best products and services may not get the largest share of the market if shoppers are unable to find a company online via a mobile search.

Websites that are optimized for mobile search can attract more leads and sales from local customers.

Share Blog Posts and Videos on Social Media Networks

After hiring the best SEO copywriter in the USA to create engaging website content and informative blog posts, distribution is required to reach prospects who did not visit a company’s website to see the information.

Content marketing is where the real work begins after digital assets are created.

Social media platforms are ideal places to share a company’s content with followers who are interested in many of the same topics.

Ideally, other viewers and social media followers will share a company’s tips and insights across a variety of platforms.

Blog posts and videos may be used to generate more customers online.

Best Lead Generation Tips

Using the best lead generation tips could result in more sales and higher revenues.

We offer a variety of blogging packages and content marketing packages to help local business owners earn more money online.

Mobile Copywriter is a digital marketing firm that helps businesses attract Internet leads via a proven content marketing system.

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3 Amazing Marketing Tips That You Need for More Website Traffic

August 14, 2023September 3, 2020 by Ray Cole

Increasing website traffic is easier said than done. Whether your company sells items to local businesses or to consumers, getting in front of your ideal audience is very important. Small businesses can use proven marketing tips for more website traffic that ultimately results in high-quality sales leads.

About Website Marketing

A powerful website marketing strategy can enable you to connect with more people.

Your competitors have websites with the same capabilities.

Effective promotional strategies and marketing tips separate successful online businesses from companies that fail at Internet marketing.

Vibrant website marketing strategies will increase your company’s visibility online.

Make Web Page Updates More Frequently

Imagine going into a retail store that never changed anything.

You would probably become bored, and begin to shop at nearby stores that offer flashy banner promotions, holiday decorations and new displays that are relevant to its products.

My friend, in the online world, it’s infinitely more difficult to maintain engagement with website visitors.

Therefore, it is vital that you provide fresh website content for your visitors to view.

Create Informative Blog Posts That Readers Will Adore

Blogging is an ideal way to reach a larger audience and to maintain your engagement with your existing blog subscribers.

With a regular blog posting schedule, you can provide valuable insight that your audience looks forward to reading.

Hot Marketing Tip: Your website traffic will increase as readers return to view and share interesting content that you post onto your blog.

Hire an SEO Copywriter to Build a Marketing Website

Some websites are not properly designed to get attention online.

Hiring a copywriter with the best search engine optimization skills can ensure that your website is loaded with call-to-action content and it’s visible online.

We use a 7-Step Process for Content Marketing Success that leverages your strengths so that local customers can find your website on Google’s search results.

Connect with Mobile Copywriter today to learn about helpful content strategies to increase sales for your business.

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Hot Email Tips for Small Businesses

January 16, 2024August 6, 2020 by Ray Cole

Hot Email Tips Help Businesses Generate Leads Online

Entrepreneurs often search for profitable ways to increase online sales. However, it is important to know which low-cost methods can generate a healthy amount of sales. Mobile Copywriter shares hot email marketing tips to generate Internet leads from targeted sources.

Marketing a Small Business With Scorching Hot Email Strategies

Each day, email is read among millions of consumers and business owners.

While some email messages are related to sales, operations and customer service, many entrepreneurs receive dozens of promotional emails on a daily basis.

Therefore, it’s important to creatively use hot email marketing strategies.

Write a Powerful Email Subject Line

Unlike search engine optimization, where a user is looking for specific information, email

messages are sent from friends, associates and online marketing experts.

Topics can range from health tips, business opportunities, educational offers, mortgage loans, auto insurance savings, marketing ideas and other subjects.

Many email messages are unwanted and deemed as junk mail.

Which means, a marketer must quickly command a reader’s attention to avoid appearing as spam.

When an email message is believed to contain spam, the receiver or certain spam detectors might swiftly forward the content toward the spam folder.

Although, to truly get a reader’s attention, an email message must contain a very eye-catching subject line.

With a powerful email subject line that contains valuable information, a reader might click onto the link to review the message.

Having some info about a reader’s interests can help marketing professionals obtain an above average email open rate.

A hot email subject line that piques a reader’s interest might get opened immediately.

Create Captivating B2B Email Marketing Messages

Unique email marketing messages enable entrepreneurs to generate thousands of free B2B leads online.

However, ordinary methods often fail to attract new prospects. Offers that move readers to take action typically include emotional triggers.

Think about it.

If any type of messaging worked, all business owners would generate inbound marketing leads on autopilot.

When the mission from the outset is to create hot email topics that readers will love, opportunities for success should increase.

A professional article writing service can craft unique email messages and blog content that excites readers to obtain more information about specific offers.

Get Email Addresses From Website Visitors

Grow your business online with an email subscriber list.

Use lead magnets, such as an ebook or a free report to build a list of email addresses.

It might take several website visits before a reader finds enough value to provide his email address.

However, it is possible to obtain thousands of email addresses that belong to motivated subscribers.

Mobile Copywriter helps financial professionals and small business owners reach more people online with vibrant digital marketing strategies.

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Does Your Marketing Strategy Include SEO Copy? Post #476

August 14, 2023May 14, 2020 by Ray Cole

SEO copy provides the optimal amount of web page content for your website. When search engine optimized content is eloquently created, website visitors are more likely to become buyers. Mobile Copywriter applies cutting-edge digital marketing strategies that increase website traffic for small businesses.

Email Marketing

Small business owners can obtain a favorable open rate and more conversions with SEO copy.

With an engaging email letter that speaks toward a customer’s needs, your response ratio and your sales revenue could soar.

Getting started with an email marketing campaign is a wise investment that enables you to quickly reach out to your subscribers.

Landing Pages

If you want to realize the highest return on your marketing costs, a well-designed landing page can outperform a standard web page.

Great for ecommerce and for business owners who sell products online, landing pages with SEO copy are created to compel readers to take action.

Without a website, some entrepreneurs use Facebook Ads and Google Ads to drive traffic to a landing page that is equipped with a buy now button.

Blogging

Sure, your blog writing can feature generic content. A lot of business owners and professional service providers write their own blogs.

Although, the savings from writing your own blog could result in missed opportunities.

Why?

When SEO copy is included within all of your blog posts, your content will rank higher in the search engine results.

As it becomes easier to find your blog online, your subscriber list will continue to grow.

Experienced SEO copy writers are recommended for crafting marketing collateral that will be used toward growing your business.

Press Releases

A press release that mentions a newsworthy topic is a great way to obtain a shareable piece of content for your audience.

While a press release does not provide a tremendous amount of SEO value, it can contribute toward your off-page SEO strategy.

Enhance your marketing initiatives with a cleverly-written press release to remain better connected with your target market.

Website SEO Copy

A website marketing strategy is very important for your business. Without a plan, you would endlessly wish for any type of traffic to land on your website.

However, website SEO copy should be designed to attract targeted prospects that result in free Internet leads for your business.

Using a subtle approach to guide prospective customers toward a marketing funnel or to a marketing outline, such as the one shown on the web page below could be a game changer for your business.

Ultimate Low-Cost Website Marketing System

SEO marketing activities will enable more people to find your website in Google’s search engine results.

Contact Mobile Copywriter for copywriting support to get found online in Google’s search engine results much faster.

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7 Digital Marketing Trends in 2023 Post #475

August 14, 2023April 22, 2020 by Ray Cole

Research provides detailed information that helps marketers enter into a new decade with bright ambitions. Whether your firm caters to consumers or toward business clients, savvy marketing professionals can stay ahead of the game with cutting-edge strategies. Check out some of the best digital marketing trends in 2023 for local business owners.

Digital Marketing Trends

Your business has the power to offer electronic promotions and stellar customer support via digital marketing.

However, in 2023, your company can expand its audience and sales with a variety of digital marketing strategies.

Voice Search – It’s rapidly growing to locate items, such as information, products, services and directions online. Amazon’s Alexa and Google Assistant are examples of voice-based support services that are helping people submit a query without physically typing onto a keyboard.

Marketing Automation – According to Forrester, global spending toward marketing automation could reach $25 Billion per year by 2023. Using this technology helps businesses seamlessly schedule a variety of tasks, such as blog posts, social media updates, campaign-driven activities and other digital touchpoints.

Chatbots – Known as conversation agents, chatbots work 24 hours per day to provide quick answers for various product inquiries or answers to frequently asked questions online. After attempting to decipher what a user is asking, a chatbot will provide a text-based response.

Video – Web users are consuming video at increasing rates each year. According to Hubspot, the brain processes visuals 60,000 times faster than text. Therefore, eye-catching images and videos can attract a viewer’s attention for longer time frames. Digital marketer’s are finding success with videos that are motivational, informative or humorous.

Email Marketing – Consumer and B2B marketers are continuing to have favorable experiences with interactive email offers and with newsletters that are used to build engagement with readers.

Mobile Applications – There is practically an App for just about every online task. Mobile applications have enhanced the user experience for online banking, gaming, shopping and a variety of organizational needs. As smartphones and other mobile devices become more sophisticated, mobile applications will become more useful and far more advanced.

Content Marketing – While marketers plan to write more content and to record more online videos, it is just as important to aggressively promote the content. High-quality content that is shareable and builds engagement with viewers is needed for marketing success in 2023.

Conclusion

Digital marketing trends in 2023 may be used toward building a company’s brand, website traffic and online sales.

Marketers can experiment with a variety of methods to connect with prospective customers.

Outsourcing is an excellent way to save time and money on marketing-related tasks.

Contact Mobile Copywriter today to learn about ways to rank on page one of Google or to get found online with content writing that motivates readers to take action.

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Compete to Win in 2021: Marketing for Mortgage Brokers and Real Estate Agents

August 14, 2023January 23, 2020 by Ray Cole

Updated 1/13/2021

Helping consumers with one of their largest purchases is a big deal. Whether your role is to help them find a home or to secure the financing for it, they must be able to remember you when they are serious about buying a home. Mobile Copywriter provides marketing for mortgage brokers and for real estate agents to compete for more business in 2023.

Improve Your Local Visibility

If prospective buyers have to stumble upon your name or website to locate you, 2023 will be a difficult year for your business.

Competing against thousands of remote workers who are also seeking to connect with local customers will increase the marketing challenges for sales professionals.

Unless a referral is provided, a home buyer will contact the most recognized real estate agent or mortgage lender in her community.

Brand awareness builds trust.

Therefore, when a home buyer begins to recognize a loan officer’s presence online or via social media posts, opportunities for engagement increases.

With top Google rankings for high-value keywords, a home buyer could visit a real estate agent’s website or blog to gain more information.

Note: A top Google ranking is needed for increased visibility, as most web-based users will not venture toward the second page search engine results.

According to Hubspot, 75 percent of web-based users never go beyond the first page search engine results.

Borrowers can also review a mortgage broker’s profile on social media, and decide whether to share some of the content or to become a follower.

When done correctly, this is very powerful. Having thousands of local social media followers could lead to an envious amount of closed transactions and more money in your pocket.

Recognize Your Marketing Challenges

Selling more real estate or closing more mortgage loans is easier when you follow a proven routine. Your daily habits will largely determine the level of success that you obtain.

In an industry where it’s so important to keep up with existing clients and to build engagement with new clients, a few extended meetings or phone calls could impact your regular schedule.

Getting the word out about your business is time consuming. However, marketing for mortgage brokers and for real estate agents is required to consistently attract prospective clients.

Shown below are a few things that could derail your scheduled tasks.

Unexpected office visits
Sales meetings
Extended conversations
Multiple house calls
Automobile problems
Family emergencies
Health issues
Depleted marketing reserves

Hire a Copywriter for Marketing Help

Outsourcing important tasks that are necessary to grow your business will give you more time to focus on customer support and selling.

Our affordable copywriting services for real estate agents and for mortgage brokers are designed to generate free leads versus relying upon an expensive pay-per-lead strategy.

Many sales professionals have been advised to perform marketing activities, such as social media, direct mail, blogging, newsletters, web design, mobile, SEO, Google ads and Facebook ads.

We provide marketing help for real estate agents and for mortgage brokers who are too busy to consistently perform the above activities.

When you hire a copywriter for marketing help who provides blogging, social media support, SEO services and press releases at affordable rates, you retain more of your time to devote toward other productive activities.

With more time to close mortgage loans or to sell more homes, you can compete to win in 2023.

Get more details about working with the best content creator for real estate agents and for mortgage loan officers today.

Use the blue button below to tell Mobile Copywriter what you need.

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