B2B Copywriting Secrets for Digital Marketing Success

Digital Marketing Success

Marketing success is achievable with B2B copywriting tips.

Without overcomplicating the process, smart business owners will win.

Using some basic digital marketing principles can 10x your sales revenue.

Let’s get right into it…

You’ll need to:

  • Reach key decision makers
  • Use engaging content to attract your ideal customers
  • Answer questions for the most stubborn pain points
  • Provide a useful lead magnet
  • Follow up promptly
  • Create an onboarding system
  • Deliver impeccable goods and services
  • Maintain a consistent connection with customers

While, you’ve probably applied some of these online marketing strategies 

before, the secret for B2B sales success is to frequently use all of the 

above items to maximize your conversion ratio and to decrease your 

customer acquisition costs (CAC).

Build Brand Awareness via Sales Copy and Content Marketing  

Sure, your logo and corporate images are used for recognition and to help 

customers identify your company.

Brand awareness places a stamp on your business that customers should 

notice, such as your company’s mission and values. 

But beyond the visuals, sales copy and digital marketing provide 

opportunities to speak directly with your audience. 

Whether, you’re using short-form copy or long-form content to engage with 

prospective customers, the right words can improve your digital marketing 

success.

Work More Efficiently via B2B Automation  

Your tech stack may be used to improve your workflow.

Tools for appointment setting, email marketing and managing a customer’s 

profile can greatly enhance your productivity. 

With B2B automation, your sales team can seamlessly operate and save 

time on a variety of repetitive tasks.

Bridge the Gap Between Content and Sales

According to the Content Marketing Institute, “59% of marketers say 

creating content that appeals to different stages of the buyer’s journey is a 

challenge.”

Therefore, sales and marketing should collaborate to create amazing 

content for use throughout the buyer’s journey.

Optimal writing for your B2B audience and call to action copy will help you

generate more leads.

Ultimately, you’ll close more sales and earn more money.

Contact Mobile Copywriter today about growth-oriented marketing strategies.

23 Free Digital Marketing Tools for Content Creators

Free Digital marketing Tools

Digital marketing services provide creative support for local, national and global businesses. With an experienced creative team, a company can improve its brand awareness and generate more sales online. Mobile Copywriter shares 23 free digital marketing tools for content creators in the U.S.

Free Digital Marketing Tools

Freelancers and corporate marketing departments use a variety of digital marketing tools to design unique images, videos and copy.

Content creators use the power of digital marketing technology to educate, entertain and inspire people online.

Check out 23 of the best digital marketing tools shown below.

  • Canva
  • Hubspot
  • Buffer
  • Google Trends
  • UberSuggest
  • BuzzSumo  
  • Google Keyword Planner
  • Hemingway
  • Sumo
  • WordPress
  • SendGrid
  • Grammarly
  • Link Explorer (MOZ)
  • Google My Business
  • Zoho CRM
  • Mailchimp
  • Screaming Frog SEO Spider
  • Google Docs
  • Trello
  • HotJar
  • Typeform
  • Google Search console
  • Medium

Create Content With Free Digital Marketing Tools

Small business owners and companies that need low-cost resources to build engagement with audiences online can use digital marketing tools for content creators.

The free versions mentioned above provide an economical way to market a business online.

However, most of the digital marketing tools offer premium features for a monthly fee.

Copywriters who create content for article writing services, blog posts, newsletters and for web pages will be able to design basic and advanced images.

For outreach, digital marketers can use free tools for email marketing and social media to build engagement with subscribers.

Google offers a variety of free tools that web developers or content creators can use to gain more website traffic and visibility online.

As a creative agency, Mobile Copywriter uses many of the digital marketing tools shown above.

Let us know about other high-quality digital marketing tools for content marketing professionals.

Reach out today to hire copywriters or to work with amazing content creators.

Contact Mobile Copywriter for more information. 

Powerful SEO Strategies Used by Mortgage Marketing Companies

Mortgage Marketing Companies

Mortgage marketing companies provide promotional fuel to help brokers and lenders close more loans. Whether the goal is to increase brand awareness or to close more loans, it is wise to follow a proven method. Mobile Copywriter reviews powerful SEO strategies that are used by mortgage marketing companies to get more leads.

Best Mortgage Keywords

While mortgage brokers, lenders, loan officers and experienced writers can create content for a mortgage website, it’s the research that separates generalists from mortgage SEO specialists.

Lending professionals are usually too busy to put in the time that it requires to stay up to date on the latest SEO strategies.

Therefore, usage is above average for popular keywords that are widely used, which is a common mistake.

SEO specialists will conduct research to locate the best mortgage keywords that align with a mortgage company’s goals, location and types of products that are offered.

Careful consideration toward the search volume for specific mortgage keywords is also important. 

Mortgage marketing companies that focus on the best mortgage keywords will give their clients more opportunities to dominate the search engine results.

Unique Mortgage Content

Brokers and lenders have tried a variety of strategies to close more mortgage loans.

Some mortgage marketing companies offer brokers and lenders shareable types of content.

Lending professionals can negatively impact their brand while circulating content that other competitors are sharing.

Coke, Pepsi or Budweiser would never share content that competitors are using.

Sharing cheap content is not wise for brokers, lenders or small business owners.

However, unique mortgage content helps brokers and lenders build an authentic brand.

Google has search engine spiders that crawl throughout the Internet to find original content that is helpful for its readers.

Websites that contain duplicate content from another creator could receive ranking penalties.

Therefore, lending professionals should write original content or hire an SEO copywriter to create unique mortgage content.

Mobile Copywriter uses SEO strategies and article writing services that attracts search engines and keeps readers engaged.

Our mortgage marketing ideas are designed to increase website traffic and to help loan officers get more home buyer leads.

Mortgage Marketing Companies Write Great Headlines

Great headlines are used to attract more search engine clicks.

Content that is visible online has an opportunity to direct traffic toward a mortgage website.

Mortgage companies can get found online with great headlines and informative blog titles.

Hire a professional copywriter to obtain high-quality mortgage leads today!

Connect with Mobile Copywriter for creative website content and for call-to-action sales materials.

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Triple Your Sales With the Ultimate Content Marketing System

Content Marketing System

Amazing promotional methods provide opportunities to connect with your ideal customers. Whether you offer the best local services or you sell high-quality products, people need to know about you. Mobile Copywriter uses the ultimate content marketing system to help small business owners generate more sales online.

Why is Content Marketing Needed for Sales Success?

Sales success hinges on the ability to convert warm or cold leads into paying customers. Business owners who primarily work online or remotely will not have the same engagement that a face-to-face sales presentation offers. 

Effective content marketing showcases valuable information that prospective customers will consider on their path toward making a decision to buy. 

The sales cycle will take time to develop from the initial customer contact through the point that a closed sale occurs.

That is why the process is called content marketing versus content selling. 

As prospective buyers repeatedly recognize your brand, tips or products that will solve their problems, you will get more opportunities to build your business.

So, unless you are making outbound cold calls or paying for some form of advertising, you may be hoping that customers find out about your product and services online or via word-of-mouth.

Hope and wishful thinking are unlikely to build your company’s revenue.

High-impact messaging that resonates with your readers will fill your inbox with warmer leads.    

Content that is created, shared, posted and emailed online can lead to increased website traffic and inquiries for your products.

Sales success online begins when you are able to provide solutions that will solve the problems that your audience needs. 

Your competitors may be offering similar products or services, and they will be trying to get more online sales, too. 

Therefore, a strong content marketing system can help you increase your online sales.

Content Marketing System for Small Business Owners  

Small business owners are constantly facing new challenges, obstacles and missions that seem impossible. 

When you are trying just about everything to find a way to survive, a lot of other items may appear more important than marketing a small business.

With the ultimate content marketing system, your business will have a superior edge above your competitors.

If you are tired of spending thousands of dollars per year for online marketing or local Internet ads, there is a better way to obtain targeted leads. 

Multiply Your Sales With Savvy Content Marketing Ideas

A driving ambition to triple your sales revenue should be aligned with a proven formula.

Again, wishful thinking and unproven promotional methods will cost you a lot of time and money.  

Mobile Copywriter uses organic inbound marketing strategies that are designed to quickly drive free Internet leads toward your website.

Contact us today for call-to-action content that will increase your bank deposits.

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Best SEO Company for Mortgage Marketing

Best SEO Company

Closing mortgage deals will provide generous rewards for lending professionals. Pipeline management separates average producers from top mortgage originators. Mobile Copywriter is the best SEO company for mortgage marketing that generates targeted leads.

Organic Search Engine Marketing Services

Search engine marketing (SEM) often relates to paid forms of exposure.

However, organic search engine marketing services use inbound promotional methods to attract free Internet leads.

Ranking near the top of Google’s SERPs can eliminate the need for paid advertising.

Professional Mortgage Marketing

Mortgage marketing online is dominated among a handful of companies with an enormous amount of money.

Lenders and mortgage brokers with smaller budgets are largely unable to compete against the firms who continuously roll out national advertising campaigns that appear online and on television.

Although, there is great news for mortgage professionals who want to obtain a fair share of their local markets.

Professional mortgage marketing gives a local mortgage company a fighting chance against out-of-state firms who are taking a lot of loans and money from the community.

Time is of the essence for mortgage professionals to make a commitment toward success. 

Avoiding cheap content providers and hiring the best SEO company for mortgage marketing will help brokers and lenders realize higher sales volumes.

SEO Lead Generation

A shortage of quality mortgage leads can result in low pipeline levels. 

When business begins to fade, loan originators will typically pick up the phone to prospect for people who might need a home loan.

With the right SEO lead generation strategies, loan originators can focus on closing deals versus hunting for folks who could use low-rate financing for a home loan. 

An SEO copywriter who specializes in lead generation for financial services should be consulted for a local marketing campaign.

Hire SEO Company to Increase Brand Awareness

Branding aims to help consumers instantly recognize a company. 

Mortgage brokers and lenders can hire an SEO company to improve search engine rankings, which can increase a website’s visibility and brand awareness.

When prospective borrowers frequently see a local mortgage company appearing in the search engine results, a request for a home loan might be made online. 

Get More Business With Local SEO Services

Competition for local mortgage leads is intense in most areas of the United States. 

Therefore, smart lending professionals will avoid do-it-yourself promotional projects to acquire local leads. 

While the market is hot, now is the time to work with a mortgage marketing professional to get more business.

Ranking at the top of Google for extremely valuable keywords via mortgage SEO can result in more leads, additional closed sales and more money!

As the best SEO company for mortgage marketing, we can help improve your search engine rankings and a variety of on-page SEO metrics.

Contact Mobile Copywriter today for faster mortgage marketing results.

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Related Content

Starting or Saving a Business in 2020?

Business in 2020

Business in 2023 creates unique challenges for many entrepreneurs. Whether you are trying to start a business with a limited budget or having staffing problems, you are not alone. Millions of business owners are enduring unprecedented financial hurdles that began after the Covid-19 pandemic. Help is available for entrepreneurs who are starting or trying to save a business in 2023, and beyond.

Lower Monthly Sales

Social distancing has negatively impacted some of the nation’s largest industries, such as travel, entertainment, hospitality, merchandising, medical and agricultural enterprises.

Your business can find customers online via digital marketing strategies versus using traditional promotional methods that deliver lower monthly sales.   

A higher return on investment may be realized with helpful website information, blog content, article writing services, press releases and explainer videos.

Content Marketing Support to Grow a Business in 2023

Consumers are finding more ways to locate valuable resources from home.

However, a lot of necessary services cannot be ordered online from Walmart or Amazon.

A strong local marketing campaign can build brand awareness for a local firm.

For instance, an auto parts store or a fitness center would benefit from content marketing support for local businesses.

Sharing specific details about your company’s products and services might attract some new customers and additional sales.

If you are facing some challenging experiences in your business, help is just a click away.

As the economy continues to flounder, now is best the time to take immediate action toward branding and marketing your company.

With a reduced amount of face-to-face interactions, B2B firms and retailers are noticing fewer sales. Less sales for a business that operates on relatively tight margins could lead to unpleasant conditions.

Therefore, content marketing strategies are essential for entrepreneurs who are starting or working to save a business in 2023.

The Internet provides opportunities to reach local shoppers and buyers from global locations. Entrepreneurs who use creative methods to engage with targeted prospects will be able to cost-effectively generate more sales online.

Create Content That Motivates Customers to Buy With Help From A Copywriter

The largest brands in the world hire copywriters to create call-to-action content, and you can, too.

Although, brainstorming to create the most attractive Super Bowl ad might be out of your current budget, local marketing opportunities are much more affordable.

For less money per month than you would spend on Facebook advertising, local search engine optimization strategies are ideal ways to generate targeted Internet leads.

Hire a copywriter to create content for a local business.

Mobile Copywriter helps small business owners and Fortune 500 companies get found online via competitive keywords and SEO strategies.

Contact us today about effective ways to grow a home-based business.

Blog Increases Mortgage Sales Volume

Blog Increase Mortgage Sales

Loan originators might be shocked to discover that a well-written blog increases mortgage sales. Lenders and brokers who provide valuable content for prospective borrowers are able to generate free mortgage leads. Mobile Copywriter provides search engine optimized content and marketing services to help financial professionals obtain inbound Internet leads. 

Blogging for SEO Mortgage Leads

Annoying online ads occasionally prompt a user to click onto a link for certain details. 

Think about your experiences, where pop-up ads or links appear. Some of the ads might be crafted in a manner that piques your curiosity, and results in clicks for more information.

However, when you entered specific words to find information that you were searching for, you might have selected one or more of the results that appeared on page one of the Google SERPs (search engine results page).

Blogging is one of the best ways to get SEO mortgage leads. When a user-initiated search is performed, high-quality content that is carefully marketed can appear at the top of Google’s search engine results.

If a home buyer searches for information about getting pre-qualified to purchase a home, results from your blog that rank well in Google might help you generate a new mortgage lead.

A loan officer with a fairly good closing ratio should be able to convert local leads from a mortgage blog that generates consistent profits.

Although, most blogs will never make it to the first page of Google.

When searching for any phrase that relates to mortgage Internet leads, only a few blogs will appear on page one of Google. 

While millions of search results are ranked for competitive keywords, Google will only list its ranking of the 10 most relevant pages for the search query.

An engaging blog increases mortgage sales and opportunities for more referrals.

Online Marketing With a Mortgage Blog

A weekly mortgage blog provides an opportunity for brokers and lenders to share helpful tips with readers.

Also, great for loan originators, a mortgage blog is the perfect digital marketing platform to build credibility, authority and trust with local borrowers.

Blogs that become a valuable resource for prospective home buyers might be shared with other borrowers or bookmarked for future visits.

Ideally, a mortgage blog will include a lead capture form that encourages borrowers to get pre-approved for a home loan or to seek help for specific questions.   

Blog Increases Mortgage Sales and Website Traffic

As your blog becomes more visible in the search engines for competitive lending terms, you should receive more website traffic from borrowers who are actively searching for mortgage loans. 

The easiest deals to close usually stem from people who need to obtain a mortgage loan to buy a house,

Companies with the top Google search engine results in your area for mortgage loans are likely to get inquiries from local borrowers.

Therefore, correctly using your blog to generate free mortgage leads in your area could enable you to dominate your local market.

As the best mortgage article writing service in the USA, Mobile Copywriter offers SEO services and content marketing support to help local websites get found online.

Contact us today about mortgage marketing strategies to grow your sales volume.

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Generate Mortgage Leads While Mortgage Rates Are Low

Mortgage Rates

Updated 3-5-2020

Mortgage rates are shopped online to find the best deal. Unfortunately, many home buyers are not aware that the lowest displayed rate does not always equal the lowest cost or the best mortgage terms. Mobile Copywriter provides the best mortgage marketing ideas to help brokers and lenders close more loans.

Using Mortgage Rates to Get the Best Mortgage Leads

Mortgage professionals who can sell borrowers via the lowest rates in the marketplace should have an easy path toward lead generation.

However, a broker or a lender with pricing that is a quarter-point above the best mortgage rates available can certainly compete to win.

Here are a few ways to compete against price:

  • Lower overall costs (rate & price combination)
  • Excellent customer service
  • Solid customer reviews
  • Local office presence
  • Mortgage marketing strategies

Build Brand Awareness for a Mortgage Company

Local brand awareness is one of the best ways for a mortgage company to generate free mortgage leads. When a borrower is ready to obtain financing to buy a home, she may reach out to a mortgage company that is recognized in her area.

A mortgage business with a strong brand has conveyed reliability, trust and value in the market that it serves.

Some mortgage companies are largely known from promotions that display low mortgage rates in print and online.

Although, mortgage professionals who cannot compete on price alone may use other methods to grow a mortgage business and to reach more prospects. 

We provide the best content creation strategies and mortgage marketing ideas to connect with prospective borrowers before the competition does.

Content Writing Services to Generate Mortgage Leads Online

With the right marketing system, it is easy to maintain a pipeline of borrowers who need financing for a home.

Doesn’t everyone use a marketing system?

No!

Every mortgage company has different goals, different leadership and a different path toward success.

Every borrower does not get the same mortgage rates.

Each borrower has a different credit score.

Each borrower has a preferred method of consuming information.

Some borrowers might prefer television, radio, social media or perusing the search engines.

As digital marketing professionals, we help mortgage companies connect with borrowers who use various social media platforms and search engines.

Knowing where borrowers are spending time is an important metric for mortgage marketing professionals.

We created a content marketing system that engages borrowers to connect with a mortgage company more frequently.

Whether using fresh web page content, article writing services, blog posts, press releases or social media posts, our goal is to help mortgage professionals attract a larger supply of local Internet leads.

When borrowers are frequently guided toward a mortgage company’s website, the probability that some of the visitors will inquire about mortgage rates increases.

Borrowers are repeatedly visiting a mortgage company’s website because the content is informative and it answers specific questions about the lending process.

Loan officers who have built a significant amount of trust with local borrowers can sell credibility and reliable services versus a company that only competes on the lowest mortgage rates.

As the best copywriters for mortgage companies, we provide affordable SEO services, web design, hosting, website content, article writing, blog posts, press releases, call-to-action copy and social media marketing support.

Our content marketing services are used among brokers and lenders who offer affordable mortgages rates that lead to affordable homeownership opportunities.

Search engine optimized content helps improve a mortgage broker’s or a lender’s website for keywords that borrowers are using to find financing for a home loan.

Contact us today to inquire about growing a mortgage business online that builds trust with local prospects.

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Increase Online Sales Without Expensive Facebook Ads

Online Sales

Lead generation activities are needed for a business to maintain a consistent level of online sales. However, entrepreneurs are frequently torn between the costs of pay-per-click ads and social media advertising. Mobile Copywriter helps businesses increase online sales without expensive Facebook ads.

Use a Sales Funnel to Get More Internet Leads

As copywriters, we understand many of the issues that a buyer is thinking about during the sales process. Having a way to repeatedly engage with prospective customers is the key to online marketing success.

Therefore, it is a great idea to offer a lead magnet, giveaways, limited-time offers and other incentives for a visitor to make an immediate decision to opt-in, to purchase or to subscribe for a specific item.

A sales funnel provides subtle assistance that keeps the process ushering along for a marketer. With a quality sales funnel, a business can obtain more Internet leads.

Explore Content Marketing Instead of Expensive Facebook Ads

Every marketer knows that Facebook is a powerful platform that has billions of monthly users. With such an extensive network of friends, family members and associates, Facebook would appear to have the perfect environment for online selling. 

It does!

And, many entrepreneurs operate a business exclusively on Facebook. 

However, as Facebook’s popularity grows, so does the cost to advertise in front of millions of online viewers. 

Marketers can use a variety of tools and resources via Facebook’s Ad Manager.

Affordable content marketing strategies provide a method to increase online sales without expensive Facebook ads.

Content is the bridge between a marketer and a consumer. Imagine the relationship that an entrepreneur may be able to build by answering a buyer’s concerns along the journey.

Nearly every item that a consumer purchased for the first time required a pitch, a demonstration, a story or a commercial. 

So, whether a consumer views a Facebook ad or products on a website, a delicate amount of content will be needed to persuade the viewer to take some sort of action.

Hire SEO Copywriters for Content Writing to Increase Online Sales

Generating more revenue online is an important goal for many entrepreneurs. Although, building targeted website traffic, engaging with potential buyers and creating call to action content takes more time than most business owners might expect.

Copywriters who specialize in search engine optimization will use software and tools for keyword research that improves a website’s ranking on Google and Bing.

High-quality content writing that helps a website gain greater visibility is a major step toward making more online sales without using Facebook ads to grow a small business.

Deciding to hire SEO copywriters for content writing services online is the smartest way to stand out against the competition.

Contact Mobile Copywriter today about affordable SEO services, article writing to sell online and about strategies to improve brand awareness for a small business.

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Content Creation That Generates Free Mortgage Leads Post #465

Mortgage Leads Can Generate More Business With High-Quality Content Creation.

Updated 10/12/2023

Exclusive mortgage leads provide an opportunity for loan originators to make more money.

However, free mortgage leads enable brokers and lenders to earn a higher return on each closed home loan.

Mobile Copywriter explores the best content creation methods that generate free mortgage leads for loan originators.

Are Mortgage Leads Really Free?

Yes! It’s possible to generate free mortgage leads.

Although, some initial efforts are needed upfront to avoid an ongoing outlay of cash.

Free mortgage leads can stem from relationships that a loan officer builds with referral partners, such as real estate agents, home builders, accountants, financial planners, credit improvement services and home improvement companies.

High-quality article writing services can create mortgage content that drives organic traffic or free Internet leads to a search engine optimized website. 

Building Trust to Generate Free Mortgage Leads

Mortgage professionals rarely receive multiple leads during an initial encounter with a new referral source, as the prospect may already have outlets for placing easy loan files and outlets for submitting challenging mortgage applications.    

To attract business from referral sources, a loan officer has to determine what type of financing is routinely needed for a potential client.

Additionally, the referral source would need to feel confident that a mortgage loan officer can provide adequate funding, attractive rates and the ability to close on time.

Unfortunately, brokers and lenders will rarely attract mortgage leads with just a shiny website.

A lot of high-quality content will be needed to cover information that borrowers are seeking to discover.

When a website has a limited amount of search engine optimized content, paid advertising, retargeting and pay-per click ads are often used to generate leads.

However, the ROI for paid ads will generally be much lower than the earnings from free mortgage leads. 

Prospective borrowers are frequently using Google to locate information about buying a home or refinancing.

As the world’s most authoritative search engine, consumers are aware that Google provides high-quality results for topics, such as real estate, insurance, title information and for mortgage lending.   

Obtaining Mortgage Leads Online

While every website will have some content for visitors to read, most mortgage businesses will not be viewable to prospective borrowers.

Sure, most mortgage websites are indexed to appear within Google’s free search engine results.

But, it’s where the website appears that matters most. 

Here is the logic!

There are plenty of places that a borrower could search for a mortgage loan online.

However, Google is the most trusted resource for obtaining general or important information online.

Therefore, users are fairly confident in the results that Google has selected to appear on the first page of its search engine.

So confident, that it’s easy to believe that the first five out of ten results that are shown on the first page of Google will typically receive the most website traffic.

Appearing on the bottom half of Google’s first page search results is still fairly respectable, as a user might see something that is worth clicking onto.

Having a meta description that partially addresses a user’s search engine query could result in a visit to the website.

When a website appears beyond the first page of Google for top-level mortgage keywords, many opportunities are lost.

Essentially, users trust that Google has placed the best results near the top its first page.

Again, Google’s organic search engine results are free. 

So, appearing within Google’s top results for valuable mortgage keywords and for long-tail keyword phrases is among the best ways to get found online.

Why Create Content for a Mortgage Website?

Imagine visiting a website that displayed limited or outdated content. 

It would create a rather poor user experience.

Almost as bad, is when a visitor lands on a web page to see the same information month-after-month.

Eventually, the user will search online for fresh website content that provides helpful information.

Creating content that users enjoy reading could lead to frequent website visits.

Also, readers might follow a mortgage blog or a newsletter via real simple syndication updates.

An RSS feed is a great way to build engagement with raving fans.

Search engine visibility is also an important reason to create content for a mortgage website.

In fact, competitive mortgage companies who aim to rank at the top of Google to attract mortgage refinance leads, VA IRRRL mortgage leads, exclusive mortgage leads, FHA mortgage leads, reverse mortgage leads, purchase money leads or home buyer leads will hire the best SEO copywriters for content creation.

When a potential borrower begins to shop for a home loan, mortgage lenders and brokers who want to generate local Internet leads must get found online within Google’s top search engine results.

Therefore, content writers with mortgage industry experience are recommended for blog posts, press releases and for web page content that drives more traffic and leads toward a mortgage website.

Writing Blog Posts for a Mortgage Website

Mortgage blog posts are regularly needed to keep prospective borrowers informed with topics, such as local housing issues, national housing issues, benefits of buying a home versus renting, low-rate loan programs, loans for first time home buyers, debt consolidation, advantages of getting a reverse mortgage and ways to improve credit scores.

Additionally, properly crafted blog posts can help readers find a mortgage website online. Using the right keywords, phrases, images and a variety of SEO elements within a weekly blog post can improve the search engine visibility for a mortgage website.

Although, stuffy content and certain types of lengthy prose will cause readers to quickly leave a website. Powerful content writing for a mortgage blog will keep readers engaged and provide a ton of value.

Frequent blog posts provide an excellent way to increase website traffic, to engage with borrowers and to generate free mortgage leads. 

How many words should a blog post contain?

When creating content for a blog post, a writer should add a minimum of 200 words.

Ideally, a blog post should have at least 300 words.

Google ranking factors indicate a preference for blog posts with 200 words or more.

Writing Press Releases for a Mortgage Company

Press releases enable mortgage companies and other small businesses to share newsworthy content with media outlets. 

When a mortgage firm wants to announce the opening of a new location, new products, new services or other important information, a press release is a great vehicle for spreading the word.

Also, a press release offers great opportunities for branding and for attracting local customers. 

We create press releases that mortgage companies can publish on their website, share on social media or send to existing customers via email.

Writing Web Page Content for Free Mortgage Leads

Web page content gives visitors informative details about specific products and services.

When content is written with the reader in mind, a business owner should notice that visitors are staying on the page for longer time frames.

While more content gets absorbed when visitors are on a web page for extended durations, additional benefits may be realized for SEO purposes, too.

Search engines reward websites that keep readers engaged for longer periods than competing sites are able to achieve.

Therefore, writing website content that excites, informs or entertains visitors is important for a company that wants to generate free mortgage leads.

Hire SEO Copywriter

Hire a Copywriter for Content Creation

Whether a web page or a blog post has 300 words, 1,000 words or more than 2,000 words, a reader’s attention must be captured within about eight seconds.

Note: This blog post has more than 2,200 words.

Before reaching a call-to-action that invites the reader to pick up the phone, fill out a contact form or to subscribe to a newsletter, the content must immediately resonate with the reader.

Deciding to hire a copywriter is wise for most mortgage professionals. 

Why Hire a Copywriter?

Because, a lot of details that seem very basic requires some out-of-the-box foresight.

While focused on closing more mortgage loans this month and in the upcoming months, a loan originator should be working on sales activities. 

Calling new leads, following up with borrowers, answering any concerns, reaching out to referral sources, staying up-to-date on new products, participating in industry events and seeking ongoing training are some of the activities that a successful loan officer should routinely perform.

A copywriter might spend more time crafting a title for a blog post than a loan originator takes to write half of the words for a blog post.

Additionally, a copywriter will perform some keyword research to find the best mortgage keywords and the most useful keyword phrases for mortgage SEO strategies.

Since many loan officers are sharing details that are easy to find on any competing website, a blog post might largely go unnoticed amongst 4 million other blog posts that are published every day.

Therefore, a proven content marketing system should be used to determine an ideal way to seamlessly integrate very valuable mortgage keyword phrases into a blog post, a web page or into a press release.

It’s a great idea to hire a copywriter for lead generation support.

Generate Exclusive Mortgage Leads With SEO Copywriting

Mortgage marketing executives and sales managers generally intend to present a strong brand that meets the financing needs for most local consumers.

Although, the ability to spread the word to borrowers in competitive regions is very difficult without search engine optimized website content.

For many years, loan officers have understood the value of exclusive mortgage leads.

Due to the time and the work that’s involved to generate exclusive mortgage leads that are organic (Free Mortgage Leads), Internet marketing companies receive constant inquiries.

However, to get any type of free Internet marketing leads that are exclusive, a unique approach is required.

A content marketing strategy to get mortgage leads online is what separates exclusive mortgage leads from generic Internet leads.

SEO copywriting delivers powerful information that consumers are searching to find on the world’s best search engine — Google!

When a mortgage website is authoritative and provides answers to questions that prospective borrowers are asking, loan originators will be able to generate exclusive mortgage leads much faster.

SEO copywriting is used for generating free mortgage leads from borrowers who respond to call-to-actions that are relevant to specific search engine queries.


Content Marketing

Content Marketing Ideas for Mortgage Lead Generation 

Loan officers and mortgage brokers are constantly competing against other mortgage companies to obtain more business.

Although, lending professionals who maintain a connection with prospective borrowers will win over the long term.

The days of simply spending money to buy mortgage leads online are dwindling. 

Shown below are some of our most powerful content marketing ideas for mortgage lead generation.

  • Consistently adding fresh website content.
  • Posting informative blog content at least one time per week.
  • Linking relevant content to new articles.
  • Sharing helpful content with social media followers.
  • Linking images and videos to written content.
  • Create call to action content that readers will value.
  • Using email to generate leads from targeted prospects.

Focusing on Local Internet Leads

Instead of casting an extremely wide net to search for mortgage leads, brokers and lenders can generate a lot of business from borrowers who are nearby.

With the ability to get found online when a borrower searches for specific keyword phrases, a mortgage website could generate more local Internet leads.

Some borrowers who prefer to work with local lending experts may become repeat customers or send referrals from other prospects with similar goals.

A stronger local presence can help a mortgage company increase its brand awareness within the community, too.


We help mortgage lenders and mortgage brokers generate free Internet leads with compelling copy that gets website visitors to take immediate actions.

Proven Content Creation Methods to Grow a Mortgage Business

In many ways, the mortgage business is similar to other industries.

Customers expect reliable services that are delivered as promised and on time.

However, the timeline from the initial point of contact to a completed transaction is longer than it takes for most industries, such as an auto repair service or for tax preparation services.

Creating content that answers a reader’s search query has proven to engage borrowers more than information that is too complex. 

For instance, most consumers do not want to read content that resembles an auto repair manual or to understand the nuances of the tax code.  

When consumers are satisfied with the search engine results for certain home lending queries, brokers and lenders will be able to grow a mortgage business more efficiently.    

Working with a premier content creation company that is ranked among the best article writing services in the US is an asset for online funnel marketing strategies and for effective mortgage marketing ideas. 

Mobile Copywriter helps mortgage professionals generate free mortgage leads with SEO copywriting and content marketing strategies

We write mortgage content that meets the highest compliance standards. 

Our content gives readers valuable insight that ultimately aims to increase a company’s authority online and to build engagement with website visitors.   

A borrower should not randomly pick a lending professional to handle such a large financial transaction.

Lending professionals should also refuse to work with mortgage content writers who are not experienced within the industry and who are not ranked on the first page of Google.

Contact Mobile Copywriter today about article writing services and search engine optimization strategies to generate more website traffic from targeted prospects.

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