Content for a mortgage website can enable brokers and lenders to make more money online. A professional copywriter can implement a powerful keyword strategy that will massively increase website traffic. Mobile Copywriter shares some of the advantages of generating free mortgage leads versus hiring a list broker to buy purchase mortgage leads.
Why do Lenders Need Mortgage Leads?
Knowing which consumers are looking for mortgage loans is half of the battle for motivated loan officers. Many LOs are unhappy working at companies that offer limited marketing support. While some mortgage companies expect loan originators to obtain self-generated leads via referral sources, a well designed content marketing strategy may be used to generate more business than an entire staff of LOs can handle.
When loan officers are spending the majority of their productive hours speaking with qualified borrowers versus searching for prospects to call, everyone will have greater opportunities to exceed certain benchmarks or monthly production goals.
Purchase Mortgage Leads
Mortgage leads are very costly for most companies. However, even though lead brokers sell mortgage data to several companies, a mortgage professional generally runs the numbers to discover that a closed loan or two will result in a profitable experience. Quite often, a mortgage company may need to buy hundreds of purchase mortgage leads to obtain a closed loan.
Building local alliances to obtain purchase mortgage leads is a great way to generate free mortgage leads. Networking with real estate agents, accountants, home builders, contractors and small business owners is a great way to build a pipeline via purchase mortgage leads.
When referral sources and online marketing methods are not providing enough purchase mortgage leads, branch managers and loan originators can work with a professional copywriter to increase website traffic and to generate free mortgage leads.
Generate Free Mortgage Leads With SEO Copywriting
Free mortgage leads may be generated with search engine optimized copywriting. Professional SEO copywriting provides the most reliable way to consistently build a mortgage pipeline. Connect with Mobile Copywriter to learn about the best ways to generate purchase mortgage leads or to get free mortgage Internet leads.