Helpful website content provides benefits for readers and for Internet marketers, too. Many business owners are occasionally blogging and using social media to get the word out about their products or services. However, readers will rarely find information that is largely invisible to the major search engines. Small business owners can generate organic Internet leads with a creative SEO copywriting strategy.
Using SEO Copywriting to Get Found Online
How will visitors locate your business without typing the name of your website into a web browser? Does your company show up in local and national search engines results for popular keywords or niche-oriented keyword phrases? If not, you are handing over your prospective customers to companies who concentrate on strategies to acquire targeted buyers.
Copywriting offers a premier way for Fortune 500 companies and for small business owners to use written messages to help influence a buyer’s decision. Whether the goal is to improve brand awareness or to get the buyer to take prompt actions, copywriting is recommended for serious business owners who want to stand out from the crowd.
Search engine optimization specialists who provide user-friendly strategies to help a website gain favorable prominence can help a small business website get found online much faster.
Mobile Copywriter combines the skill sets of a professional SEO consultant and a highly eloquent copywriting expert. Whether you own a mortgage company, a real estate agency or an HVAC business, you will probably realize more productive hours that are spent on your craft versus blogging, website updates, press releases or social media activities.
With help from an SEO copywriting expert, you can focus on selling and closing targeted Internet leads. Why would an SEO copywriter generate more Internet leads than you or a general content writer? For starters, your website is more likely to rank higher in the search engines. The difference between being on page one of Google versus being on page two of Google or page three of Google is staggering.
So, if your website appears higher within the search engine results, your company stands a better chance of getting found online. Copywriters use a style of prose that guides website visitors toward a call-to-action. While journalists and novice content writers may mimic a similar approach, you are unlikely to generate a consistent supply of quality Internet leads. It is a numbers game, and you need daily Internet leads to remain a serious contender in any market.
For instance, a journalist or an academic writer might offer great insight about a specific plot of land, such as historic details, the types of rocks and trees that are onsite and how beautiful the property is to local visitors and tourists.
A copywriter can do the same and use persuasive writing that leads the reader to contact the owner today about buying discounted firewood, purchasing low-cost burial plots or about buying photographic images and artwork for a studio or for social media content.
SEO copywriting involves the creation of engaging content that helps the search engines locate and rank the information more favorably, as well.
SEO Copywriting for Organic Lead Generation
Organic Internet leads are the free results that appear when a specific web-based query is performed. Since motivated business owners are competing for rankings on the first page of Google, you will need to submit authoritative content that is relative to your industry and targeted keywords to get found online. Small business owners can hire an SEO Copywriter to form an organic lead generation strategy.
Once you have a first page ranking on Google for several keywords, you could receive organic Internet leads for months or for a couple of years. An evergreen approach to organic lead generation is a low-cost way to grow your small business. Mobile Copywriter offers professional services for small business owners who want to generate organic Internet leads with SEO copywriting and content writing.