Consumers should know that mortgage brokers provide personalized service. An excellent banker will offer great service, too. But, as you are aware, a mortgage broker is compensated for shopping the marketplace to find competitive rates.
When a consumer understands that a bank has a limited amount of products and fewer mortgage interest rates than a broker has to compare, you should never have an empty pipeline. Mobile Copywriter uses the best content marketing strategies and search engine optimization tips for mortgage brokers to generate leads online.
Why Should You Generate Leads Online?
With a robust digital marketing strategy, you can generate free mortgage leads online. When you begin to receive free Internet leads, your profit per loan will skyrocket.
Many small and mid-sized mortgage brokerage firms will make the mistake of trying to create user-generated materials (their own) to compete against lenders who spend millions of dollars each month to leap over the competition.
Shopping for a mortgage loan is a big deal for borrowers who need money to buy a home or to refinance. While some borrowers might look to Reddit, Facebook or Twitter to ask their social media contacts about getting the best mortgage rates online, most people will perform a Google search to find local lending professionals.
Ranking on Google for high-value keywords in your market area is imperative to closing more loans. You should generate leads online because it’s where the vast majority of your prospective borrowers will begin their search for a home loan.
Are the Best Mortgage Rates From a Bank or a Mortgage Broker?
Bankers use an array of marketing collateral to keep their customers informed, such as brochures, flyers and banner displays within a branch. Even with higher rates than a broker might have to offer, a banker may be able to encourage a borrower to apply for a mortgage loan.
Although, brokers can deliver a ton of value by simply educating consumers about a variety of lending options. The key is to engage and to build trust with prospective borrowers before a banker does.
It is wise to explain to a borrower that every bank can set its rate for a 30-year fixed-rate mortgage. However, the consumer must also understand that it could take a considerable amount of time to find and to research hundreds of lenders to locate the best mortgage interest rates online.
Once a consumer understands how difficult it is to view every available loan option, your job as a mortgage broker is to eliminate the consumer’s pain points. In fact, when a consumer knows that most bankers are issuing retail rates and that you are shopping nationwide to obtain the best wholesale rates for their needs, you will generate more leads and close more mortgage loans online.
Grow Mortgage Business With Inbound Leads
As your brand and your influence grows online, you can attract more borrowers toward your mortgage website. Using the best digital marketing strategies for mortgage brokers, you can generate free Internet leads.
When borrowers are looking for home loans on Google, mortgage websites that are properly search engine optimized will generate the most local Internet leads.
SEO mortgage marketing strategies are ideal for growing a lending business that dominates local competitors.
Working with SEO copywriters who improve search engine rankings online is the surest path to get found on Google. As targeted website traffic increases for your business, you will get more inbound mortgage leads.
Contact Mobile Copywriter today for mortgage marketing ideas to take your company to the next level.